Services · Website development · Fashion websites
Codeeo delivers fashion website development UK brands, retail chains, designers and manufacturers can rely on as their main public platform: brand and corporate sites, store finders covering every branch from Aberdeen to Truro, trade and press areas, careers, and the policy pages that UK law expects a fashion business to publish. A national fashion company answers to shoppers, regulators, investors and the press at the same time. Its website has to serve all of them without looking like a compliance document.
We build websites and content platforms; selling online is handled as a separate commerce project, and we plan the brand site so it sits comfortably alongside any store you run. Codeeo has no UK office. We work with clients across England, Scotland, Wales and Northern Ireland remotely, by video call.
200+ companies servedFrom a first store to an ADX listed developer
What a national fashion website covers
A fashion business trading across the UK has more audiences than most. Shoppers want to find a store or the right collection. Journalists want images and facts. Job seekers want to know where the roles are. Suppliers and campaigners read the sourcing pages closely, and the CMA has made clear that environmental claims and online pricing practices are under scrutiny. Larger employers must publish gender pay gap figures and modern slavery statements, and every company must show its registered details. If the group is quoted on AIM, Rule 26 adds a list of information that must be kept on the website. We build a structure in which each of these has a clear home, an owner inside your business and an approval route, while the parts customers see stay focused on product and brand.
A searchable store directory with postcode search, map view, filters for services such as alterations or click and collect, and a page for every location with LocalBusiness structured data. Store details are fed from one source, such as your property or retail system, so a change of address or closure updates the site and search listings together.
Accurate store information in every city and town you trade in.
Campaign and collection pages that reflect each season, managed by marketing through flexible content blocks. Where the product range lives on a separate store, collection pages link to it cleanly so the brand story and the product listings work together.
Brand storytelling that marketing controls directly.
Company overview, leadership, results, announcements and governance documents. For AIM quoted groups we organise the information Rule 26 requires in one clearly labelled section, with dates and archive pages, so your advisers can confirm it is current at any time.
Investor information that is complete and easy to check.
A permanent home for the modern slavery statement, gender pay gap report, tax strategy where applicable, privacy and cookie notices, and the registered company details the trading disclosure rules require. Each page has an owner, a review date and a version history.
Required statements published, dated and easy to find.
Pages on materials, factories, repairs and resale built to follow the CMA's Green Claims Code: specific claims, evidence linked or available, no vague words such as eco friendly without explanation. Under the Digital Markets, Competition and Consumers Act 2024 the CMA can now fine businesses directly for consumer law breaches, which raises the stakes for careless wording.
Claims that are specific and supportable.
If the site shows prices, promotions or reviews, we set them up to respect the DMCCA's rules: mandatory charges included in the headline price rather than added later, and reviews shown with clear sourcing and no fake or selectively hidden ones. The Act's subscription contract rules are expected in 2027 and matter if you plan a paid membership.
Lower risk of a CMA complaint over pricing or reviews.
Jobs by region, store, head office and distribution centre, fed from your applicant tracking system, with JobPosting structured data and pages for graduate and apprenticeship schemes. Candidates filter by location so a store role in Glasgow is as easy to find as one in London.
More relevant applicants for roles in every region.
Welsh language pages for stores and content aimed at customers in Wales, correctly tagged for search. We also check that delivery, returns and legal pages describe any differences for Northern Ireland and for Scotland, where consumer contracts are governed by Scots law, rather than assuming English rules apply everywhere.
Customers in all four nations get accurate information.
Templates designed and tested against WCAG 2.2 AA, supporting your duties under the Equality Act, with Core Web Vitals monitored after launch. Heavy campaign imagery and video are delivered in modern formats with sensible fallbacks.
A site more people can use, on more devices.
Cookie consent that meets PECR and ICO guidance, newsletter signups with recorded consent, data processing agreements with every tool on the site, and forms that collect only what is needed under UK GDPR. We document data flows for your DPO.
Marketing data you can use and defend.
Who this is for
The UK fashion industry ranges from heritage manufacturers and Scottish knitwear makers to national high street chains, designer brands showing at London Fashion Week under the British Fashion Council, and fast growing digital labels. Their websites differ, but each must deal with the same national framework of consumer, data, accessibility and corporate reporting rules. These are the four groups we build for most.
Hundreds of store pages, regular openings and closures, and several teams editing at once. We focus on a reliable store data feed, structured local pages for search, a careers section that covers every region and strong permissions so nothing is published without approval. Regional pages can group stores by city or county, which helps shoppers and gives search engines a clear map of where you trade.
Store data integrity comes first.
Each brand needs its own identity while corporate, investor and policy content stays in one place. We build a shared platform with brand level theming, a single source for group statements and editing rights split by brand and function. Group level analytics show how each brand performs while letting brand teams see only their own data.
One platform, several brand sites.
Your reputation rests on craft and history. The site should show archive, process and provenance with care, offer press and trade areas and point international visitors to stockists. We keep it elegant and fast, with editorial content that earns search visibility for what you make. Overseas buyers and journalists often arrive first through the archive, so it deserves as much care as the current season.
Archive, press and provenance.
Brands and retailers need to know your capabilities, minimums, certifications you genuinely hold and lead time approach. A clear capabilities site with a structured enquiry form and gated trade information helps you win work from brands looking to manufacture closer to home. Plain descriptions of your machinery, fabrics and quality checks tend to convert better than glossy claims.
Capabilities and structured enquiries.
How we work
Codeeo is a team of 80+ based in Dubai, Riyadh and Karachi. We have delivered 200+ projects across the UAE and the US and are rated 4.7 from 23 Google reviews. UK clients work with us entirely by video call and through shared project tools, with written scope, decisions and test results. We are comfortable working alongside your in house developers, your legal advisers and your existing agencies, and we hand over full documentation so your team is never dependent on us. Support after launch can be ongoing or project by project, whichever suits your internal team.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
National sites with many editors and brands usually suit a headless CMS with a Next.js front end, which scales well and keeps pages fast under heavy traffic during sale launches and campaign drops. Smaller brands often suit WordPress. We integrate with the systems you already use, including Microsoft Dynamics 365, rather than replacing them.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Data protection, cookies, accessibility, consumer law and company disclosures.
At minimum: UK GDPR and the ICO's guidance, PECR for cookies and email marketing, accessibility duties under the Equality Act, and the trading disclosure rules for company details. If the site shows prices or reviews, the DMCCA's drip pricing and fake review rules apply. Larger employers add modern slavery and gender pay gap reporting, and environmental claims should follow the Green Claims Code. Your solicitor confirms the final wording; we build the structure.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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