Services · Ecommerce development · Financial product marketplaces

Marketplaces where London customers compare, apply and pay with regulated providers.

Codeeo handles financial product marketplace website development in London for comparison businesses, specialist brokers, SME finance platforms and fintech operators bringing several regulated providers onto one site. We build the customer marketplace, the portal providers use to list and quote, and the admin that tracks introductions, commission, payouts and complaints. London buyers are impatient and well informed, and London providers are demanding partners, so the platform has to make eligibility honest, pricing complete and every handover to a provider traceable.

Codeeo has no London office. We work with London clients remotely, with discovery, design reviews and testing run by video call, and your compliance team can join any session or watch the recordings later. For a platform whose providers, principal firm and investors may be spread across Stratford, the City and beyond, a written and recorded process is often easier to supervise than a series of meetings.

Built for
London comparison operators, commercial and personal lines brokers, SME lending platforms, credit brokers and fintech firms opening a multi provider marketplace.
Typical timeline
Fixed after discovery once your authorisation route, launch providers, data feeds and payment provider are confirmed, then tracked against written milestones and approval gates.
What you own
All code and infrastructure, the provider and applicant data, consent logs, the commission and payout ledger, and the accounts with your payment and data providers.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What we build in London

Features for a city of renters, founders, specialist risks and thin credit files.

A London marketplace serves very different people in the same week. A renter in Hackney who arrived from abroad two years ago may have little UK credit history. A founder near Old Street wants working capital without a branch appointment. A finance director in the City needs cover for a risk that only a handful of underwriters around Lime Street will write. Each needs different questions, different providers and a different kind of answer.

Financial services marketplace platform development in London therefore starts by deciding which of these customers you serve first and which providers will accept them. The capabilities below are the ones London operators most often ask for; we help you choose a first release that does one audience properly and leaves room for the rest.

Explain your project
  • Soft search eligibility

    Customers see their likelihood of acceptance for loans and cards through soft credit searches that do not affect their file. Results show which providers are likely to say yes and on what basis, so people stop applying blindly. Providers set and edit their own criteria in the portal, and every result is stored with the criteria version used.

    Fewer hard searches and fewer wasted applications.

  • Thin file applicant routes

    Newcomers and younger Londoners are offered providers that consider rent payments, Open Banking income data or international history rather than being turned away. With consent, account information services read income and outgoings directly from the customer's bank, which gives providers a clearer view than a short credit file can.

    Customers without long UK histories still find a route in.

  • SME finance applications

    A business owner enters a company number and the form fills from Companies House. Accounting data can be connected with consent, and the owner chooses which lenders receive the application. Revenue based finance, invoice finance, asset finance and term loans sit side by side with full costs shown, and each lender's response appears on one dashboard.

    Founders apply once and hear from several lenders.

  • Commercial insurance quote portal

    For specialist brokers, buyers describe the risk through structured questions and upload schedules, claims history or contracts. The broker's placement team sees a clean submission and returns quotes that the client compares on cover, exclusions and premium. Accepted quotes move to binding with documents filed against the account.

    Specialist risks are placed with less back and forth.

  • Provider portal and product feeds

    Providers manage products, rates, eligibility rules and promotional wording themselves, or push them through an API. Changes go through your approval queue before publication. Out of date rates are flagged automatically and can be hidden until refreshed, which protects customers and your relationship with the regulator.

    Listings stay accurate without your team rekeying rates.

  • Application fraud screening

    Busy marketplaces attract fabricated applications, borrowed identities and bots testing stolen card details. Identity and device checks run before an application reaches a provider, unusual patterns such as many applications from one device are held for review, and providers can report fraud back so the same details are blocked next time. Genuine customers pass through without extra steps.

    Providers receive cleaner applications and keep paying for introductions.

  • Pay by bank for service fees

    Where customers pay for a service, such as a broker fee or a premium report, they can pay by card or approve a bank payment in their own app. Open Banking payments settle quickly and cost less to accept than cards on larger amounts. Strong Customer Authentication is handled by the provider in both cases.

    Customers pay the way they prefer, with lower fees for you.

  • Commission tracking and split payouts

    Each introduction carries a reference through to the provider, and commission is matched when the case completes. Where the platform collects customer money for partners, splits run through a regulated payment provider so you are not holding funds. Partners see their own statements in the portal, which cuts month end queries.

    Partners trust the numbers and get paid on schedule.

  • Language and content controls

    Guides and key explanations can be published in the languages your customers speak, with each translation linked to the approved English version. When compliance changes the English wording, translations are marked for review and hidden if needed. Headings, forms and accessibility features work the same in every language.

    More Londoners understand what they are signing up to.

  • Management information for oversight

    Dashboards show applications, acceptance rates, complaints, outcomes by customer group and provider performance. Data can be filtered to evidence fair value and good outcomes under the Consumer Duty, and exported for board packs or for a principal firm overseeing an appointed representative.

    Your board sees how customers are actually treated.

Who this is for

Four London operators who get most from a marketplace build.

London has more financial providers than anywhere else in the UK, which makes it the easiest place to recruit marketplace partners and the hardest place to stand out. The operators who do well pick a narrow audience, sign providers who genuinely want those customers and invest in clear pricing. These are the starting points we see most often from firms in the City, Canary Wharf and east London.

What they share is a clear answer to one question: why would a provider pay to receive customers from you rather than from the comparison sites already ranking for the same searches? If that answer is a better qualified applicant, the build focuses on eligibility and data. If it is a niche audience, it focuses on content and search.

01

A specialist broker turning a network into a platform

You already know which insurers or lenders will write the risks your clients bring. A marketplace lets clients submit once and compare structured quotes, while your brokers keep the advice role. We build submission forms around the information underwriters actually ask for, which shortens the time from enquiry to quote.

Underwriter questions are mapped before forms are designed.

02

A consumer comparison start-up

New comparison businesses need traffic, provider contracts and a site that converts honestly. We build fast, indexable comparison pages, eligibility tools and clear fee displays, and keep the admin simple enough for a small team to run. Promotion approval and complaint handling are in place from launch, not added after the first complaint.

03

An SME lending platform adding other lenders

When your own credit appetite cannot serve every applicant, referring declined businesses to partner lenders keeps the relationship and earns an introducer fee. We add the referral flow, consent capture and partner tracking to your existing site, or build a separate marketplace if your brand needs one.

Declined applicants are only referred with their consent.

04

An established firm replacing a dated comparison site

Older comparison sites often have slow pages, rates entered by hand and no audit trail. We rebuild on modern infrastructure, move provider data to feeds, map old URLs to new ones so search rankings carry over, and migrate historic records your complaints team still needs.

Six steps to a marketplace London providers will join.

  1. 01Model and authorisationWe map how you earn, which permissions apply to each product category, and whether you are authorised or an appointed representative, then set the platform rules to match.
  2. 02Provider requirementsLaunch providers tell us what data they need, how they quote and how they pay commission, so the portal fits their processes rather than forcing workarounds.
  3. 03Design with honest pricingComparison screens show full mandatory costs from the start and explain how ranking works, then are tested with real customers before build.
  4. 04Build and integrationMarketplace, portal, admin, credit data, Open Banking and payments are built in short sprints with a staging site reviewed by video call.
  5. 05Compliance and security testingYour compliance lead reviews promotions and flows, while penetration testing and accessibility checks run before any customer data is collected.
  6. 06Launch and growthWe go live with monitoring and redirects in place, then add providers, categories and languages in planned releases.

Technology

What we build this with.

Typical builds use Next.js for fast, indexable comparison pages, a Laravel or Node back end, a headless CMS for guides, credit reference and Open Banking APIs, a regulated payment provider for splits and UK hosted cloud services. We choose tools that fit your team and the systems your providers already use.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions London operators ask about marketplace builds

A customer marketplace, a provider portal and an admin system, connected to payments and data providers.

The customer side covers comparison, eligibility, applications or quote requests and account pages. The provider portal handles products, rates, criteria, quotes and statements. The admin runs approvals, introductions, commission, payouts, complaints and reporting. Around these sit integrations with credit reference agencies, Open Banking, Companies House and your payment provider. Discovery decides which pieces launch first, and we agree that in writing before design starts.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews