Services · Website development · Financial services websites

Websites for London advisers, insurers and fund managers that clear compliance.

We design and build websites for London financial firms: wealth managers in Mayfair, brokers and managing agents around Lime Street, lenders and payment firms in the City, and fund managers in Canary Wharf and St James's. Each site explains your services in plain English, shows your regulatory status where the FCA expects to see it, sends each enquiry to the right desk and gives your compliance team a recorded sign-off before anything is published.

London financial websites have two audiences at once: private or retail clients who need clarity, and professional counterparties who need detail and want it quickly. We plan the site so neither group has to wade through content written for the other. Good financial services website design in London starts with that split, not with a colour palette.

Built for
Wealth managers, fund managers, insurance brokers, lenders, payment firms and advisory boutiques based in London.
Typical timeline
Agreed in writing after discovery, with review windows set aside for your compliance team before launch.
What you own
The code, the CMS, the hosting account, the domain and every enquiry record, held in accounts your firm controls.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What the site can include

Built for how London firms win and keep clients.

Most London finance sites fail in one of two ways. Some are glossy brochures that compliance had to water down until they said nothing. Others are dense, legally correct and impossible for a prospective client to use. Our job as a financial services web development company in London is to sit between those failures: content that is specific enough to persuade, structured so compliance can approve it, and built so your marketing team can keep it current without asking a developer. The parts below are the ones London firms ask for most often. We pick the ones your business model needs during discovery, by video call, and leave out the rest.

Explain your project
  • Promotion sign-off inside the CMS

    Pages and articles move through draft, compliance review and approved states. The approver, the date and the version they saw are recorded, so when the FCA or an internal audit asks who approved a page, the answer is one click away rather than buried in an email thread. Approvers can comment on a specific paragraph, and a page that has changed since approval drops back into review automatically.

    Every live page has a named approver and a dated record.

  • Professional investor gateways

    Fund and strategy pages can sit behind a declaration screen where visitors confirm they are professional investors and choose their country. Retail visitors see a different route, and the site remembers the choice only with consent. Gateway wording, country lists and fund availability are edited by your legal team, not hard coded by developers.

    Institutional content reaches the people it is meant for.

  • Regulatory status and Register links

    Your firm reference number, statutory status wording, registered office and complaints details sit in a managed footer block. Each adviser profile can show the individual's Register entry, which helps visitors tell your real site from a clone. When a detail changes, such as a new registered office, it updates on every page at once.

    Clients can check you are who you say you are.

  • Team and adviser profiles

    Partner, manager and adviser pages with specialisms, languages spoken and qualifications, edited by your team. Profiles feed a filterable team page and link to the services each person covers. Profiles can be hidden or shown by office, so a departing adviser disappears from the site the day they leave.

    Prospects find the right person before they make contact.

  • Enquiry routing by service line

    Separate forms for private clients, intermediaries, corporate treasury and press, each asking only what that desk needs. Submissions go to the right inbox or CRM queue with the page and campaign that produced them. Spam filtering and rate limits keep junk out of the queue without making genuine clients solve puzzles.

    No more general inbox that nobody owns.

  • Insight and market commentary

    A publishing area for commentary, quarterly letters and podcasts, with authors, topics and risk warnings applied by template. Older pieces can carry an automatic note that views were current at the date of writing. Pieces can be tagged by audience, so private client commentary and institutional notes never mix on the same listing.

    Thought leadership that stays compliant as it ages.

  • Multilingual pages for international clients

    Key pages in the languages your London clients use, such as Arabic, Mandarin or French, with right to left layouts where needed and a clear statement that the English version governs. Translations are managed per page, so an untranslated page falls back to English rather than showing a broken layout.

    International families and institutions read you in their own language.

  • Secure document requests

    A link sent to a prospect lets them upload identity and source of wealth documents straight into your document system, instead of attaching passports to email. Links expire, uploads are scanned, and your onboarding team is notified as soon as a file arrives.

    Onboarding documents never sit in someone's inbox.

  • Careers and graduate pages

    London firms compete hard for people. A careers area with roles, teams, application routes and graduate programme pages feeds your applicant tracking system directly. Role pages can be filtered by team and location, with diversity and benefits content your HR team edits directly.

    Recruitment pages that work as hard as client pages.

  • Fees and charges pages

    Clear fee tables and worked examples maintained in one place and reused wherever charges are mentioned. The Digital Markets, Competition and Consumers Act 2024 now treats drip pricing as unfair, so mandatory charges are shown up front rather than revealed later in a process. Most financial services are VAT exempt but not all, so wording follows your adviser's view of each service.

    Charges are stated once, correctly, everywhere.

Who this is for

Four kinds of London firm we build for.

The City, Canary Wharf and the West End hold very different businesses under the same regulator. A Lloyd's broker, a family office adviser and a payments start-up in Shoreditch need different sites, even if all three answer to the FCA. These are the starting points we see most, and how the build changes for each. A firm that fits more than one description, such as a wealth manager with its own funds, gets a structure that keeps each audience on its own path.

01

Wealth managers and private client advisers

Your clients are often referred, international and cautious. The site has to confirm a recommendation rather than chase a click: who you are, how you invest, how fees are charged and who they would deal with. We keep calls to action calm and route enquiries straight to a named partner. We also plan for the family members and professional introducers, such as solicitors and accountants, who often visit before the client does.

Discretion matters more than volume here.

02

Insurance brokers in the Lloyd's market

Broker sites need class of business pages, claims notification routes, placement contacts and documents for producing brokers and coverholders. We separate the client side from the trade side so each audience finds its forms quickly. Market announcements, wordings and contact changes can be published by your own team without waiting for a developer.

03

Fund managers and investment boutiques

Strategy pages, factsheets, literature libraries and investor gateways for different jurisdictions. Documents are tagged by share class and audience, so a retail visitor never lands on a page written for a pension trustee. Factsheets can be generated from data your operations team already maintains, which removes a monthly round of manual updates.

04

Lenders, payment firms and fintech scale-ups

Product pages, eligibility explanations and application entry points sit alongside a trust layer: how you are authorised, how money is protected and how to complain. We build for paid search traffic as well as organic, with landing pages your marketers can make without code. Rate tables and eligibility rules are held as content, so a change in pricing is a quick edit with an approval rather than a release.

Product pages are built to update when rates change.

Six steps from first call to a site compliance is happy to sign.

  1. 01Discovery by video callWe meet marketing, compliance and the business owners together to map audiences, services, existing approval steps and the systems the site must talk to.
  2. 02Content and page planA sitemap, page templates and a list of which disclosures appear where, agreed before any design so compliance shapes the structure rather than reacting to it.
  3. 03Design for trustTypography, colour and layouts that feel established, tested for contrast and readability, with templates for every page type in the plan.
  4. 04Build and integrateWe build the CMS, approval workflow, forms and integrations in stages, with a staging site your team can review at each step.
  5. 05Compliance review and testingYour approvers sign off copy in the CMS while we test accessibility, speed, security headers, consent and every enquiry route.
  6. 06Launch and handoverRedirects from the old site, search console checks, training for editors and a written record of what was approved and when.

Technology

What we build this with.

We usually build on a headless CMS with a Next.js front end, or on WordPress where your team already knows it. Hosting can sit in a UK cloud region, with access controls, backups and logging agreed with your information security lead. Security headers, dependency updates and penetration test findings are handled as part of the build, and your team keeps the admin credentials.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

What London finance firms ask before a website project.

Every stage runs by video call, with a shared staging site in between.

We have no London office, so discovery workshops, design reviews and editor training happen online. That suits most City and Canary Wharf firms, where marketing and compliance are rarely in the same room anyway. Your team reviews work on a staging site between calls and comments directly on pages. Decisions and approvals are written down, so nothing depends on who remembers a meeting. Our team is spread across Dubai, Riyadh and Karachi, and we keep a single named lead on your project so you always know who to ask.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews