Services · Website development · Financial services websites
We handle financial services website development for UK firms that answer to the FCA, and in some cases the PRA as well: advice networks, banks and building societies, insurers, lenders, investment managers and payment firms. The sites we build present your products clearly, carry the disclosures UK rules expect, manage financial promotion approval inside the CMS and work for customers in England, Scotland, Wales and Northern Ireland. Your own team runs the site day to day after launch.
A UK finance website is a regulated communication channel as much as a marketing asset. We treat it that way from the first workshop, without letting compliance flatten everything your marketing team wants to say. Custom financial services website development in the UK should make the regulated parts easy to get right and hard to get wrong, so your editors can spend their time on content that wins business.
200+ companies servedFrom a first store to an ADX listed developer
What the site can include
UK rules affect a finance website in more places than most marketing teams expect: the footer, product pages, articles, forms, cookie banners, fee pages and even social share images. As a financial services web development company serving UK firms, we design those rules into templates so editors cannot accidentally publish something non-compliant, while still giving them freedom to write well. The list below covers what national and multi office firms ask for most. Discovery runs by video call with marketing, compliance, IT and operations together, and the first release includes only what your firm needs now, with a clear path for the rest.
Your FCA status, firm reference number, registered company name and number, registered office and any PRA authorisation wording live in one settings area. The Companies House trading disclosure details and regulator statements then appear consistently in every footer, form and document template across the site. Document templates such as PDF guides and email footers can pull from the same settings, so a change of registered office is never missed in a corner of the site.
One change updates every page that carries the disclosure.
Principal firms can give each appointed representative or branch its own pages from a controlled template, with local contact details and adviser profiles. The principal keeps oversight: promotional content from any branch goes to central compliance before publishing, as the appointed representative rules expect. Local pages share national guides, so a network of hundreds of firms does not end up with hundreds of slightly different versions of the same pension article.
A national network that stays on brand and under control.
Pages, articles, landing pages and downloadable guides move through draft, review and approved states. The CMS records approver, version and date, sets review reminders and returns edited pages to review automatically. Where you approve promotions for unauthorised firms, that requires the FCA's own permission, and the workflow can keep those records separate. Dashboards show pages approaching their review date, pages awaiting approval and who is holding each one.
Evidence of approval for every regulated communication.
Banks and building societies have specific rules on how deposit protection is described and displayed. Investment firms need clear statements about when FSCS cover applies and when it does not. We build these as managed components, so the wording your compliance team approves is the only wording used. Components carry their own review dates, and any change to the approved text goes back through compliance.
Protection claims are accurate wherever they appear.
Reading level checks, plain language guidance in the editor, structured summaries at the top of product pages and testing of key pages with real customers. These support the consumer understanding outcome and give you material for your board's Consumer Duty reporting. Editors see a readability score as they write, along with a reminder of the customer each page is meant for.
Content you can show helps customers understand what they buy.
Fields for content that differs between Scotland, England, Wales and Northern Ireland, such as income tax bands, property taxes and legal terms. Welsh language pages can be added where your firm chooses to offer them, managed as linked versions of each English page. Calculators and guides can detect the nation a visitor chooses and adjust assumptions, with a clear note explaining what changed.
Customers in every nation read content that applies to them.
Savings rates, mortgage products, insurance options and fund prices can be pulled from the systems that already hold them, rather than typed into the CMS. Each figure carries the date it was last updated, changes can require approval before going live, and if a feed fails the page shows the last approved value with its date instead of an error.
Rates on the website match the rates in your systems.
A scam awareness page, a verified list of your official domains, phone numbers and social accounts, and a reminder never to change payment details by email. Links to the FCA's warning list and Register help customers confirm they are dealing with your genuine firm. The page is easy to find from the footer, the contact page and any page that shows bank details.
Fewer customers fooled by impersonation.
Forms that collect only what each step needs, encrypted transfer, bot protection and direct delivery to your CRM or case system. Document upload goes straight to secure storage with access logging, never to an email inbox. Retention periods are set per form, so information is deleted when you no longer need it.
Customer data handled in line with UK GDPR from first contact.
Keyboard navigation, screen reader testing, contrast, captions for video and accessible PDFs where documents cannot be HTML. The Equality Act 2010 requires reasonable adjustments, and the Consumer Duty expects firms to consider customers with characteristics of vulnerability. Accessibility is checked again before each major release, and an accessibility statement explains how to request another format.
A site disabled and vulnerable customers can use independently.
Who this is for
National firms face a different problem from a single office practice: consistency at scale. Dozens of branches, hundreds of advisers or a large product range all need to stay accurate on one site. Our financial services website design for UK firms is built around that, with central control over regulated content and local freedom where it is safe. These are the four starting points we see most often. Smaller firms with national ambitions fit here too, as long as the plan starts from the customers you serve today.
Networks need a strong central brand with local pages for each member firm or appointed representative. We build templates for adviser pages, local landing pages and shared guides, with central approval before anything goes live and reporting on which pages each firm has changed. Members can also publish their own news and events within limits the principal sets.
Oversight of appointed representatives is built into the workflow.
Large product ranges, rate tables and branch finders, with protection statements, complaints information and accessibility at the level a regulator and a broad customer base expect. We integrate with product data sources so rates do not have to be updated page by page. Branch finders show services, accessibility information and arrangements for each location, maintained by local staff.
Product and claims pages, policy document libraries, broker portals and complaints routes. We separate retail customers from intermediaries and commercial clients, and keep policy wording versions dated so customers and brokers can find the document that applies to their policy. Claims notification routes are kept short and accessible, because customers often use them at a stressful moment.
A firm moving from one region to national coverage needs location pages that are genuinely useful, structured data for each office and a plan for search visibility in each new city. We avoid thin copies of the same page and build local content only where you actually serve customers. We also plan analytics so you can compare enquiries and conversion by city as the rollout continues.
Each new location page has real content, not a swapped city name.
How we work together
National programmes often start with a fixed scope core site and continue under a retainer for new branches, products and regulatory changes. Some groups take a dedicated team that works alongside their in house marketing and IT. We have no office in the UK; the team works remotely with UK clients from Dubai, Riyadh and Karachi, and all workshops and reviews are held by video call. Cost depends on templates, network size, integrations, languages, migration volume and how many approval roles the workflow needs. The proposal shows which choices drive effort, so you can decide what belongs in the first phase and what can follow.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We commonly build on a headless CMS with a Next.js front end for larger sites, or WordPress for firms whose editors already use it. Hosting sits in a UK cloud region where you need it, with security and access agreed with your IT team. Integrations are documented and admin credentials stay with your firm.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Disclosures, promotion approval and data protection.
Before design, we agree which pages are financial promotions, what status and protection wording must appear, how consent works under PECR and UK GDPR, and how complaints are handled. Those decisions shape templates and the CMS. Getting them right first prevents a redesign later when compliance reviews the finished site. We record these decisions in a short document your compliance team signs off before design starts.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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