Services · Ecommerce development · Flower delivery online stores
Flower delivery ecommerce website development Birmingham florists can trust starts with the checkout. We build online stores for independent shops, wedding studios and growing multi branch florists across the city, so a customer in Moseley or Sutton Coldfield can choose a bouquet, see the real delivery charge for their postcode, pick a date, write a card message and pay by card, Apple Pay or Google Pay in one sitting. Every paid order lands in your workroom with the details already checked.
The store is yours: the domain, the product catalogue, the customer list and the payment account. We design the shop around how Birmingham buys flowers, from Diwali and Eid gifting to hospital get well orders and last minute birthdays, and we hand your team a back office they can run alone, including on the morning of Mothering Sunday.
200+ companies servedFrom a first store to an ADX listed developer
What a Birmingham flower store needs
A flower order is a small purchase with a lot of conditions attached. The stems have to be in stock, the delivery address has to be inside your coverage, the date has to be one your van can make, and the card message has to reach the arranger exactly as typed. Most florist websites in Birmingham handle the pretty part and leave the conditions to a phone call. We build the store so each condition is checked before the customer pays. Delivery charges are worked out from the postcode, so someone sending flowers from Harborne to Kings Heath sees one price and someone ordering into Solihull sees another. Products carry their own rules, such as which designs can go out the same day and which need a day's notice. Checkout shows every charge before payment, which keeps you on the right side of the drip pricing rules in the Digital Markets, Competition and Consumers Act 2024. Flower delivery online store development Birmingham shops ask us for usually includes the parts below, set in the order your workroom handles an order.
Your coverage is drawn as B postcode districts plus any Solihull, Walsall or Sandwell areas you serve. Each zone carries its own charge, cut off time and available days, and an address lookup stops a mistyped postcode before it becomes a failed delivery.
Customers know at once whether you deliver to them and what it costs.
Addresses inside the A4540 Middleway ring road sit within Birmingham's Clean Air Zone. If any of your vans would pay the daily charge, the store can price city centre and Jewellery Quarter deliveries to reflect it, shown upfront rather than added at the end.
City centre orders stay profitable without surprise fees.
The date picker reads your cut off times, closed days and van capacity. When the afternoon slots fill, same day disappears for that zone and the next available date is offered instead of an order you then have to refund.
Fewer apology calls and fewer refunds on busy days.
Each bouquet comes in sizes with their own photos and prices, plus add ons such as a vase, chocolates or a balloon. A substitution note explains that seasonal stems may change while colour and style are kept.
Higher order values and fewer complaints about substitutions.
Collections for Diwali, Eid, Vaisakhi, Christmas, Valentine's Day and Mothering Sunday go live and close on dates you set. Garlands, mandap flowers or larger gift hampers can sit in their own range with longer notice built in.
Seasonal demand handled by the shop, not by your phone.
Many hospital wards no longer accept fresh flowers, so the checkout can show a short notice when an order is addressed to a hospital and suggest a delivery to home instead. Funeral tributes ask for the service time and the funeral director's address.
Sensitive orders arrive where they are allowed and on time.
Message fields with a character limit, an anonymous sender option and a preview of the printed card. The message prints on the order sheet in the workroom exactly as the customer wrote it.
No retyping and no misspelt names on gift cards.
Firms around Colmore Row, Brindleyplace and Snow Hill order flowers for reception desks, client thank yous and staff milestones. Business accounts can save several delivery addresses, add a purchase order number to each order and download VAT invoices without emailing the shop.
Repeat office orders without the back and forth over invoices.
The back office totals stems needed for the next day's orders, so whoever buys at the wholesaler knows how many roses, lilies and eucalyptus bunches to bring back. Sold out designs come off the shop automatically.
Less waste and fewer orders you cannot fulfil.
Card, Apple Pay and Google Pay through a UK payment provider that handles 3D Secure challenges, so a bank approval prompt does not kill the sale on a phone. Refunds and partial refunds run from the order screen.
Fewer abandoned checkouts at the payment step.
Who this is for
Birmingham's flower trade is spread across very different neighbourhoods, from the independent shops on Harborne High Street and in Kings Heath to studio florists in Digbeth units and family businesses in Sutton Coldfield that have taken phone orders for years. The right store depends on where your orders come from today and what is costing you time. These are the four starting points we see most often, and each needs a slightly different build, even though the checkout rules underneath are much the same.
You have loyal customers and a basic website, but most orders still arrive by phone, often while you are serving someone at the counter. A proper online store moves routine orders off the phone: the customer picks the design, the date and the message, and pays. Phone orders can still be keyed into the same back office so the workroom sees one list. Delivery drivers get a printable or on screen run sheet for the day, sorted by area, so the van leaving the shop at ten knows its route.
Start with your best sellers and your main delivery zones.
You work from a studio, sell a smaller range of designer bouquets and want the website to look as good as the work. We build an editorial style catalogue with large photography, florist's choice options at set sizes and a checkout that still handles postcodes, dates and add ons properly. Subscriptions for weekly or monthly flowers can come later, once the core shop is selling.
Florist's choice products keep the range flexible when stems change.
A large part of your year is Diwali, Eid, Vaisakhi and wedding season. The store needs ranges that open and close on set dates, products with longer notice periods and deposit style payments for larger festival orders, alongside everyday bouquets for walk in customers.
Festival ranges are planned months ahead so they open on time.
Orders need to go to the shop nearest the recipient, with stock and van capacity per branch. We set up branch level delivery zones so an order for Edgbaston goes to one shop and an order for Sutton Coldfield goes to another, with reporting per branch.
Each branch sees only its own orders, while the owner sees all of them.
How we work together
Most florists start with a fixed scope build for the store itself, then keep us on a small monthly retainer for seasonal ranges, updates and support. Larger retailers with several branches sometimes take a dedicated developer for a longer programme. We work with Birmingham clients remotely: discovery, design reviews and training all run by video call, and you get written scopes and dates before work begins, so you always know what is being built next and why. Codeeo has delivered 200+ projects across the UAE and the US, with a team of 80+ across Dubai, Riyadh and Karachi.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We pick the platform that suits the size of your range and the team running it. That usually means Shopify or WooCommerce for a single shop, and a headless or custom build when branches, wholesale buying and delivery capacity need their own logic. Whichever we choose, your team edits products, prices, zones and seasonal banners from the admin without calling a developer.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on the range, the delivery rules and how much exists already.
A single shop with a clear range and simple postcode zones moves faster than a multi branch retailer with festival ranges and wholesale ordering. We agree the scope in discovery and write the dates down before design starts. We also plan the launch so it does not land in the week before Valentine's Day, Mothering Sunday or Diwali, because a new checkout should be tested on a normal week first.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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