Services · Ecommerce development · Gym membership sites
Codeeo delivers gym membership website development in Birmingham for independent gyms, women's fitness studios, community clubs and operators with branches across the city and its suburbs. We build the place where people choose a plan, pay by Direct Debit, card or upfront, join in the language they are comfortable with, and later manage their membership without queueing at reception. Birmingham is young, diverse and spread out, so one rigid joining form will turn away a large share of the people you want.
The site covers the commercial side: tiers, prices, payments, renewals, the members area and cancellations. Your gym management system, door entry and any phone app keep running, with new joins flowing straight into them.
200+ companies servedFrom a first store to an ADX listed developer
What the membership site does
A gym in the Jewellery Quarter sells mainly to office workers and apartment residents. A branch in Small Heath or Alum Rock may sell mostly to local families, with strong demand for women-only access. A club near the University of Birmingham in Selly Oak, or near Aston University and Birmingham City University in the centre, fills up with students every autumn. Some customers prefer not to set up a Direct Debit at all and would rather pay for six or twelve months at once. Gym subscription website development in Birmingham has to make room for all of that on one site. Many members travel in by bus, by West Midlands Metro tram or by car, so branch details matter as much as price. These are the parts we build.
A distinct tier for women-only floors, studios or session times, with its own page, imagery chosen by you and wording that explains exactly which spaces and hours it covers. The plan passes its access rules to your gym software, and members can see the women-only timetable in their account before they commit.
Women who would not join a mixed gym can sign up with confidence.
Alongside monthly Direct Debit, members can buy three, six or twelve months upfront by card, or a block of visits with no ongoing commitment. Card payments use Strong Customer Authentication and can include Apple Pay and Google Pay. Upfront plans show a clear end date and an optional renewal reminder.
People who avoid recurring payments still become members.
Plan pages, terms summaries and the checkout can be offered in English plus the languages your members use, such as Urdu, Punjabi, Bengali or Polish. Translations come from qualified translators you approve, and the legal terms always have a clear English version alongside.
Fewer abandoned joins from people unsure what they are signing.
A parent or guardian pays for several family members on one account, each with their own access rules. Teenage members can be limited to set hours, and adult children can later split off onto their own plan without losing their history.
Families join as a unit and stay longer.
Online Direct Debit mandates through a Bacs approved provider, card and wallet payments through a gateway, and every payment written back to your gym management system. Failed collections send a secure link to pay, and staff see arrears by branch rather than by digging through two dashboards.
Payments, access and records stay in step across every branch.
Compulsory joining or admin fees appear in the first price shown, as the drip pricing rules in the Digital Markets, Competition and Consumers Act 2024 require. Before paying, the visitor sees the term, the notice period and what happens at renewal, and online joiners receive the cancellation information set out in the Consumer Contracts Regulations.
Members know what they agreed, so disputes drop.
Workout plans, technique videos, women's fitness programmes and class recordings behind the login, available by tier. A home training plan can also be sold on its own to people who cannot get to a branch regularly, for example carers or shift workers.
Extra income and a reason for members to log in between visits.
Discounted plans for students at the city's universities, checked by university email, and employer rates for staff at firms around Colmore Row and Brindleyplace, checked by work email or company code. Each rate has an end date and moves the member to a standard plan with notice when eligibility lapses.
Discounts reach the people they were designed for and nobody else.
From the account, members switch branch, upgrade, freeze for illness or travel, update bank details and cancel. Every action is recorded with the date and what was shown to the member. Subscription rules in the 2024 Act are expected in 2027, and this record keeping is built to adapt to them.
Desk staff spend their time on members in the gym, not paperwork.
One page per branch with the tiers sold there, opening hours, women-only times, parking or tram stop details and structured data. Written for searches like ladies gym in Sparkhill or gym near Brindleyplace, and fast enough to load on any phone.
Local searches lead straight to the right branch and plan.
Who this is for
Birmingham's gyms range from large boxes on retail parks to small studios above shops on the Stratford Road. The ones that benefit most from their own membership site are those whose members do not fit a standard plan: women-only studios, family focused community gyms, groups with branches in very different neighbourhoods, and clubs that want to sell beyond their four walls. Gym paid membership platform development in Birmingham starts by understanding which of these describes your business, and where members currently give up on joining.
Many women in Birmingham look specifically for women-only spaces, and studios built for them often rely on word of mouth and phone calls to sign people up. We give them a membership site that explains the privacy of the space clearly, lets women join and pay online without visiting first, and keeps photos and member details private by default.
Staff can approve a join manually if your policy needs a conversation first.
Neighbourhood gyms in places like Sparkbrook, Erdington or Kings Heath often have several members from one household, a mix of payment preferences and a loyal base that joined in person. We move those members to accounts they can manage online, offer family billing, and keep a cash or card option at the desk recorded against the same account. Older members who prefer the desk can still be helped by staff, who complete the online join on a tablet with them.
A branch near the Colmore Business District sells lunchtime and after work access to office staff. A branch in Harborne, Solihull or Sutton Coldfield sells family and off-peak plans. We give each branch its own prices, copy and promotions within rules head office controls, so one site serves both audiences well.
Head office sees joins and revenue by branch side by side.
Personal trainers and studios that already coach people remotely can sell a digital membership through the same checkout as their in-person plans. The members area holds programmes and videos, renewals run automatically, and the same account works if the member later joins the gym itself. This suits trainers whose clients live across the West Midlands and cannot reach the studio every week.
How we work together
There is no Codeeo office in Birmingham. Our team of 80+ works from Dubai, Riyadh and Karachi, and we run UK projects remotely through video calls, shared designs and a progress board you can open at any time. Most gyms start with a fixed scope project for plans, checkout, payments and the member account, then keep a light retainer for new offers and branches. Larger groups sometimes keep dedicated developers for integrations and reporting. Cost is shaped by the number of plans and branches, the languages involved, the systems to connect and any member migration.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We choose the stack around the gym software and payment providers you already use, often a Next.js or WordPress front end with an editable CMS, connected through APIs to a Bacs approved Direct Debit provider and an SCA ready card gateway, hosted in the UK or EU, with backups and uptime monitoring agreed before launch.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
We agree the timeline after discovery, based on your plans, branches and languages.
A single branch with English only pages and one payment provider is a shorter project than a group with several languages, family billing and members to migrate. Translation and legal review are often what set the pace, so we start them early. The dates go into the written scope, and the first branch launches before the rest so any issues are found on a small scale. If a busy period such as January is close, we can launch core plans first and add languages or content afterwards.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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