Services · Ecommerce development · Gym membership sites
Codeeo delivers gym membership website development in the UK for chains, franchise networks, leisure trusts and independents with more than one club. We build the site where people compare tiers, see the full price, sign a Direct Debit mandate or pay by card, and later manage, freeze or cancel the plan themselves. Consumer law on subscriptions is tightening, so the way a membership is sold online now matters as much as the price on the poster.
This is the selling and billing side of the business: plans, payments, renewals, the member account and the paid content behind a login. Entry hardware, staff rotas and the phone app are separate projects; the site connects to them rather than replacing them.
200+ companies servedFrom a first store to an ADX listed developer
What the membership site does
A national operator sells the same idea in hundreds of slightly different ways: a peak tier in one town, an off-peak tier in another, a joining fee waived at a new club, a student rate near a campus. The membership site has to hold all of that in one place, show each visitor the right offer for the club they chose, and charge them exactly what the page promised. It also has to keep a record of what was agreed, because the Consumer Contracts Regulations, the Digital Markets, Competition and Consumers Act 2024 and the Direct Debit scheme all expect you to prove what a member saw and accepted. The same records also feed your finance team at month end. Below are the components we usually build, in roughly the order a member meets them.
Tiers, access rules, contract lengths and joining fees are defined once at head office, then switched on or adjusted per club. Regional managers can run a local promotion inside limits you set, and every change is logged with who made it and when.
One source of truth for every plan sold in every club.
Drip pricing rules from the 2024 Act are already in force, so mandatory charges such as joining or admin fees appear in the headline price rather than at the last step. The basket shows the first payment, the recurring amount, the minimum term and the notice period before anyone signs.
Fewer complaints and chargebacks about charges members did not expect.
Online mandates through a Bacs approved provider for monthly plans, with the Direct Debit Guarantee shown at sign up, plus card payment with Strong Customer Authentication for joining fees, prepaid terms and day passes. Apple Pay and Google Pay can sit on the card route.
Members pay the way they prefer, and failed payments are rare.
Members who join online get the cancellation information the regulations require, and the site handles requests made inside the cancellation period, including a fair charge for any days already used. Cancelling later is as easy as joining, from the account page.
A cancellation route you can defend if a regulator or member asks.
When a fixed term ends or a price rises, the site sends notices on a timetable you set, records that they went out, and gives the member a clear choice. Subscription specific duties under the 2024 Act are expected in 2027, and the notice engine is built so those can be added without rework.
Renewals that hold up when the new subscription rules arrive.
A web account where members update bank or card details, change club or tier, freeze for injury or travel, download receipts and see their contract. Every self-serve action reduces a phone call or a desk queue at the club.
Front desk teams spend less time on admin.
Employer schemes billed to one invoice, staff who join with a work email or company code, and concession rates for students, over sixties, armed forces or residents. Each discount checks eligibility at sign up, with evidence uploaded where you require it, and expires on the date you set so nobody stays on a rate they no longer qualify for.
Discounted plans that stay discounted only for the people they were meant for.
On-demand workouts, programmes and nutrition guides behind the login, gated by tier. Some operators sell a digital-only tier through the same checkout for people who live far from a club or want to train at home between visits.
A paid product that is not tied to floor space.
Cookie consent that meets PECR, separate opt-ins for marketing email and SMS, and records that let you answer subject access requests under UK GDPR. Health questionnaire answers are stored apart from marketing data and seen only by the roles that need them.
Data handling you can explain to the ICO.
Joins, cancellations, freezes, failed collections and revenue by club, region and tier, exported to your finance system or a BI tool. Leaders see which offers convert and which clubs lose members after the first quarter.
Pricing decisions based on real sign up and churn data.
Who this is for
The gym market in Britain runs on very different business models. A low cost chain sells at volume with no contract; a premium club sells long terms with add-ons; a leisure trust has public duties and often a different VAT position; a franchise network needs head office control without slowing down local owners. The membership site should reflect the model rather than force everyone into the same checkout. A good brief starts with your model, your margins and where members drop out today. These are the situations we see most often.
Opening a club in Glasgow, Cardiff or Belfast changes more than the address. Scotland has its own legal system, so contract terms should be reviewed by a Scottish adviser; Welsh language content may be expected, especially in clubs run with councils; Northern Ireland has its own equality legislation. We build the site so each nation can carry its own terms and copy without a separate codebase.
Legal wording is supplied or approved by your advisers; we implement it.
Franchisees need to set local prices and promotions, but the brand needs consistent checkout rules and one data policy. We give each franchise its own settlement account and reporting, with head office controlling plan templates, legal copy and consent wording, so a local offer can never break a national rule.
Each franchisee sees only its own members and revenue.
Trusts often sell gym, swim and class memberships together, offer concessions for residents or people on benefits, and report to a council client. We build concession checks, combined memberships across facilities and the accessibility standard public bodies expect, with VAT handling set to match the advice you hold.
Many groups of two to ten clubs outgrow the joining page their gym software provides. They want their own brand, their own analytics and control over the funnel. We build the membership site on top of the existing system where its API allows, or migrate members and mandates when it does not.
Mandates can usually move without members signing again; we confirm this with your provider first.
How we work together
Our team of 80+ works from Dubai, Riyadh and Karachi and works with UK clients remotely by video call, shared boards and written updates. Most operators start with a fixed scope build covering the plan catalogue, checkout, payments and member account. After launch, a retainer handles price reviews, new clubs and legal updates. Larger estates sometimes keep a dedicated team who also look after integrations with finance, CRM and data platforms. Cost depends on the number of plans and exceptions, the payment providers involved, how many systems need connecting and whether existing members must be migrated.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
The stack is chosen around your gym management system and payment providers. Typical choices are a Next.js or Laravel front end, a headless CMS for club pages, and server-side integrations with Bacs Direct Debit providers and card gateways that support SCA. Hosting sits in UK or EU regions unless you choose otherwise, with backups and monitoring set up from day one.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on the number of plans, clubs and systems, and we agree it after discovery.
A single brand with a handful of tiers and one payment provider is a shorter project than a franchise estate with regional pricing, concessions and two billing systems. The longest part is often agreeing the plan rules and legal wording, not the build. We write the timeline into the scope once those are known, then pilot in a few clubs before rolling out, so the date for the full estate depends on how quickly the pilot reconciles.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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