Services · Website development · Gym websites
Codeeo provides gym website development across the UK for chains, franchise networks, leisure operators and independents growing into new towns. We build the public website that represents the whole estate: a club finder, a page for every location, class and facility content, careers pages for trainers, plan information that meets UK pricing law and enquiry routes that reach the right club. It is designed to be managed centrally and edited locally, and to work the same way in Cardiff, Glasgow, Belfast or Norwich.
This is the marketing and information site. Member billing, bookings and door access stay in your gym management platform, and the website passes visitors to those flows cleanly, with your branding carried through.
200+ companies servedFrom a first store to an ADX listed developer
What the estate website covers
A national operator's website does two jobs at once. It has to present one brand, one set of values and one consistent offer, and it has to compete in hundreds of local searches where a nearby independent may look more relevant. The sites that do well treat every club page as a proper page about a real place, while the structure, design and legal content stay controlled from head office.
The UK adds its own complications. Wales may want bilingual content. Scotland has a separate legal system, so membership terms and governing law wording need checking. Northern Ireland has its own equality legislation. Pricing rules under the Digital Markets, Competition and Consumers Act 2024 apply everywhere. Here is what we build for gyms operating at this scale, and how each part handles it.
Search by town, postcode or current location, with results sorted by distance and filtered by facilities such as pool, studio, free weights or 24 hour opening. The finder reads from a single location dataset, so opening hours, addresses and facilities match across the site, maps and business profiles.
Visitors anywhere in the UK find their nearest club in seconds.
Templates that hold the structure while each club adds its own photos, team, travel notes, parking details, community activity and news. We set minimum content standards per page, because hundreds of near-identical club pages perform badly in search and tell visitors nothing.
Each location earns rankings on its own merits.
Plan information managed once and shown per club, with the total price including any mandatory fee, minimum terms and notice periods. Drip pricing rules are already in force; the Act's subscription contract rules are expected in 2027, and the content model is built to absorb those changes in one place.
Legal changes are made once, not on every club page.
For clubs in Wales, key pages can run in Welsh and English with correct language tags, a language switcher and translations managed in the CMS. We plan this from the start so Welsh pages are not an afterthought, and so search engines show the right language to each visitor.
Welsh speakers get a site that respects their language.
CMS roles for head office, regional managers and franchisees. Franchisees edit their own club pages and local news; brand, navigation, plans and legal pages stay locked. Approval workflows let marketing review changes before they publish.
Local teams keep pages current without diluting the brand.
Careers pages with vacancies by club and region, information for self-employed personal trainers about renting space, and application forms routed to the right recruiter or applicant tracking system. For many operators this section is as busy as the membership pages, especially ahead of new club openings.
A steady flow of trainer applicants without relying on job boards alone.
Forms, call tracking and WhatsApp links that carry the club and page with every lead, sent to the club team, a central contact team or your CRM according to rules you set. Corporate wellbeing enquiries go to whoever manages national accounts.
No lead sits in a shared inbox waiting for someone to claim it.
ExerciseGym structured data generated per club from the location dataset, consistent names, addresses and phone numbers, sitemaps that update as clubs open or close, and a process for keeping hundreds of Google Business Profiles aligned with their pages.
Search engines see an orderly estate, not a tangle of duplicates.
Templates built and tested to WCAG 2.2 AA, so every club page inherits accessible headings, contrast, forms and navigation. Club pages carry their own accessibility facts, such as step-free entry and accessible changing, which supports your duties under the Equality Act and Northern Ireland's equivalent law.
Accessibility is fixed in the template, not chased page by page.
A consent platform that meets PECR and UK GDPR across all pages, tags that respect choices, separate marketing consent on forms, encrypted data transfer to your CRM, and hosting with monitoring, backups and scheduled patches. Records of consent can be retrieved if the ICO or a member asks.
Marketing data you can defend if anyone asks how it was collected.
Who this is for
Custom gym website development in the UK makes the most sense when an estate has outgrown the site it started with. Usually that means many clubs, several teams editing, more than one nation's rules to respect and a gym platform the website must talk to. These are the four operators we design for most often. The structure of the site differs for each, even when the gym software behind them is the same.
Chains with clubs from the south coast to Scotland need a site that handles scale without becoming generic. We build the location model, club finder and template system first, then the brand and content layers on top. Migration from an older site is planned carefully, because a chain's existing rankings and links are a real asset that a rebuild should not throw away.
Protecting existing rankings is part of the scope, not an extra.
Franchise brands must balance central control with franchisees who want their own voice locally. We give franchisees editing rights over their club pages, local offers you approve and news, while head office controls everything legal and brand-related. Enquiries route to the right franchisee automatically, and reporting shows each one what their page produced.
Trusts running gyms, pools and sports halls on behalf of councils often serve a wider public, including concession users and people referred by health services. Their sites need clear facility information, accessible design, timetables across activity types and content in Welsh where they operate in Wales. Public bodies' accessibility regulations may also apply, depending on the contract, and we check that with you during discovery rather than assume.
An independent opening its third or fourth club in a different town has to move from a single-site website to a multi-location one. We restructure the site around a location model, preserve what already ranks, and set up a repeatable process for launching a new club page well ahead of opening day, so the club can collect enquiries during fit-out.
A new club page should be live before the doors open.
How we work together
Codeeo works with UK clients remotely. Our team of 80+ is based in Dubai, Riyadh and Karachi, and all discovery, reviews and training run by video call. We have delivered 200+ projects across the UAE and the US and are rated 4.7 from 23 Google reviews. As a gym web development company for multi-site estates, we usually start with a scoped build, then continue on a monthly retainer for new clubs, content and search work. Larger operators often add a dedicated team that works alongside their own marketing and IT staff.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
For estates with many clubs we usually recommend a headless CMS with Next.js, which keeps pages fast and content structured, and lets the location dataset feed every page. WordPress remains a good choice for smaller estates whose teams already know it. Hosting, data and accounts are always in your name.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
The location model, permissions and migration do most of the work.
A single club needs good pages and a clear enquiry route. A chain needs a dataset of every club that feeds the finder, the pages, the structured data and the business profiles, plus roles so many people can edit safely, plus a migration that keeps years of rankings intact. The design matters, but the structure underneath decides whether the site still works when you have twice as many clubs. That is why discovery spends real time on the location data before any design work starts.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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