Services · Website development · Home services websites

Trades websites that bring Birmingham and Black Country households to your door.

Codeeo provides home services website development Birmingham trades and maintenance firms rely on to get found, look credible and receive enquiries they can price. We build websites for heating engineers, electricians, roofers, kitchen and bathroom fitters, cleaners and property maintenance companies working across the city, Solihull and the wider West Midlands. Each site is planned around the districts you serve, the homes you work on and the way your office handles a new lead.

The website is your shop window and your enquiry desk. It explains what you do, where you go and why you are a safe pair of hands, then hands the lead to your team with everything they need to quote.

Built for
Home repair, installation, cleaning and maintenance businesses serving Birmingham, Solihull and neighbouring Black Country boroughs.
Typical timeline
Set in discovery from the page list, the content you can supply and any system we connect to, then written down before any design work starts.
What you own
Your domain, hosting, CMS logins, code, analytics property and lead data, registered to your business rather than to us.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What we build

A website shaped around how Birmingham hires a tradesperson.

Birmingham is a big, spread out city with very different housing from one district to the next. Victorian and Edwardian terraces in Kings Heath, Moseley and Handsworth bring roofing, damp and rewiring work. Interwar semis in places like Hall Green and Erdington want boiler swaps, extensions and kitchens. Sutton Coldfield and Solihull lean towards larger renovations, while student lets around Selly Oak need fast, dependable maintenance between tenancies.

A site that treats all of that as one market reads as generic. We structure content by service and by the areas you actually cover, write about the property types you see every week, and keep forms short enough that a busy parent fills them in from a phone. The result is a home services website design Birmingham customers can scan in seconds, with real photos and plain answers rather than stock images and slogans.

We also think about the office behind the website. Whoever answers the phone needs leads that arrive complete, labelled and assigned, so the build includes the routing and notifications that make that happen.

Explain your project
  • District coverage, honestly mapped

    A coverage map and postcode checker for the B postcodes, Solihull and any Black Country towns you serve, such as Dudley, Walsall or West Bromwich. Districts with enough completed work get their own page with projects and property notes; the rest are listed without filler.

    Visitors know straight away whether you can help them.

  • Service pages built on real questions

    Each service page answers what your office hears daily: what the job involves, how long the house is disrupted, what a survey checks and which registration applies. Content is written for people who have never hired that trade before.

    Better informed enquiries and shorter phone calls.

  • Survey and quote requests

    A stepped form asking for the service, postcode, property age and type, a short description and optional photos. Survey slot preferences can be captured as a request your team confirms, so the website never commits a van it does not have.

    Surveys booked with the right information on file.

  • Showroom and visit information

    If you run a kitchen, bathroom or flooring showroom, a page with opening times you control, parking notes and a way to request an appointment. We note whether the showroom sits inside the Clean Air Zone, which covers roads within the A4540 Middleway ring road, so customers driving older vehicles can plan.

    More showroom visits from people ready to choose.

  • Landlord and letting agent route

    A separate path for landlords, HMO owners and letting agents, with a maintenance enquiry form, compliance services such as gas safety records and EICRs explained, and a contact for portfolio work. These leads land in their own queue.

    Repeat property work kept apart from one off jobs.

  • Pages in community languages

    Birmingham households speak many languages, with Urdu, Panjabi and Bengali common alongside English. If your team serves those customers, we can add key pages or a translated enquiry guide, written by fluent people, not machine output pasted in.

    Customers reach you in the language they are comfortable using.

  • Proof of work

    Job galleries tagged by service and district, accreditation numbers that customers can check on the scheme's own register, and reviews shown in full. Fake or cherry picked reviews are unlawful under the DMCC Act, so we display them as they come.

    Credibility that holds up when a customer checks.

  • Local SEO foundations

    Structured data for your business and services, a consistent name, address and phone across the site and your Google Business Profile, internal links between services and districts, and sitemaps submitted to Google and Bing.

    Clear signals for local results in Birmingham searches.

  • Lead routing and CRM

    Forms, calls and WhatsApp messages logged in your CRM or job management software with the page and campaign that produced them. New leads trigger an alert to whoever handles that service, with an auto reply to the customer confirming what happens next.

    No enquiry sits unread in a shared inbox.

  • Accessible, fast templates

    Designed to WCAG 2.2 AA with readable text, keyboard friendly forms and good contrast, which matters for older homeowners and is part of meeting Equality Act duties. Pages are lean, images compressed and scripts kept to what earns its place.

    A site everyone can use, on any phone.

Who this suits

Birmingham businesses we tend to work with.

Our clients in the West Midlands are usually established firms that have outgrown a site someone built for them years ago. They know their trade, they have good reviews somewhere, and they want a website that does more of the qualifying before the phone rings. As a home services web development company Birmingham firms can brief remotely, we focus on what the site must do for your business rather than on how many pages it has.

01

A family trade growing beyond one district

You built a name in Kings Norton or Great Barr through word of mouth and now want work further afield. We create a clear service area structure, pages for the districts you are moving into once you have jobs there, and a quote form that captures postcode first so your team can decide quickly whether the travel makes sense.

Growth pages are added as real projects come in.

02

Property maintenance for landlords and HMOs

Your work comes from landlords and agents managing shared houses and student lets, especially around the universities. The site needs compliance services explained clearly, a reporting route for tenants, and terms for portfolio clients. Speed of response matters more than polish, so the contact options are prominent on every page.

Tenant reports and landlord enquiries are kept in separate queues.

03

Kitchen, bathroom or window installer with a showroom

You sell higher value installations where customers research for weeks before calling. We build project galleries, design guides and a showroom appointment request, plus finance information if you offer it through a regulated provider. Content gives buyers reasons to trust your fitting team, not just your brochure.

Finance wording is checked against what your lender allows.

04

A multi-trade firm running paid search

You spend on Google Ads and Local Services and want landing pages that convert. We build a flexible page system your marketer can use to launch service and area pages without a developer, with tracking that ties enquiries back to campaigns so you can cut what does not produce booked work.

Tracking is set up with consent from day one.

How a Birmingham project runs, step by step.

  1. 01Video discoveryWe walk through your services, districts, enquiry sources, office process and old site on a call, then send a written scope that lists pages, integrations and who supplies which content.
  2. 02Sitemap and redirectsWe agree the page structure around services and coverage areas and map every useful URL from the old site to its new home, so rankings and links carry across.
  3. 03Wireframes and designMobile layouts first, then desktop, reviewed on shared screens. Your brand colours, real job photos and plain headings rather than a template that could belong to anyone.
  4. 04Build and integrationsDevelopment on staging, forms and call tracking connected to your CRM, consent banner configured, and structured data added to service and area pages.
  5. 05Checks and go liveTesting for speed, accessibility, forms and redirects on real devices, followed by a scheduled launch and close monitoring of indexing and lead flow.
  6. 06Training and supportRecorded CMS training for your office, written guides, and optional ongoing help with new pages, landing pages and updates as you add services or districts.

Technology

What we build this with.

Most Birmingham trades sites we build run on WordPress with a lean custom theme, because office staff can edit them easily. Where speed or complex content matters more, we use Next.js with a headless CMS. Custom home services website development Birmingham clients ask for is always hosted in accounts they own.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions Birmingham firms ask before they start.

Timing is agreed in discovery and depends mostly on scope and content.

A site with your main services, a coverage checker and a few district pages is quicker than one with a landlord portal route, translated pages and a CRM connection. The other big factor is how fast photos, accreditation details and approvals come back from your side. We set out each stage, its review call and its dependencies in writing before design begins, so the plan is visible to everyone. If the old site must stay live until a particular date, for example while a paid campaign finishes, we plan the switch around it.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews