Services · Website development · Hotel websites

Edinburgh hotel websites that turn a festival search into a direct enquiry.

Codeeo handles hotel website development Edinburgh properties use to win more direct bookings and fewer phone calls asking the same questions. We plan the room pages, the dining and events sections, the local guides and the link into your booking engine, then build them on a CMS your own team can edit. The site states the visitor levy clearly, reads well on a phone in a queue at Waverley, and gives search engines the structured detail they need to show your hotel for the right stays.

Edinburgh hotels sell character: listed buildings, views of the Castle, rooms up a spiral stair. A good website shows that honestly, including the parts a guest needs to know before arriving, such as steps, parking and quiet rooms, so reviews reflect the stay you actually offer.

Built for
Independent, boutique and group hotels, guest houses and aparthotels across Edinburgh and the Lothians.
Typical timeline
Agreed after a discovery call by video, once page count, content readiness and booking engine access are known, then written into the project plan.
What you own
The domain, the website code, the CMS logins, the analytics account and every enquiry record, all held in accounts in your hotel's name.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What the website can include

The pages and tools an Edinburgh hotel website needs to earn its keep.

Visitors planning a trip to Edinburgh compare a dozen hotels in a few minutes. They want to see the room they will sleep in, know whether the price already includes the levy, check how far the hotel is from the Royal Mile or Haymarket, and find out if there is a lift. When the site answers those questions quickly, the guest clicks through to book rather than going back to a travel site.

As a hotel web development company Edinburgh operators can brief remotely, we decide the features with you instead of reaching for a fixed template. Some hotels need a strong weddings section, others need a meetings enquiry form that sales staff can respond to the same day. The list below is where most Edinburgh projects begin, and we cut or add to it after discovery.

Explain your project
  • Room pages with real detail

    Each room type gets its own page with honest photography, bed sizes, floor level, view, step access and noise notes. For listed buildings with uneven floors or attic rooms, we add the facts guests should know, written by your team in the CMS, so expectations match the room on arrival.

    Fewer surprised guests and fewer complaints about stairs or views.

  • Levy-ready rate display

    Rate teasers and package pages show prices that include the Edinburgh visitor levy and other mandatory charges, in line with the UK ban on drip pricing. We align the wording with your booking engine so the figure a guest sees on the website matches the total on the checkout page.

    No gap between the advertised price and the bill.

  • Booking engine handover

    Search widgets pass dates, guests and promo codes straight into the booking engine you already use, with tracking that survives the handover. We do not rebuild your reservation system; we make the step from browsing to booking short and measurable.

    You can see which pages produce bookings, not just visits.

  • Festival and event pages

    Landing pages for the Fringe, the International Festival, Hogmanay, the Six Nations at Murrayfield and graduation weeks, each with minimum stay rules, arrival advice and FAQs. Your team switches them on and off in the CMS as the calendar turns.

    Peak season searches land on a page written for that week.

  • Weddings, meetings and private dining

    Enquiry forms that ask for date, numbers, budget band and room needs, then route to the right inbox or CRM with an automatic acknowledgement. Floor plans, capacity tables and downloadable brochures sit beside the form.

    Sales enquiries arrive complete and reach a named person.

  • Getting here and the neighbourhood

    Directions from Edinburgh Airport by tram or bus, from Waverley and Haymarket stations, and by car with parking and Low Emission Zone notes. A local guide written by your staff covers walks, cafés and closes nearby.

    Guests arrive without phoning reception for directions.

  • Hotel structured data and local SEO

    Hotel and room schema, a clean sitemap, location pages for the areas you actually serve, and alignment with your Google Business Profile. We target searches such as boutique hotel in the New Town or hotel near Edinburgh Castle where your property genuinely fits.

    Search results show the right facts about your hotel.

  • Accessibility information

    A dedicated access page and a site built to WCAG 2.2 AA, with keyboard navigation, alt text, captions and clear contrast. Under the Equality Act, a guest with a disability should be able to plan a stay from the website as easily as anyone else.

    Disabled guests can judge the hotel before they book.

  • Consent and privacy controls

    A cookie banner that follows PECR, analytics and ad tags that wait for consent, a privacy notice written for UK GDPR, and newsletter sign-up with clear opt-in. Enquiry data is stored only as long as your policy says.

    Marketing tags respect the guest's choice from the first click.

  • Restaurant and bar pages for locals

    Many Edinburgh hotel restaurants depend on residents of the city as much as on guests. We give dining its own pages with menus your chef can update, opening times, private dining details and a link into your table reservation system, plus schema that helps the restaurant appear in local food searches separately from the hotel.

    The restaurant earns its own search traffic and covers.

Who this is for

Four kinds of Edinburgh hotel we build websites for.

Hotel website design Edinburgh guests respond to depends on what the building is and who stays there. A Georgian townhouse in the New Town sells calm and space. An Old Town property sells being a few steps from the Royal Mile. A larger hotel by Haymarket sells easy rail access and meeting rooms. The scope, the content and the search targets change with each, so we start with the property, not a theme.

01

A townhouse hotel in the New Town or Stockbridge

Small teams, few room types, high average rates. The website must carry the atmosphere of the house through photography and writing, make the direct rate easy to find, and keep the editing simple enough that the owner can update a seasonal note in minutes. We keep page count low and spend the effort on room pages and the local guide.

Quality of content matters more than number of pages.

02

A boutique hotel in the Old Town

Guests come for the closes, the views and the history, and many arrive on foot from Waverley with luggage. The site needs plain directions, step and lift details, quiet room options and a restaurant or bar section that brings in locals as well as residents. Festival weeks need their own landing pages and stay rules.

03

A larger hotel near Haymarket or the West End

Here the website does two jobs: leisure bookings and corporate business from conferences at the EICC and offices nearby. We give meetings and events a full section with capacity tables, day delegate enquiry forms and a route into your sales CRM, alongside the leisure pages.

04

An operator with hotel rooms and serviced flats

Where you also run short-term let flats, the site separates the two products so guests understand what they are booking. Flat pages can show the licence number where your Scottish licence conditions require it, and house rules, check-in instructions and access details sit with each listing.

We confirm licence wording with you before launch.

Six steps from first call to a live Edinburgh hotel website.

  1. 01Discovery by videoWe review your current site, booking data, guest questions and competitors in the city, and agree the pages, integrations and content the new site needs.
  2. 02Structure and wireframesA sitemap and page layouts for rooms, dining, events, weddings, offers and local pages, tested against how guests actually plan a stay in Edinburgh.
  3. 03Visual designTypography, colour and photography direction drawn from your building and brand, applied to key pages and checked on small phone screens first.
  4. 04Build and integrationsTemplates in the CMS, booking engine links, enquiry routing, schema, consent tooling and analytics, built on a staging site you can review at any time.
  5. 05Content and testingYour team loads copy and images with our help, then we test speed, accessibility, forms, tracking and every old URL that needs a redirect.
  6. 06Launch and handoverGo-live in a quiet booking window, Search Console checks, training for your editors and a support arrangement that suits how often you change content.

Technology

What we build this with.

The stack follows the team that will run the site. WordPress suits hotels that want familiar editing; a headless build with Next.js suits groups that need speed and several properties on one platform. Either way we connect to your booking engine, PMS reporting and CRM rather than replacing them.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions Edinburgh hoteliers ask before a new website.

It depends on page count, content and the booking engine, and we agree the plan in writing after discovery.

A single townhouse with a handful of room types and ready photography moves faster than a hotel with a restaurant, a wedding business and meeting rooms. The biggest variables are how quickly copy and images arrive, how many integrations are needed and how many people sign off. Most Edinburgh hotels also prefer to launch outside August and the run-up to Hogmanay, so we plan the dates around your quieter weeks rather than forcing a change in peak trading. We also allow time for the booking engine supplier to set up tracking and test links, because that step sits outside our control.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews