Services · Ecommerce development · HR management subscription sites
Codeeo offers HR management subscription website development Birmingham software firms and HR consultancies use to sell plans online and collect payment every month without chasing it. We build plain pricing, a quick signup, Direct Debit and card collection, VAT invoices, reseller and partner billing, and a billing area customers can manage themselves. The typical buyer is an owner or office manager at a West Midlands manufacturer, care provider, logistics firm or professional practice who wants an HR tool that is simple to buy and easy to stop.
The HR features stay in your product. Our work is the selling and billing layer around them: what a buyer sees, how they pay, how plans change and how your accounts stay tidy.
200+ companies servedFrom a first store to an ADX listed developer
What goes into the platform
Small employers around Birmingham rarely shop for HR software for fun. Something has gone wrong, such as a tribunal claim, a messy dismissal or a sickness absence spreadsheet that nobody trusts, and they want a fix this week. The subscription site has to explain the plans in plain English, take payment the way a small finance function prefers, and get the account working before the buyer loses interest. Many Birmingham vendors also sell through accountants, payroll bureaux and HR advisers, so partner billing matters as much as direct sales. These are the parts we build, in the order most West Midlands clients put them.
Two or three plans, each described by what an employer can actually do with it, such as holding contracts, recording absence or running disciplinary paperwork. Prices are shown with VAT treatment stated, and any onboarding package is listed beside the plan rather than appearing as a surprise later.
Owners understand the offer without booking a demo.
For small firms the bank mandate is often the default. Buyers set up a Bacs Direct Debit online in a couple of screens, receive advance notice before each collection and can still choose a card if they prefer. Cards go through Strong Customer Authentication on the first payment only.
Payments arrive on time without anyone remembering to pay.
Accountants and payroll bureaux across the West Midlands can sign up clients under their own partner account. The platform records who referred each employer, applies the agreed partner terms, and either bills the employer directly or sends the partner one consolidated invoice for all their clients.
Your partner channel runs without a commission spreadsheet.
If you are an HR consultancy, plans can include an allowance of adviser calls or document reviews alongside the software. Usage of that allowance is recorded, shown to the customer, and extra sessions can be bought from the billing area and invoiced automatically.
Consultancy time is sold and tracked like any other add on.
Manufacturers, warehouses and care providers often take on agency or seasonal staff. You decide whether billing follows peak headcount, average headcount or a fixed band, and the platform applies that rule each period using numbers from your product, with the calculation shown on the invoice.
Customers trust the bill because they can see how it was worked out.
Each payment produces a numbered VAT invoice and posts to Xero, Sage or QuickBooks with the right account codes. Refunds and credit notes flow the same way, so the records needed for Making Tax Digital stay complete.
Your bookkeeper stops matching payments by hand.
After payment the new customer lands on a short setup checklist: invite a colleague, import staff, add the first policy. Progress is visible to your support team, so they can call the customers who stall rather than everyone. The checklist adapts to the plan bought.
More new accounts become active users in the first week.
When a Direct Debit is returned or a card declines, the platform retries on a sensible schedule, emails the billing contact with a link to fix it, and warns your team before access changes. Small employers often miss emails, so a second contact, such as the bookkeeper, can be added.
Fewer accounts lapse simply because a card expired.
When an employer subscribes, upgrades or lapses, the billing engine sends an event and a small connector updates modules and staff limits in your HR application. Your developers keep pricing out of the product code, and a support agent can see in one place why a Birmingham customer can or cannot use a feature.
Access always matches what the customer has paid for.
Customers move between plans, add a module or give notice from their account, with the cost effect shown before they confirm. Clear exit also matters for any household employer buying from you, who has consumer cancellation rights under the Consumer Contracts Regulations.
Changes happen without phone calls or disputes.
Who it suits
Birmingham's HR software sellers tend to be close to their customers. Some started as HR advisers in the Colmore Business District and turned their templates into software; others are product teams in Digbeth or around the Jewellery Quarter selling to the region's small firms. Payroll bureaux and accountants in Solihull and the Black Country often resell HR tools alongside their own services. Each of these needs a slightly different billing setup, and the first release depends on which describes you best. Most clients start with direct sales and add partner billing in a second phase, once they know which resellers bring steady volume.
Your clients already pay a monthly retainer, but the documents, letters and policies live in shared folders. We build a subscription site where clients buy access to your HR tool and advice allowance in one plan, pay by Direct Debit, and see what they have used. Your consultants keep their client relationships; the platform handles invoicing, renewals and access.
Recurring revenue that no longer depends on monthly invoicing.
You have built an HR application for small employers and need to sell it without a large sales team. We focus on the pricing page, fast signup, Direct Debit, automatic VAT invoices and an onboarding checklist, so a buyer from a Walsall manufacturer or a Birmingham dental practice can go from reading your plans to adding staff in the same afternoon.
The site has to do the selling on its own.
Your clients already trust you with payroll, and an HR tool is a natural extra. We build partner accounts, consolidated invoicing, client level reporting and white labelled billing pages where your brand leads, so your bureau can add HR software to its services without building billing of its own.
Resale without a separate finance process.
If your HR tool is designed for care homes, domiciliary care or warehousing, your customers' headcount rises and falls through the year. We design pricing rules that customers find fair, show the headcount used on every invoice, and let operators pause or reduce plans at quiet times without cancelling and losing their records.
Billing that follows how these sectors staff.
Working with Codeeo
Codeeo is not based in Birmingham and has no UK office. Our team of 80+ works from Dubai, Riyadh and Karachi, has delivered 200+ projects across the UAE and the US, and is rated 4.7 from 23 Google reviews. Birmingham clients work with us by video call, with shared boards and written notes after every decision. Cost depends on the number of plans, whether partner billing or advice bundles are needed, how many customers move from an old system and how your product receives entitlements. We price each phase once discovery has settled those questions, so you know what the first release includes before committing to anything further. Changes after sign off are scoped in writing too.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We usually pair a fast, easily edited marketing site in WordPress or Next.js with Stripe Billing or Chargebee and a Bacs Direct Debit provider. A small service connects entitlements to your product and posts transactions to Xero, Sage or QuickBooks. All of it runs in accounts you own, and your staff can edit pricing copy and plan descriptions without a developer.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on how many plans, payment routes and partners you need.
A site with a few plans, Direct Debit, card payments and automatic VAT invoices is much quicker than one with reseller accounts, advice bundles and a migration of existing clients. We agree the timeline after discovery calls, once the billing engine, Direct Debit provider and product connection are confirmed, and write milestones into the scope. The longest waits are usually provider approvals and migrating existing mandates, so we start those early. A phased launch is common: direct plans go live first, then partner accounts and advice bundles follow once the core billing has run through a full collection cycle without problems.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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