Services · Website development · Insurance websites
Codeeo handles insurance website development Edinburgh brokers, managing general agents, claims firms and life and pensions businesses can put their name to. We build the public website: product and cover pages your compliance team approves, guidance written for Scottish customers, quote and callback requests that reach the right handler, and a content system your own staff can edit. In a city where so much of the financial sector sits around the Exchange district, the site is often how a prospective client or partner judges you before a first call.
This page is about your website as a presence, a source of trustworthy guidance and a route for enquiries. Policies are still quoted, bound and serviced in your existing systems. We have no office in Scotland; discovery, design reviews and sign off with Edinburgh teams all run by video call.
200+ companies servedFrom a first store to an ADX listed developer
What the website can include
Plenty of insurance websites in the UK are written as if every reader lives in England. That shows quickly in Edinburgh, where property law, court routes and some claims processes differ from those south of the border. A homeowner in a Marchmont tenement, a Leith restaurant owner and a pension scheme trustee in the New Town all arrive with different questions, and each one should find an answer that fits Scotland.
The features below are the ones we most often scope for Edinburgh firms. We order them around how your enquiries arrive and how your compliance team signs off content, so the first release covers what matters and later work fills the gaps. Good insurance website design in Edinburgh is less about decoration and more about getting a worried reader to the right answer in as few steps as possible.
Content blocks tagged for Scotland, England and Wales, or the whole UK, so a guide on making a motor injury claim does not point Scottish readers to the Official Injury Claim portal, which serves England and Wales only. Editors pick the right version for each page, and the CMS flags pages that still lack a Scottish variant.
Scottish readers stop meeting advice that does not apply to them.
Cover pages for home, landlord, commercial, professional indemnity or protection products, each with an owner, an approval status and a review date. Copy changes go through a draft, review and publish workflow, and the CMS keeps every past version so you can show what a page said on a given day.
Financial promotions stay fair, clear and traceable.
Plain English pages explaining how buildings cover works for flats with shared roofs, stairs and closes, and what the Tenements (Scotland) Act 2004 expects of owners. Your team can add worked examples and link each guide to a callback request for flat owners and factors.
A common Edinburgh question gets a clear, local answer.
Short forms by product line that ask only what a handler needs to call back properly: property type, postcode, cover needed and renewal date. Requests land in your CRM with the source page attached, and the customer receives a confirmation email describing what happens next.
Each enquiry reaches the right handler with context.
Landing pages for organisers, venues and performers who need public liability or equipment cover around the August festivals, published early enough to rank and easy to switch off when the season ends. Content stays in the CMS for the following year, ready to update with new dates and venues rather than rebuilt from nothing.
Seasonal demand finds you before it finds a comparison site.
A claims hub that explains what to do first, which numbers to call, which documents to gather and how long each stage usually takes, with notes where Scottish procedure differs. Out of hours claim lines and insurer contacts are kept as reusable blocks so one edit updates every page.
Fewer calls asking how to start a claim.
A complaints page that sets out your process, response stages and the customer's right to refer to the Financial Ombudsman Service, written so a stressed reader can follow it. We also build accessible versions of key documents rather than leaving them as scanned PDFs.
The complaints route is easy to find and easy to read.
Technical SEO, Edinburgh and Lothians location pages that each say something different, InsuranceAgency structured data, and a Google Business Profile aligned with the site. Product pages are built so search engines read them as expert guidance on a sensitive financial topic.
You appear when local customers search for cover.
A cookie banner that meets PECR and UK GDPR by asking before any analytics or advertising tag fires, GA4 or a lighter alternative, and form data passed to your CRM or broking system through its API, with retention rules your data protection lead approves.
Clean data without breaking privacy rules.
Policy summaries, product information documents, key features and terms held in one searchable library, filtered by product and audience. Each file carries a version number and effective date, superseded versions are archived rather than deleted, and pages always link to the current copy so customers and brokers never download an outdated wording by mistake.
The right document version every time someone asks for it.
Who this is for
Edinburgh's insurance community runs from one person broking offices in Stockbridge to large life and pensions businesses around Lothian Road. The website brief changes with the firm. Here are the four starting points we see most often, and what tends to matter in each. If none quite fits, the discovery call is where we work out which parts apply to you.
Your current site was set up years ago and reads like a brochure. Clients still phone because they cannot tell which products you place or how to reach the right person. We rebuild around your strongest lines, such as tenement buildings cover, landlord packages or trades liability, and give each a page that answers real questions and a short request form. The CMS lets your account handlers add guides themselves.
Focus on three lines done well before adding more.
Your audience is brokers, not the public. They want appetite statements, underwriting contacts, wording downloads and a clear route to submit a risk. We build a broker-facing site with a document library, team pages and a login link to your trading platform, and keep consumer-facing content separate so nothing blurs who the customer is.
Policyholders reach you after something has gone wrong, often on a phone at night. The site has to load fast, explain the next step in a few lines and offer a contact route that works under pressure. Insurer clients also look you up, so case types, regional coverage and accreditation details you choose to show must be easy to verify.
Long-term products bring long-lived customers, older readers and strict promotion rules. We plan for large text, clear navigation, accessible forms and literature libraries with version history. Separate routes for advisers, employers and individual members keep each group away from content written for someone else.
Accessibility testing is part of the build, not an afterthought.
How we work together
Our team of 80+ works across Dubai, Riyadh and Karachi and has delivered 200+ projects across the UAE and the US. For Edinburgh clients we work remotely: discovery, design reviews and sign off happen by video call, with shared boards and a staging site you can open at any time. Your compliance officer and data protection lead join the stages that concern them, and every decision is written down so an auditor or a new colleague can follow it later. After launch we can stay on for updates, new landing pages and search work, or hand everything to your own team with documentation and admin access already in your name.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We pick the stack to suit your team: WordPress or a headless CMS with Next.js for most firms, and a custom build where the site must sit closer to your broking platform. Hosting can stay in UK data centres where your policies require it. Security covers managed updates, a web application firewall, least privilege editor accounts with two factor sign in, and backups you can restore without calling us.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on scope, content readiness and approval time, and we fix it in writing after discovery.
The biggest variable is rarely code. It is how many product pages need new copy, how quickly compliance can review them and whether Scottish versions of guidance must be written from scratch. A broker site with a handful of lines moves faster than a provider with adviser, employer and member areas. Once discovery is done we give you a plan with stages and review points, and we flag early if content approval is likely to become the slow step.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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