Services · Website development · Insurance websites
Codeeo takes on insurance website development London firms rely on to win trust from two very different readers. For managing agents, MGAs, coverholders and wholesale brokers in the City, we build sites that state underwriting appetite, introduce the people behind each class of business and give placing brokers the documents they need. For personal lines and SME brokers across the boroughs, we build sites that explain cover simply and turn searches into qualified callback requests.
The website is your shop window, your reference library and your enquiry route. It does not replace your placing platform or policy administration system. Codeeo has no London office, so discovery and every review with your team take place by video call.
200+ companies servedFrom a first store to an ADX listed developer
What the website can include
A specialty underwriter near Lime Street and a household broker in Croydon share a regulator but almost nothing else on their websites. The first is read by producing brokers, capacity providers, recruiters and the trade press, who want appetite, limits, people and financial strength in a few clicks. The second is read by renters, landlords and small business owners who want to know whether you can help and how to get a quote.
We build for whichever side you are on, and for firms that sit on both. The list below covers what we scope most often for London clients. Strong insurance website design in London tends to look calm and precise, because the readers are busy and the sector rewards clarity over noise.
One template per line, such as marine cargo, cyber, property treaty, political risk or professional indemnity, with appetite, typical limits, territories, target risks and the underwriters to contact. Underwriting teams edit their own pages, and changes pass to compliance before they publish.
Producing brokers see quickly whether a risk belongs with you.
Profiles with role, lines written, direct contact routes and a photo policy you control. Directory entries sync from a single source, so when someone moves desk or leaves, every class page that lists them updates at once rather than lingering for months.
Brokers reach the right underwriter first time.
Proposal forms, wordings, clause libraries, bordereaux templates and guidance notes in a filtered library, with version control and a clear link out to your trading or submission platform. Sensitive documents can sit behind a broker login while public material stays indexable.
Fewer emails asking for the latest form.
A newsroom for announcements, appointments, market commentary and claims notes, with authors, tags by class and easy sharing to LinkedIn. Articles carry structured data so search engines and AI answer tools attribute your insight to your firm.
Your expertise is visible beyond the box at Lloyd's.
Role listings connected to your applicant tracking system, pages about apprenticeships and graduate routes, and team stories you write yourselves. London recruitment is competitive, and candidates check the website long before they reply to a recruiter.
Better candidates arrive already informed.
For retail brokers, location pages for the areas you genuinely serve, from Ealing to Stratford, each with something specific: the property types you insure there, local trades you cover or landlord licensing points. Thin copy with only the place name swapped is something we refuse to build, because it rarely ranks and it reads badly to the Londoners you want to call you.
Local search traffic that converts into calls.
Short forms for buy to let landlords, tenants, shops and restaurants, plus click to call and WhatsApp where your team can answer it. Each request reaches your CRM tagged by product and page, with consent captured for any follow up marketing.
Enquiries arrive sorted and ready to quote.
Translated guide pages for the communities you serve, with hreflang where you run full language versions and a review step by a fluent speaker. Regulated wording stays in English where your compliance team prefers, with a translated summary beside it.
Customers understand cover before they speak to you.
Roles for authors, reviewers and approvers, scheduled publishing, and a full version history with timestamps. Your compliance function can see what any page said on any date, which helps when evidencing that promotions were fair, clear and not misleading.
Content governance you can show to a regulator.
A claims section split by audience: policyholders get the first steps, emergency numbers and what to gather, while brokers get notification addresses by class, the claims team directory and any binding authority reporting guidance. Contact blocks are reused across the site, so an updated out of hours number changes everywhere at once and an old one never lingers on a forgotten page.
Nobody hunts for the right claims contact after a loss.
Who this is for
London has the deepest concentration of insurance businesses in the country, from syndicates and their service companies to high street brokers in outer boroughs. That variety means there is no single template. These are the four situations that most often lead a London firm to us, with the parts of the build that matter most in each.
Your site speaks to brokers, coverholders, investors and future staff. It must show financial strength information you are permitted to publish, list classes and leadership, and carry governance and regulatory documents. We structure it so each audience has a clear entry point, and the communications team runs news and results announcements without developer help. Market reports and annual documents live in a structured archive instead of a long list of unlabelled PDFs.
Clarity on who you write for comes before visual polish.
You write under delegated authority and need brokers to remember your name, not only your capacity provider's. We build a sharp, specific site around your niche, with appetite pages, a broker sign up route and a submission link. Your capacity arrangements are described exactly as your agreements allow, never overstated. As your capacity or classes grow, new appetite pages slot into the same templates without a redesign.
Your clients are corporate buyers and other brokers. They want to see sector expertise, people and claims advocacy. We create sector pages for areas such as construction, real estate, technology and transport, each with team contacts and insight articles, and connect the enquiry form to your CRM. Client logins for documents or certificates can be linked from the site where your broking system already provides them, so the website stays focused on winning and informing clients.
You compete with comparison sites and national brands. Your advantage is local knowledge and real people. We build fast, mobile-first pages for landlord, home, motor trade, shop and restaurant cover, area pages for where you work, and Google Business Profile alignment, so local searchers choose to call you. Reviews, office details and opening information are kept consistent across the site and profile, which local search rewards.
Speed on a phone decides most of these enquiries.
Working with Codeeo
Codeeo has delivered 200+ projects across the UAE and the US, with a team of 80+ in Dubai, Riyadh and Karachi. We work with London clients remotely, by video call, with a named lead, shared design files and a staging site your people can test at whatever point suits their diary. Compliance, marketing and IT each join the sessions relevant to them, and decisions are logged in writing so nothing depends on memory. After launch you can keep us on for new pages and search work, or run everything in house with full admin access and documentation already in your name. Where your firm has its own IT security review, we answer the questionnaire and supply architecture notes early, so it does not hold up launch.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Most London insurance sites we build use a headless CMS with Next.js, or WordPress where your team already knows it. We host where your security policy points, often UK regions of a major cloud, with a firewall, monitored uptime and staged deployments.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Content structure, design, CMS, integrations, search foundations and launch.
For a City firm that typically means class pages, a people directory, a broker document hub, a newsroom and careers. For a retail broker it means product pages, area pages, enquiry routes and local search. Both get an editing system with approvals, cookie consent that meets PECR, accessibility to WCAG 2.2 AA, analytics and a redirect plan from the old site. We agree the exact mix during discovery and write it into the scope.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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