Services · Website development · Insurance websites
Codeeo provides insurance website development UK insurers, brokers, MGAs and appointed representative networks can run across England, Scotland, Wales and Northern Ireland. We build the public website and its content system: product pages that support Consumer Duty, renewal and pricing information written plainly, claims and complaints sections that are easy to follow, and enquiry routes into your CRM. Everything regulated sits under an approval workflow your compliance team controls, so what customers read is what was signed off.
The website handles presence, explanation, search visibility and enquiries. Quote and buy engines, policy administration and claims systems stay where they are and connect where it helps. Codeeo has no UK office; we work with UK teams remotely by video call.
200+ companies servedFrom a first store to an ADX listed developer
What the website can include
A UK insurance website is a regulated communication as well as a marketing channel. The FCA's Consumer Duty asks firms to support customer understanding and to avoid foreseeable harm, the general insurance pricing rules changed how renewals can be presented, and financial promotions must be fair, clear and not misleading. Add UK GDPR, PECR consent for cookies, the Equality Act and the trading disclosures companies must show online, and the website becomes something your compliance, legal, marketing and IT teams all have a stake in.
We design the structure so those duties are met by default rather than patched in later. The capabilities below are the core of most national builds. Considered insurance website design across the UK also has to respect four nations, many brands and very different readers, from first-time renters to finance directors.
Product pages built on a template that puts what is covered, what is not, key limits and how to claim near the top, in plain English, with jargon explained inline. We run comprehension checks with real readers on the highest-traffic pages, and the CMS records each review so you can evidence the testing.
Content that supports the consumer understanding outcome.
Clear pages explaining how renewal prices are worked out, what customers can change and how to contact you before renewal, written in line with your pricing practices approach. Copy is controlled by compliance, never edited freely by marketing.
Fewer renewal complaints about surprise prices.
Content tagged by nation where rules or processes differ, such as Scottish property law, the England and Wales motor injury portal or Northern Ireland specifics, with a Welsh language version of key pages where your firm offers one. Editors see which pages need a variant.
Every reader gets guidance that applies where they live.
Policy wordings, insurance product information documents, key facts and terms of business in a searchable library with effective dates, version history and archive. Pages always link to current documents, and customers can find older versions when they need to check a past policy.
The right document reaches the right customer.
First steps, contact numbers by product, document checklists and expected timescales, with routes for customers who need extra help because of health, bereavement or other circumstances. Content blocks are reused, so one change to a claims line updates every page.
Customers in difficulty find help quickly.
A complaints page that explains how to complain, what happens next and when a customer can go to the Financial Ombudsman Service, offered in accessible formats. Forms record complaints with consent and pass them directly to your complaints team.
A fair, visible process that meets expectations.
One CMS powering several brands or appointed representative sites, with shared regulated blocks controlled centrally and local content each firm can edit. The principal firm keeps oversight of promotions while representatives keep their own identity and local search presence.
Central control without dozens of separate websites.
Pages built for visitors arriving from price comparison sites, affinity partners or embedded insurance placements, explaining your brand and how to manage a policy after purchase. Tracking respects consent, and the pages hand off cleanly to your quote and buy or servicing system.
Visitors from partners trust what they find.
Clean architecture, fast pages, InsuranceAgency and FAQ structured data, author and reviewer details on guidance, and internal linking that shows topic depth. Insurance is a sensitive search area, so expertise and accuracy carry real weight with search engines and AI answer tools.
More visibility for content that deserves it.
Company name, number and registered office as Companies House rules require, your status disclosure and firm reference number, and a consent platform that holds non-essential cookies until people agree under PECR. All are stored once and used site-wide.
Legal details correct on every page.
Who this is for
National insurance firms come to us at different points: a brand refresh, a regulatory review that found content gaps, a merger that left several old sites, or a broker that has outgrown a template. Each needs a different emphasis. These are the four cases we see most often across the UK, and what the build focuses on in each. Most real projects mix two of them, and discovery is where we decide which parts lead.
Your board report found product pages that bury exclusions, renewal content that confuses and documents hard to find. We rebuild the templates around understanding, test them with real readers, and give compliance a clear audit trail of reviews and approvals. The design work serves the evidence your firm needs to show the regulator, not only a fresher look. A review calendar in the CMS prompts owners to recheck each product page on a cycle you set, and overdue pages show up on a dashboard.
Evidence of testing matters as much as the copy.
Several local brokers now share an owner but still run separate, inconsistent sites. We plan a single platform with a group brand, local branch pages that keep their search history, shared regulated content and one CRM route. Old domains redirect page by page, so years of local rankings are not thrown away. Branch teams keep their own phone numbers, reviews and Google Business Profiles, while group functions such as claims, complaints and careers are handled once, centrally, for every branch.
You are responsible for your representatives' promotions, yet each one manages its own site. We build a network platform where regulated blocks, disclosures and approved product copy come from the centre, while representatives edit their own team, area and contact pages within limits you set. New representatives can be added from a template with their disclosures already in place, and removing one takes their pages offline with redirects to the principal site.
You started in one region and now place business across the UK through brokers. We build a broker-facing site with appetite pages, regional underwriting contacts, document libraries and a submission link, plus nation-specific notes where rules differ. Capacity and authority wording is exactly what your agreements allow. A broker registration route lets new intermediaries ask for terms of business, with the request passed to your distribution team for checks.
Accuracy about capacity protects every relationship.
How we engage
Codeeo's team of 80+ works from Dubai, Riyadh and Karachi and has delivered 200+ projects across the UAE and the US. We work with UK firms remotely, by video call, with a named lead, shared workspaces and a staging environment your stakeholders can review at any point. We answer supplier due diligence and security questionnaires, document data flows for your UK GDPR records and keep a decision log that survives staff changes on either side. After launch you can retain us for new products, landing pages and search work, or run the platform yourselves with the documentation and training we leave behind.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
For national sites we often pair a headless CMS with Next.js for speed and multi-brand flexibility, or use WordPress multisite where editors already know it. Hosting sits in UK cloud regions with a web application firewall, monitoring and tested backups. Editors sign in with two factor authentication and roles that limit what each person can change.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
FCA conduct rules, data and consent law, accessibility and company law.
Consumer Duty, the rules on financial promotions and the general insurance pricing practices rules affect what product and renewal pages say. UK GDPR and the ICO's guidance cover the data your forms collect, and PECR covers cookies and marketing consent. The Equality Act supports accessible design, and company law requires certain trading details online. We build the tools to meet these, while your compliance and legal teams make the regulatory calls. The Digital Markets, Competition and Consumers Act 2024 also bans drip pricing, which matters if any part of your site shows a price with charges added later.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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