Services · Website development · Interior design websites
Codeeo handles interior design website development London studios use to show their work properly and turn the right visitors into qualified enquiries. We build portfolio led sites with fast, beautiful photography, discreet project stories for private clients, a brief form that filters time wasters politely, and a content system your own team can update between shoots. The site has to impress a referral who arrives from a dinner party in Holland Park and still rank when a stranger searches for a designer in Clapham.
We work on the website, not on the design of your interiors. Codeeo has no London office; our team works with London studios remotely, and discovery, design reviews and launch sign off all run by video call with the people building your site. Across the UAE and the US we have delivered 200+ projects, and we are rated 4.7 from 23 Google reviews.
200+ companies servedFrom a first store to an ADX listed developer
What the site includes
A London interiors studio wins work in an unusual way. Much of it comes by word of mouth from estate agents, architects, family offices and past clients, and those people look you up on their phone before they ever call. The rest comes from search, where you compete with hundreds of practices for phrases tied to Chelsea, Hampstead, Richmond or Islington. Then there is the trade side: suppliers on the Pimlico Road and at the Design Centre, Chelsea Harbour, journalists, and the crowds that pass through during Clerkenwell Design Week and the London Design Festival.
The features below are chosen for those three audiences. Each one either makes the work look as good on screen as it does in the room, helps the right person reach you quickly, or keeps the site easy for a busy studio to run without calling a developer.
Full width project pages with room by room sequences, detail shots and captions that name finishes and makers where you choose to. Images are served in modern formats at the right size for each screen, so a forty image project still loads quickly on a phone on the Tube.
The work looks as considered online as it does on site.
Many prime London clients do not want their address, street or even borough published. Projects can be described by type and era rather than location, and selected projects can sit behind a private link you send to a serious prospect, so confidential work still wins new commissions.
You can show your strongest work without breaking a confidence.
Instead of a bare contact form, a short brief asks about the property type, rooms in scope, whether the building is listed or in a conservation area, ideal start and how the person found you. Answers arrive structured, so a principal can see in a minute whether it is a fit.
Fewer exploratory calls that go nowhere.
Pages for the areas you genuinely work in, each with real projects, the building types you meet there and how you handle them. They are written to help a reader, not to stuff postcodes, which is what keeps them ranking and out of trouble with search engines.
Local searches find a page that proves you know the area.
Clean URLs, sensible headings, descriptive image text and structured data that tells search engines you are a local business with a studio address or service area. We connect the site to your Google Business Profile and Search Console, and set up redirects from any older site so the links and reviews you have built over years still count.
Search engines understand who you are and where you work.
A quieter area for architects, developers, agents and suppliers: how you collaborate, the services you offer to other professionals, a downloadable credentials document and a direct route to the right partner in the studio.
Referral partners know exactly how to bring you in.
A journal for project notes, sourcing stories and design thinking, plus a press page that lists coverage factually with your own scans or links. Editors and stylists can find high resolution images and a press contact without emailing to ask.
Coverage you have earned keeps working for you.
Overseas buyers of London homes often brief a designer before they arrive. We can add translated summary pages for the languages your clients speak, plan the structure so search engines serve the right version, and keep enquiries from abroad routed to someone who can answer them.
Buyers abroad can understand your offer before the first call.
A CMS set up for how a studio works: drag in a new project, reorder images, write captions, publish a journal piece and update team profiles, with layout rules that stop a hurried edit from spoiling the design.
The site stays current after every completed project.
A cookie banner that meets PECR and only loads analytics or advertising tags after consent, a privacy notice aligned with UK GDPR, and templates checked against WCAG 2.2 so image heavy pages still work with a screen reader and keyboard.
Polished on the surface and sound underneath.
Who this is for
Interior design in London covers very different businesses. A two person studio in Marylebone, a design and build firm handling whole house refurbishments in Wandsworth, and a commercial practice fitting out offices in the City need different sites, even if they all show beautiful rooms. We start by understanding where your work comes from and what a good enquiry looks like, then decide how much of the site is portfolio, how much is explanation and how much is search. The answer shapes everything from the navigation to the form.
Your clients are introduced, not found, and your portfolio is partly confidential. The site needs to reassure an introduced prospect, show a curated body of work, and give private access to projects you cannot publish. Search matters less than presentation, speed and discretion, so we put effort into photography handling, typography and a simple private sharing flow rather than dozens of landing pages.
Presentation first, search second.
Homeowners in Clapham, Dulwich or Ealing often want one firm to design, manage trades and deliver. Your site has to explain process, contracts and how you handle party wall matters, planning and building control with your consultants, and it must collect enough detail to judge scope. We give more weight to process pages, local search and a detailed brief form.
Process pages earn their keep here.
Office, retail, restaurant and hotel clients in the City, Shoreditch and the West End buy differently. They want sector pages, evidence of delivery on live buildings, capability statements for procurement and a contact route that reaches a director. The site is organised by sector and project type, with downloadable credentials for tenders.
Credentials and sectors lead the navigation.
Some London designers also run a showroom or sell their own furniture, lighting or fabrics. The website then has two jobs: presenting the design service and showing the collection. We keep them clearly separate in navigation, with appointment request forms for the showroom, while leaving full online selling to a dedicated ecommerce build if you need one later.
Online sales are a separate project if you want them.
How we work together
Most practices start with a fixed scope website build, priced from the agreed pages, features and integrations. Some keep us on a monthly retainer afterwards for new project pages, search improvements and technical care. Larger commercial firms with a marketing team occasionally take a dedicated developer for a longer programme of work. Cost is driven by the number of templates, the volume of photography to prepare, translation, private access features and how many systems the site must connect to. Timing for each option is agreed with you in writing before work starts.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We choose the platform with you: WordPress where your team already knows it, or a headless setup with a modern framework when speed and image quality need tighter control. Hosting sits in your own account, with a UK or European region chosen to suit your data needs, plus backups, uptime monitoring and security updates agreed as part of the scope.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends mostly on content readiness, not code.
Studios that already have strong photography and know which projects to show move quickly, because design and build are rarely the slow part. Delays usually come from waiting for a new shoot, writing project stories, collecting client permission to publish or deciding which older projects to retire. We agree a schedule in discovery that reflects those realities, flag the content your team owns, and put the dates in writing before design starts so everyone works to the same plan.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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