Services · Mobile app development · Jewellery apps
Codeeo offers jewellery app development Birmingham retailers can run from the counter and the bench at once. We design and build iOS and Android apps that show your pieces with honest metal and hallmark details, take orders and deposits, book design appointments and keep customers updated while a commission or repair moves through the workshop. For a shop in the Jewellery Quarter, that means the app reflects how the trade actually works here: made nearby, assayed down the road and collected in person.
Many Quarter businesses sell what they make. Jewellery mobile app development Birmingham shops can rely on should carry that story to a phone without hiding the practical parts, such as sizes, lead times, hallmarking and when a piece will be ready to pick up from the counter.
200+ companies servedFrom a first store to an ADX listed developer
What the app can include
A Birmingham jeweller rarely sells only finished stock. Rings are resized, chains are repaired, stones are reset and wedding bands are made to order, often a few steps from the shop window. Jewellery shopping app development Birmingham retailers can trust has to start here; an app that ignores this is just a web shop in a different wrapper. The features below follow the order most Quarter retailers work in: a customer browses, books time with you, places an order or leaves an item, then waits for it to come back from the bench or from the Birmingham Assay Office. We pick the ones that match your trade, and leave out what you do not need. Codeeo has delivered 200+ projects across the UAE and the US, and our team works remotely with Birmingham clients, with discovery and design reviews held by video call.
Each piece lists its metal, fineness, stone details and weight, with a note on whether it carries a full UK hallmark. Filters let a customer narrow by ring size, metal colour, price band wording such as entry or premium, and whether it is in stock or made to order.
Customers understand what they are buying before they ask.
Customers choose a slot with a named jeweller for engagement rings, wedding bands or remodelling old pieces. Short questions beforehand capture ring size if known, metal preference and any inherited stones they plan to bring in.
First meetings at the bench start with the brief already written.
Every job moves through clear stages: received, quoted, approved, at the bench, sent for hallmarking, ready to collect. Customers see the current stage in the app and get a message when it changes, so the phone at the counter rings less.
Fewer calls asking whether a ring is ready yet.
After a consultation, your team sends a written quote to the app with sketches or CAD renders. The customer approves it and pays a deposit in one step, and the approval is stored against the job for your records.
Commissions start with a clear, recorded agreement.
Card payments with Strong Customer Authentication handled by your payment provider, plus Apple Pay and Google Pay for quick gift purchases. Pay later options can be added if your provider supports them and you choose to offer them.
Gift buyers pay in a few taps on their phone.
A printable sizer, a guide to measuring an existing ring and notes on how wide bands fit differently from slim ones. Customers who are unsure can book a quick sizing visit to the shop instead of guessing, which cuts down on resizing after the sale and on returns of made to order bands.
Fewer rings coming back for a different size.
Many Birmingham customers prefer to collect a valuable piece in person. The app books a collection time, shows directions to the shop and gives staff a simple screen to confirm identity and hand over the item.
Collections are planned rather than unannounced.
With permission, customers save birthdays, anniversaries and the date of a proposal. The app sends a gentle reminder ahead of time with pieces that match what they bought before, sent only to people who opted in to marketing messages.
Repeat purchases tied to dates customers actually care about.
Points or perks for checks, cleaning, rhodium plating and prong inspections, which bring customers back to the shop between larger purchases. Rules are set in the admin panel so you can change them without a new release.
A reason to visit the Quarter again after the first sale.
A browser panel for staff to add stock, update job stages, reply to messages and see appointments for the week. Bench jewellers get a simple view of only the jobs assigned to them, with notes and photos attached.
Front of house and bench work from the same list.
Who this is for
The Jewellery Quarter is unusual because so many businesses there design, make and sell under one roof, and because the assay office sits in the same neighbourhood. That changes what a Birmingham app needs to do. Below are four types of retailer we would plan differently, with the part of the app that matters most for each.
You sell finished stock in the window but most of your margin comes from commissions, repairs and alterations done on site. The app should lead with booking and job tracking, and treat the catalogue as a way to start conversations. Customers who leave a ring for resizing or a chain for soldering can follow it without calling, and your bench team updates the stage in a few taps. When a piece has to go to the assay office before it can be sold, that wait shows as its own stage, so nobody is surprised by the extra days.
Job tracking usually earns its place before ecommerce does.
Couples often visit several shops along the same streets before deciding. An app that lets them save designs, share them with a partner, book a private appointment and see clear details on metals and hallmarks gives you a way to stay in their pocket after they walk out. Deposits and approvals then sit in the app instead of on paper, and a reminder before the wedding prompts a final fitting or a polish so the rings look their best on the day.
If you have a shop in the Quarter and others in places such as Sutton Coldfield or the city centre, the app needs shared stock, reservations for a chosen branch and one customer record across all of them. Staff at any branch can see the history of a customer who bought elsewhere in the group, and managers can compare which branch sells which ranges without pulling reports from separate tills.
Designer makers who studied or trained locally often start online and later take a small studio. Your app should tell the maker story with process photos, limited runs and waiting lists, and handle made to order lead times honestly. Notifications for new collections matter more here than branch features, and a simple way to take commissions keeps one off requests from getting lost in direct messages.
Good for brands with a loyal following on social media.
How we work together
Most Birmingham jewellers start with a fixed scope first release covering the catalogue, booking and job tracking, then add loyalty or multi-branch features later. Some keep a small monthly retainer for updates, new collections and seasonal changes before Christmas and Valentine's Day. Our 80+ people are spread across Dubai, Riyadh and Karachi, so UK work runs remotely with shared boards and regular video reviews. Larger groups with several branches sometimes take a dedicated team for a longer programme that also covers the website and stock system. Whichever route you choose, the scope, the deliverables and who approves each stage are written down at the start.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We usually build jewellery apps cross platform so one codebase serves iPhone and Android, with a web admin panel your staff open in any browser. The final stack depends on your stock system, your payment provider and who will maintain the app after launch. Images are served in sizes that load quickly on mobile data, because product photography is the heaviest part of any jewellery app.
01Mobile
02Data and cloud
03Marketing and tracking
Mostly the number of features and the state of your product data.
A catalogue with booking can move quickly if your stock already has clean photos and details. Commission tracking, multi-branch stock and integrations with an older point of sale system take longer because each one has to be mapped and tested. We agree the scope in discovery and write down the plan before design starts, so you know what arrives in the first release and what follows. Your own availability matters too, because quick answers on photos, wording and test feedback keep the work moving.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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