Services · Mobile app development · Jewellery apps
Codeeo provides jewellery app development London retailers use to sell high value pieces with confidence. We build iPhone and Android apps for Hatton Garden diamond houses, West End boutiques and London brands that sell online, with certificate led stone search, private viewing bookings, secure checkout and insured delivery tracking. In a city where a buyer can walk between a dozen ring shops in an afternoon, the app keeps your shortlist on their phone after they leave.
London buyers compare carefully, and many of them are not from London at all. Visitors, expats and people buying from abroad need clear information, honest pricing language and a way to talk to a specialist before they commit, which is why the app treats a conversation with your staff as part of the sale.
200+ companies servedFrom a first store to an ADX listed developer
What the app can include
Jewellery mobile app development London shops actually benefit from looks different from a fashion retail app. A London customer choosing an engagement ring might spend weeks reading about cut and clarity, save stones from several dealers, visit Hatton Garden on a Saturday and still want to confirm details with a partner before paying. A buyer at a Bond Street boutique expects discretion and a named contact. The features below are aimed at that slower, higher value kind of sale, with security and trust built into each step. We have delivered 200+ projects across the UAE and the US, and our team works remotely with London clients, holding discovery sessions and design reviews by video call rather than in person.
Loose stones and set pieces searchable by shape, carat, colour, clarity and cut grade, with the grading report number and laboratory shown on each listing. Natural, lab grown and treated stones are labelled clearly, so buyers know exactly what they are comparing and your staff are not left correcting assumptions at the counter.
Informed buyers who arrive knowing what they want to see.
Customers book a one to one viewing at your Hatton Garden or West End premises, choose the stones they want laid out and add notes about budget wording or style. Staff see the request in advance and can prepare the tray before the buyer arrives at the door.
Viewings that start with the right stones on the table.
For buyers outside London or overseas, a scheduled video call with a specialist who shows stones under proper lighting. The call is booked, reminded and logged inside the app, and the follow up quote lands there too. Recordings are only made if both sides agree, and the specialist can share close up photos of the stone during or after the call.
Sales to people who cannot visit the shop.
A saved list the customer can share with a partner or family member, or keep hidden for a surprise proposal. Notes on each piece record what they liked, and your team can see the shortlist when the customer books a visit.
The decision stays with your shop, not a rival's.
Payments run through your provider with Strong Customer Authentication, Apple Pay and Google Pay, plus split payment or deposit flows for large orders. Extra checks such as identity confirmation before dispatch can be added for orders above a level you set.
Large orders taken with fewer fraud worries.
Customers choose insured, signed for delivery, a courier slot within London or collection from the shop. Tracking updates appear in the app, and the handover requires a signature or photo identity check that staff record in the admin panel.
Valuable parcels tracked to the right hands.
Customers describe a custom ring or necklace, upload inspiration photos and choose metal and stone preferences. Your designers reply with sketches or renders in the app, and approvals and deposits are recorded against the commission.
Custom work agreed in writing, with every revision kept.
Registered pieces with their purchase details, care instructions, cleaning reminders and a simple way to request resizing or a prong check. Insurance valuation requests can be booked from the same screen, and the original receipt and grading report stay attached to the piece for whenever the owner needs them.
Owners keep coming back to you for the life of the piece.
Invitations to collection launches, trunk shows or an evening at your showroom, sent to chosen clients in the app with a simple reply to reserve a place. Guest lists, arrival times and dietary notes sit in the admin panel, and attendees can save pieces they saw on the night to their shortlist for later.
Previews that lead to follow up conversations, not just a busy evening.
A staff app showing each client's history, saved pieces, sizes, occasions and preferred contact method, so a sales consultant can follow up personally. Access is limited by role and every view of a client record is logged.
Personal service that does not depend on one person's memory.
Who this is for
London has more jewellery formats in a few square miles than most countries. Hatton Garden in Camden is the city's diamond and jewellery quarter, with workshops, dealers and engagement ring retailers side by side. Mayfair and Knightsbridge serve luxury buyers who expect discretion. Across the city, younger brands sell mainly online. Each of these needs a different first release, and below is where we would start for each one.
Your buyers shop around and come back. The app should make your stones easy to search with certificate details, keep their shortlist alive between visits and turn interest into a booked viewing. Because so much of Hatton Garden's trade happens by appointment, the booking flow and the staff view of upcoming viewings matter more than a large online catalogue. A clear map and arrival instructions help too, since many buyers have never been to the area and the shopfronts along the street can look alike.
Booked viewings usually matter more than online checkout here.
Luxury clients want privacy, a named contact and a sense that the brand remembers them. Here the staff client book, discreet notifications and private event invitations do more work than discounts or points. Visitors from overseas may need the app in more than one language and clear guidance on delivery abroad and import charges in their own country. Concierge style messaging, answered by a named consultant, keeps the relationship personal between visits to London.
You may run a studio in east or south London and sell to customers all over the UK. For jewellery shopping app development London studios like yours, the priority is speed, with good product photography, collection drops, easy returns within the cancellation rules and loyalty for repeat buyers. A small pop up or showroom can be added to the booking feature later.
Antique pieces each have their own history, maker and hallmark date letter. Your app should present one off items with detailed condition notes and close up photos, let collectors register interest in certain periods or makers and alert them when something matching arrives. Many London antique pieces carry the leopard's head of the London Assay Office, which collectors like to see described properly, together with the date letter that tells them the year of assay.
Alerts for new arrivals suit collectors well.
How we work together
A fixed scope first release suits most London jewellers, followed by a retainer for new collections, seasonal campaigns and small improvements. Larger houses with several showrooms sometimes keep a dedicated team for a longer programme. Codeeo's 80+ people are based in Dubai, Riyadh and Karachi, and London projects run remotely through shared project boards, written updates and video reviews at each milestone. You always know what has been built, what is next and what we need from your team.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Most London jewellery apps we plan are cross platform, so one codebase serves iOS and Android, with a secure web admin for staff. High resolution images and video are delivered through a content network so stones look sharp without slow loading on a busy Tube connection. The stack is chosen with your in house or future developers in mind.
01Mobile
02Data and cloud
03Marketing and tracking
Almost entirely; scope drives both cost and timing.
A catalogue with viewing bookings is a smaller project than certificate led diamond search, video consultations, a staff client book and integration with supplier stone feeds. The number of products, the quality of your existing data and the systems we need to connect all affect the work. We agree the first release in discovery so the plan reflects what will actually help you sell. Later releases can add features once you see how buyers use the first version, which is usually a better use of budget than building everything at once.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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