Services · Mobile app development · Jewellery apps
Codeeo delivers jewellery app development UK retailers can roll out across every branch and every region they sell to. We build iPhone and Android apps with accurate metal and hallmark details, branch stock and reservations, nationwide insured delivery, returns that follow UK cancellation rules and loyalty that works online and in store. The app is planned around the national rules that apply to anyone selling precious metal in Britain, so it scales from one shop to many without rework.
A national jeweller deals with buyers in very different places, from city centre flagships to market towns. The app gives them one consistent way to browse, reserve, pay and get help, while your teams see one customer record, whichever channel a sale came through.
200+ companies servedFrom a first store to an ADX listed developer
What the app can include
Jewellery mobile app development UK chains invest in has to cope with scale: thousands of products, several branches, staff on different rotas and customers who buy online, in store and by phone. It also has to respect rules that apply nationwide, from the Hallmarking Act to UK GDPR and the Consumer Contracts Regulations. The capabilities below are the ones national and regional jewellers most often need. Codeeo has delivered 200+ projects across the UAE and the US, holds a 4.7 rating from 23 Google reviews, and works remotely with UK clients, running discovery and reviews by video call.
Every product carries structured fields for metal, fineness, assay office mark, stone type and weight, with exempt items flagged. Because the data is structured, the same descriptions appear on the app, the website and in store screens, and gaps are easy to spot before a product goes live. Imported stock bearing a convention mark recognised in the UK can be recorded the same way.
Accurate, consistent product descriptions across every channel.
Customers see which branches hold a piece, reserve it for viewing and get a message when it is ready. Stock moves between branches show up in the app, and reservations expire automatically if nobody collects. Customers can pick a branch by postcode or by their saved favourite shop.
Online interest turned into visits to your nearest shop.
Signed for, insured delivery options for high value orders, with tracking inside the app. Delivery choices and cut off dates can differ by region, for example for addresses in the Scottish Highlands, islands or Northern Ireland where carriers set different terms. Customers can also choose to collect from a branch instead, which suits buyers who prefer not to leave a parcel on the doorstep.
Customers anywhere in the UK know when their piece will arrive.
For distance sales, the app explains the cancellation period, lets customers start a return and handles refunds through the original payment method. Personalised and made to order items are labelled clearly, since they are generally excluded from the usual right to cancel.
Fewer disputes and a returns process staff can follow.
Card payments with Strong Customer Authentication, Apple Pay and Google Pay, and pay by bank through Open Banking where your provider supports it. Deposits and split payments suit engagement rings and larger orders, with the balance taken when the piece is ready.
Fewer abandoned baskets at checkout.
Points, tiers and birthday rewards that work the same way online and at any till, with the customer's app as their card. Head office sets the rules; branches see each customer's status at the counter. Points can also be earned on repairs, cleaning and valuations, which keeps customers in touch between larger purchases.
Repeat customers recognised wherever they shop.
Separate opt ins for push, email and text messages in line with PECR, with preferences the customer can change at any time. Campaigns can target by region, branch or past purchases without ignoring consent.
Marketing you can send with confidence.
Screens built to WCAG 2.2 guidance, with good contrast, readable type, screen reader labels and controls that work with larger text settings. Accessibility helps meet your duties under the Equality Act and makes the app easier for every customer.
An app more of your customers can use without help.
Head office manages products, campaigns and loyalty rules; branch managers see reservations, collections and local stock; staff see only what their role needs. Reports show sales and app usage by region and branch.
Clear control from the centre and clear tasks in each shop.
Connections to your point of sale, stock and finance systems so prices, stock and orders stay in step. Where a legacy system cannot connect directly, we plan scheduled syncs or a middle layer that keeps data aligned. We also connect your CRM and email platform, so customer records, purchase history and consent stay the same in every system.
One source of truth for stock and prices.
Who this is for
The UK jewellery trade includes national chains, regional family groups, online brands and makers who sell directly. Manufacturing and assay are concentrated in a few places, including Birmingham, London, Sheffield and Edinburgh, which host the four assay offices, but customers buy everywhere. Here is how we would start for four common situations, each with a different first release and a different part of the business that has to change alongside the app.
Your priority is consistency. The app must handle a large catalogue, branch stock, reserve and collect, one loyalty scheme and campaigns that can be targeted by region. Integration with your EPOS and stock system is usually the largest part of the work, so we look at it first. We plan a phased rollout, starting with a group of branches, and widen it once staff are confident. Training material for branch staff is part of the plan, because the app only works if the people at the counter know how to handle reservations and app orders.
Integration work usually sets the pace.
You might have three or four shops in one county or across a region. Customers know your name and often your staff. The app should keep that personal feel with named contacts, appointments, repairs and servicing reminders, while giving you shared stock and a single customer record across the group. Repair and valuation tracking often matters more to a family business than a large online catalogue, because those services bring regulars back.
You sell mostly through your website and social media and ship across the UK. For jewellery shopping app development UK brands like yours rely on, the focus is fast browsing, collection launches, wishlists, push notifications, easy returns and quick checkout with wallets. If you later open a showroom, reserve and collect can be added. Shipping across Great Britain and Northern Ireland needs clear delivery rules from the start.
Push notifications and drops do the heavy lifting.
If you are growing from one city into others, the app can support each new location from day one: store finder, branch appointments, local stock and opening offers set by your team. Scottish branches may need terms reviewed by your solicitor under Scots law, and we keep legal text editable in the admin panel for that reason. Local marketing for each opening can be targeted to customers near the new branch, using only the consent they have given.
How we work together
Smaller jewellers usually choose a fixed scope first release and a retainer for updates. National groups often prefer a dedicated team that works through the rollout and stays with the product afterwards. Codeeo's team of 80+ is based in Dubai, Riyadh and Karachi. UK projects are delivered remotely, with a shared board, written status updates and video demonstrations at every milestone. The scope, the rollout waves and who approves each stage are agreed in writing first.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We generally build cross platform apps with a shared backend and a web admin for head office and branches. The final architecture depends on your EPOS, stock and ecommerce systems, the size of your catalogue and the team who will run the app once it is live. We design for peak periods, so the app keeps working when Christmas traffic arrives.
01Mobile
02Data and cloud
03Marketing and tracking
It depends on scope, integrations and the number of branches.
A single brand app with catalogue and checkout is quicker to deliver than a multi-branch app with reserve and collect, loyalty across tills and EPOS integration. The condition of your product data also matters, since hallmark and stone fields often need cleaning. We agree the first release and the rollout plan in discovery and write them down before design begins. For national groups, the pilot and branch waves are planned too, so you know when each region goes live.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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