Services · Ecommerce development · Jewellery online stores
Codeeo provides jewellery ecommerce website development Birmingham workshops and retailers use to sell what they make, set and repair. We build online stores where every piece carries its metal, fineness and hallmark details, where made to order rings take a deposit and show an honest lead time, and where 22 carat sets can be priced by weight. The store is shaped around how the Birmingham trade really runs: pieces finished at the bench, sent a few streets away for assay, then packed and posted or collected in person.
A Birmingham jeweller rarely sells only finished stock. Half the work is commissions, resizes and remodels, and a store that ignores that ends up as a shop window with a till bolted on. We plan the catalogue, the checkout and the admin around both kinds of sale from the first call.
200+ companies servedFrom a first store to an ADX listed developer
What the store includes
Most off the shelf themes assume a T shirt: a size, a colour, a price. A ring from a Quarter workshop has a metal, a fineness, a finger size, a stone with its own grade and sometimes a lead time because the band has not been cast yet. If the store cannot hold that, staff end up answering the same questions by email and phone. These are the parts we build for Birmingham jewellers, and on a typical project we decide their order together once we know whether finished stock or commissions bring in most of your revenue. Each feature is managed from one admin your counter staff can learn in an afternoon, so the person who photographs a new piece can also publish it, set its weight and decide whether it ships or waits for collection.
Each listing holds the metal, fineness, total weight, stone details and whether the piece is hallmarked or under the exemption weight. Shoppers see this in plain words near the price, and your team fills it in from structured fields rather than free text, so nothing gets missed when a new range goes live.
Buyers read the facts that a counter assistant would tell them.
One ring can be offered in yellow, white or rose gold, platinum or silver, across a full run of finger sizes, with different centre stones. We model these as proper variants with their own prices, weights and stock, so a size Q in platinum never shows as available when only the gold sample is in the window.
Fewer orders for combinations you cannot supply.
For pieces cast after the order, the product page states the expected making time and the checkout can take a deposit with the balance requested before dispatch. The order moves through stages such as casting, setting, assay and finishing, and the customer receives an email at each step without anyone in the workshop having to write it.
Commission customers stop ringing to ask where their ring is.
Jewellers selling 22 carat bridal and everyday gold in Handsworth and Sparkhill often quote by the gram plus a making charge. The store can hold a gold rate you update from the admin, recalculate affected prices and round them by your own rules, while fixed price items stay untouched.
Prices follow the metal without editing hundreds of listings.
Filters for ring size, metal colour, stone, carat, style and occasion, plus search that understands trade words like solitaire, eternity, half hoop and signet. Results load quickly on mobile, which is where most browsing of jewellery starts.
Shoppers find the right piece without scrolling past hundreds.
Card payments with 3D Secure so the bank can apply Strong Customer Authentication, plus Apple Pay, Google Pay and buy now, pay later if you choose to offer it. Higher value orders can be held for a quick manual review before the piece leaves the safe.
Genuine buyers check out quickly and risky orders get a second look.
Shipping rules by order value, with signed and insured services for anything above the threshold you set, and a collect from the workshop option that shows your opening arrangements and asks for photo ID on pick up. Labels and tracking numbers flow back into the order automatically.
Every parcel is covered and every collection is checked.
Standard stock gets the cancellation period and refund flow the law requires. Engraved, resized or made to measure pieces are flagged at product level so the returns page and the order confirmation explain the difference before the customer pays, not afterwards.
Clear terms and far fewer disputes over custom work.
When a piece sells over the counter it should disappear online within moments. We connect the store to your EPOS or stock system, or set up a simple shared inventory if you have none, so one item never sells twice.
One stock count for the window, the safe and the website.
Who this is for
Birmingham has one of the densest concentrations of jewellery businesses in Europe, and they are not all the same business. A setter on Warstone Lane, a family gold shop on Soho Road and a graduate brand that started at the School of Jewellery need different stores. Good jewellery online store development Birmingham shops can grow into starts by knowing which one you are. These are the four briefs we see most, and the parts each one usually needs first.
You make in house, sell to trade and want a bigger share of retail. The first release usually covers your core ranges with full metal and size variants, made to order deposits and stage updates, and collection from the workshop. Trade customers can sit behind a separate login with their own price list, so the public store and the wholesale side run from one product database instead of two spreadsheets.
Retail and trade from one set of product data.
Much of your trade is 22 carat bridal sets, bangles and chains, priced by weight and often bought by families for weddings. The store needs weight based pricing tied to a rate you control, set builders for necklace, earrings and tikka, and clear photography of every angle. Many customers still want to see a set before buying, so a reserve and view option sits beside the buy button.
Weight pricing and reservations matter more than discount codes.
You are one or two people selling small batches, perhaps after studying in the Quarter. A lean store on Shopify or WooCommerce with honest lead times, a simple ring sizer and a newsletter sign up that respects consent gets you trading without a large build. We set it up so you can add made to order options and trade accounts later without starting again.
Start small on a platform that will not trap you.
Your revenue comes from resizes, re tipping, stone replacement and turning old gold into new pieces. The online store sells standard services at fixed prices, takes photos and descriptions for anything that needs a quote, and gives each job a tracked status. Postal repairs get a printable form and insured return shipping built into the order.
Services sold online like products, with quotes where needed.
Working with us
Codeeo has no Birmingham office. Our team of 80+ works from Dubai, Riyadh and Karachi and runs discovery, design reviews and training with UK clients by video call. We have delivered 200+ projects across the UAE and the US and are rated 4.7 from 23 Google reviews. As a jewellery ecommerce development company Birmingham retailers can brief remotely, we usually agree a fixed scope for the first release, then continue on a monthly plan for new ranges, seasonal campaigns and integrations.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We build on Shopify, WooCommerce or a headless setup with a Next.js front end, depending on catalogue size, how much custom pricing you need and who will run the store day to day. You get a clear reason for the choice, not a default. Jewellery ecommerce website design Birmingham buyers trust also depends on image weight, so we compress photography without losing the sparkle of a stone.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Catalogue complexity, custom pricing and integrations matter far more than page count.
A store with a few hundred finished pieces on a standard platform is a different job from one with thousands of metal and size variants, weight based gold pricing, deposits and a live EPOS link. Product data clean up is often the hidden part: if your stock sheet lacks weights or fineness, someone has to add them. Trade accounts, custom ring builders and migration from an old site also add work. We price after seeing a sample of your data, so the quote reflects your catalogue rather than a template.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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