Services · Website development · Jewellery websites
Codeeo offers jewellery website development Birmingham makers, retailers and trade suppliers can rely on to win commissions, repair work and wholesale enquiries. We plan, design and build the site around what happens in your workshop: pieces shown with honest metal and hallmark details, a clear route to book a design consultation, trade account requests kept apart from retail customers, and pages that help people find you in the Jewellery Quarter rather than a chain in the Bullring.
This page is about your website as a shop window and enquiry engine. If you want to sell and take payment online, that is a separate ecommerce build we can plan alongside it. Discovery and design reviews run by video call; our team works remotely with clients in the UK.
200+ companies servedFrom a first store to an ADX listed developer
What the website can include
A Birmingham jeweller often wears three hats: maker, retailer and supplier to other shops. Most template sites only handle the second. Good jewellery website design Birmingham buyers respond to starts by separating those audiences, so a couple planning an engagement ring, a shop owner wanting wholesale prices and someone with a broken chain each land on the right page and leave the right details.
We also plan for the Quarter itself. Visitors often arrive by train or tram at Jewellery Quarter station and walk between several workshops, so your site should confirm opening arrangements, explain whether they need an appointment and show what you make on the premises. The features below are the ones we usually scope first; we drop any that do not fit how you work.
Product and portfolio pages that state the metal, fineness, stone type and whether a piece carries a UK hallmark, with fields your team fills in once and the site formats consistently. Pieces can be marked as made in house, in stock or available to order, so nobody drives across the city for something that sold last week.
Buyers trust the listing because the facts are always in the same place.
A short request form for commission work that asks for budget band, occasion, preferred metal and a few reference images, then offers suggested slots for a workshop visit or a video call. Requests land in one inbox or your CRM with the uploads attached.
Consultations start with a brief instead of a blank sheet.
A repair page where customers describe the fault, upload photos of the piece and choose drop off or posting. Your bench gets a reference number to write on the packet, and the customer gets a clear message about what happens next and when to expect a quote.
Fewer phone calls asking whether a ring has arrived.
A gated section for registered retailers with trade pricing notes, findings, casting services and minimum order terms. Applications are reviewed by your team before access is granted, so public visitors never see trade terms.
Wholesale enquiries come from verified businesses.
Editable pages for your makers, techniques such as hand setting, engraving or casting, and the history of the workshop. Content like this answers the question many Quarter visitors ask: was this actually made here?
Your craft becomes a reason to choose you over a high street chain.
Location pages, consistent business details, structured data for opening hours and address, and a Google Business Profile that matches the site. We target the searches people really type, including the Jewellery Quarter by name and the areas you serve beyond Birmingham city centre.
You show up when someone nearby searches for a jeweller.
A place for the online version of the Dealer's Notice, plain explanations of hallmarking and exemption weights, and clear wording on lab grown versus natural stones. We set it up so your team can update it without a developer.
The rules are visible and easy to keep current.
A content system with page blocks for new collections, events and seasonal edits, image handling that keeps photos sharp without slowing the site, and roles so a shop assistant can post news without touching the trade area.
Updates happen the same day, done by your own team.
Every form, call button and WhatsApp link tagged so you know which page produced the enquiry. Commission requests go to the designer, repairs to the bench and trade applications to the owner.
Each enquiry has an owner from the moment it arrives.
A visit page that explains how to reach your door from Jewellery Quarter station or Snow Hill, where to park, whether the showroom is open to walk in visitors or by appointment only, and what to bring for a valuation or repair. Opening arrangements live in one CMS field and update everywhere at once.
Visitors arrive at the right time with the right expectations.
Who this is for
The Jewellery Quarter alone holds manufacturers, setters, engravers, retailers and designers, and many businesses do several of those at once. Beyond the Quarter, Birmingham has family jewellers in the suburbs and South Asian bridal gold specialists with very different customers. A web development company that treats them all the same will build the wrong site. These are the four starting points we hear about most often.
You make on site and sell from a small showroom, but your current site reads like a catalogue from a distributor. We restructure it around the workshop: what you make, who makes it, how a commission works and how to book a visit. Trade work stays in its own section so retail buyers are not confused by minimum orders. We also add a simple journal so new pieces from the bench reach your mailing list and social channels without retyping.
Usually the biggest gain is in commission enquiries.
Your customers are shops across the country, not walk in buyers. The site needs a credible company profile, capability pages for casting, setting or finishing, a trade application process and downloadable line sheets. We keep public pages light and put the detail behind a login that your team approves. Each trade application lands with the company details your team needs to approve or decline it quickly.
Trade buyers judge you on clarity and response time.
Your clients often plan a wedding set months ahead and visit with relatives. The site should show complete sets, explain carat and how pricing follows the gold rate without quoting figures, and let families request an appointment for a group visit. Pages in the languages your customers use can be added where they help. Birmingham families often travel from Handsworth, Sparkbrook or further across the West Midlands, so directions and appointment times matter as much as the catalogue.
Group appointments need more detail than a standard booking form.
Many new makers come through the School of Jewellery and set up nearby. You need a focused site that tells your story, shows a portfolio and takes commission enquiries, built on a CMS you can manage alone. We scope it small and leave room to add a shop later. When you are ready to sell online, the same CMS and design can carry a shop without a rebuild.
Start lean, add selling when demand is proven.
How we work together
We do not have a Birmingham office. Our team works remotely with UK clients, and every stage from discovery to design review runs by video call with shared screens. Most jewellers start with a fixed scope project for the new site, then keep a monthly retainer for content updates, SEO work and small features such as a new trade section. Larger groups with several shops sometimes take a dedicated team for a longer programme. Whichever route you take, we agree the scope, the review points and who owns each task before work starts.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We pick the CMS and hosting to suit the size of your catalogue, the skills of the person who will update it and the systems it must talk to, such as your stock database, CRM or booking tool. Nothing is locked to a proprietary platform you cannot leave.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on page count, product volume and integrations.
A portfolio site for a single maker moves faster than a site with hundreds of pieces, a trade area and a CRM connection. The biggest variable is usually content: product photos, metal and stone details, and maker profiles. In discovery we agree who supplies what, then write the stages and review points into the scope, so you can see where time goes before design starts. If you are moving from an old site, redirect mapping adds a step, but it protects the search rankings you have built over the years.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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