Services · Website development · Jewellery websites

Jewellery websites that bring London buyers through your door prepared.

Q: Can our website show stones from suppliers as well as our own stock?

Yes, if the supplier provides a data feed. Many diamond houses show a wider range than they physically hold. We can import supplier data, map it to your own fields and label which stones are in your showroom and which can be called in for viewing. The listing then leads to a viewing request rather than checkout, which keeps this site focused on enquiries and lets your consultants confirm availability before the customer travels. Feeds are refreshed on a schedule, and stones that leave the supplier list are hidden automatically so nobody books a viewing for a stone that has gone.

Q: How should we describe lab grown diamonds on the site?

Clearly, consistently and on every page where the stone appears. We add a required origin field to product templates so lab grown, natural and treated stones cannot be published without a label. Titles, filters and education pages use the same wording. Consumer protection law prohibits misleading descriptions, and the Digital Markets, Competition and Consumers Act 2024 gives regulators stronger enforcement powers, so accuracy matters as much as style.

Q: Do we need a hallmarking page?

If you sell precious metal items, it is good practice and expected. Dealers must display the Dealer's Notice, and the assay offices publish a version for websites. We add it as a permanent page with a plain explanation of hallmarks. The London Assay Office at Goldsmiths' Hall runs a sub office on Greville Street in Hatton Garden, and many local makers like to mention which office marks their work. Your team can edit the page if the exemption weights or guidance change, without waiting for a developer.

Q: Should we hire a London agency or work with a remote team?

Judge the work and the process, not the postcode. A local agency can meet you in person, which some owners value. A remote team can work just as closely through video reviews and shared boards, and often brings experience from other markets. Ask any candidate who owns the code and hosting, how they handle redirects and accessibility, and how they would treat stone data. We put those answers in writing. We will also show you how reviews, sign off and support requests work before you commit.

Q: How do you handle cookies and customer data?

By the UK GDPR and PECR, with consent before tracking. Analytics and advertising tags load only after a visitor agrees through a banner with a genuine reject option, in line with ICO guidance. Enquiry forms ask only for what your team uses, and access to enquiry records is limited by role. We list each data flow so your privacy notice describes the site accurately. Uploaded photos and sketches have a retention period, and your team can delete a client's records when asked.

Q: Can a custom jewellery website development London project reuse our current content?

Usually, after an audit. We review your existing pages, photography and search data before deciding what moves across. Pages that rank or bring enquiries are kept and improved; thin or outdated pages are merged or retired with redirects. This protects visibility you have already earned while giving the new site a cleaner structure. Product photography is checked for resolution and consistency, and we flag any images that need reshooting before launch.

Q: What happens after launch?

A review, then improvements based on real enquiry data. We look at which pages produce viewing requests, where visitors drop off and which searches bring traffic. From that we agree changes such as new education content, better product photography or simpler forms. You can manage the site yourself, or keep us on a retainer for updates, SEO and new features. Reports are written in plain English, so you can see what changed and why without reading analytics dashboards yourself.

Codeeo provides jewellery website development London diamond houses, West End boutiques and independent designers use to turn research into booked appointments. Engagement ring buyers in this city compare a dozen shops online before they visit one. We build sites that answer their questions first: certificate details explained in plain English, natural and lab grown stones labelled clearly, private viewing requests that go straight to the right consultant, and pages that load fast even when every image is a close up of a diamond.

This is a website build focused on presence, content, search and enquiries. Online checkout is a separate project. We have no London office; our team works remotely with UK clients, and discovery, design reviews and training all run by video call.

Talk about your London site Web development and eCommerce

Built for: Hatton Garden diamond specialists, Mayfair and Knightsbridge boutiques, antique and vintage dealers, bridal gold jewellers and London designer brands.
Typical timeline: We agree the stages, review points and content deadlines in discovery and write them into the scope, so timing reflects your catalogue and integrations rather than a guess.
What you own: Your domain, hosting, CMS, design files, photography and every enquiry record, set up in accounts registered to your business.
Rated: 4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

What we build into the site

Features for buyers who research hard and spend carefully.

A London jewellery website competes with famous names a few streets away and with every online seller in the country. Visitors reach it from search, from social posts, from press coverage and from friends who sent a link. Most are not ready to buy on the first visit. They want to understand a stone, check that you are credible and decide whether a trip to Hatton Garden or Bond Street is worth it.

That shapes how we approach jewellery website design London clients sign off. The site should feel calm and expensive without hiding information, and every page should offer a sensible next step: request a viewing, ask about a stone, or join a list for a new collection. The capabilities below are a starting set that we trim or extend in discovery, depending on whether your London business sells mainly bridal, fine jewellery, antique pieces or design led collections.

Explain your project

Private viewing requests
A request flow for showroom or video appointments that asks about the occasion, rough budget band, ring size if known and stone preferences. Consultants receive a tidy brief, and the customer gets a confirmation explaining how to find you and what identification or deposit arrangements apply.
Appointments start with context, so consultants sell rather than interview.
Diamond and gemstone education
Guides to cut, colour, clarity and carat, how grading reports work and what a certificate does and does not prove, written in your voice and linked from every relevant piece. This content earns search visibility and saves consultants repeating the same explanation.
Buyers arrive informed and more confident about price conversations.
Natural and lab grown labelling
Product templates with a required field for stone origin, so lab grown, natural and treated stones are always described accurately. Misleading descriptions can breach consumer protection law, now under the Digital Markets, Competition and Consumers Act 2024, and careful labelling also protects your reputation.
Every listing describes the stone the same honest way.
Collections that load quickly
High resolution photography and short videos served in modern formats, sized for each screen and lazy loaded below the fold. We measure Core Web Vitals on mobile connections, because many buyers browse on the Tube or between meetings.
Rich imagery without slow pages.
Showroom and press pages
Pages for your showroom, your designers, press mentions and events, managed in the CMS. Visitors comparing several London jewellers look for signs of permanence, and an up to date press and events section gives them one.
Credibility is visible before anyone walks in.
Client enquiry routing to your CRM
Viewing requests, stone enquiries and commission briefs pushed into the CRM or client book your sales team already uses, tagged by source page and campaign. Follow ups no longer depend on someone forwarding an email.
No enquiry sits unanswered in a shared inbox.
Pages for overseas visitors
Optional content in the languages your international clients use, with clear notes on viewing by appointment, shipping arrangements you offer and the fact that tax free shopping for visitors ended in Great Britain in 2021. Honest answers here prevent awkward conversations at the counter.
Visitors from abroad know what to expect before they book.
Security conscious content
We plan what the site reveals. Stock levels, staff schedules and high value pieces held on site can be kept off public pages, forms are protected against spam and abuse, and admin logins use two factor authentication.
The site sells without handing useful details to the wrong people.
Editable lookbooks and campaigns
Flexible page blocks for seasonal edits, bridal campaigns and capsule launches that your marketing team can build without code, with preview links to share with partners before publishing.
New collections go live on your schedule.
Commission and redesign briefs
A brief builder for made to order rings and remodelling of inherited pieces, with uploads for sketches, inspiration images and photos of stones the client already owns. It asks about deadlines such as a proposal date or wedding, so your designers can say early whether the timing is realistic.
Commission work arrives with enough detail to quote on.

Who this is for

Four London jewellery businesses and what each site needs.

London's jewellery trade is spread across very different districts. Hatton Garden in Camden is dense with diamond dealers and engagement ring specialists. The West End, from Bond Street to Burlington Arcade, is home to boutiques and heritage names. Green Street and Southall serve South Asian bridal gold buyers, and designer makers work from studios all over the city. Each needs a different website, and a sensible jewellery web development company London businesses hire should be able to explain why.

A Hatton Garden engagement ring house

Buyers walk the street comparing prices and service, then go home and compare websites. Your site needs strong stone education, a clear explanation of how you source and certify diamonds, and a private viewing request that feels personal. We also plan content that ranks for the specific searches couples make before they visit, so your name is on their list before they leave home. Stone listings link to the education pages, so a couple can learn and shortlist in one sitting.

Engagement buyers decide which shops to visit online.

A West End or Knightsbridge boutique

Your customers expect a refined experience on screen as well as in store. The site carries editorial photography, collection stories and a concierge style enquiry route, while staying fast and accessible. Some clients will never visit; they will ask a question by email and buy after a video call, so those routes must be easy to find. We keep the enquiry form short, and route it straight to a named client adviser rather than a general mailbox.

Restraint in design, precision in information.

An antique and vintage dealer

Each piece is unique and may sell within days. You need a catalogue that is quick to update, fields for period, provenance notes and condition, and a way to mark pieces as reserved or sold without deleting them. Archived pieces still bring search traffic and show the depth of your stock. Collectors who missed a piece can register interest in similar items, giving you a list of warm buyers for new arrivals.

Sold pieces keep working as a portfolio.

A bridal gold jeweller in East or West London

Families plan bridal sets together, often with relatives abroad who want to see pieces before the wedding. The site should show full sets, explain carat and craftsmanship, offer group appointments and support video consultations so relatives can join from anywhere. Pages can be offered in the languages families use at home, where your team can answer enquiries in them.

Video consultations widen who can take part in the decision.

How a London jewellery website comes together.

01DiscoveryVideo sessions with your owners and sales team to understand who buys, how they find you, which questions they ask in the showroom and which systems hold your stock and client records. We also look at the competitors your buyers compare you with.
02Content planA sitemap and page brief for collections, education, showroom, press and enquiry routes, with an agreed plan for photography, stone data and copy ownership. Each page has a named owner on your side.
03Visual designDesign concepts that let the pieces lead, reviewed on screen at desktop and phone sizes until the layout, type and imagery feel right for your brand. Concepts are tested with real product photos, not stock images.
04BuildCMS, templates, forms, CRM connection, consent managed analytics and structured data, built in stages so you can review working pages early. Content entry starts while the final templates are finished.
05Quality and redirectsAccessibility testing to WCAG 2.2 AA, performance checks on mobile networks, security hardening and a redirect map from every old URL that still earns traffic. Every form is tested all the way through to the CRM record.
06Launch and growthGo live, staff training and a review of enquiry data after launch, followed by agreed improvements to content, search visibility and conversion. The first month of data usually shows where to focus next.

How we work together

Working with Codeeo from a distance.

Codeeo has delivered 200+ projects across the UAE and the US, with a team of 80+ across Dubai, Riyadh and Karachi, rated 4.7 from 23 Google reviews. For London clients we work remotely, with shared project boards, recorded walkthroughs and scheduled video reviews. You can take a fixed scope project for the new site, a monthly retainer for content, SEO and improvements after launch, or a dedicated team if the site is one part of a wider digital programme. In each case the scope, review points and ownership terms are written down before work starts, and you see working pages early rather than at the end.

Fixed scope

A defined build with a deadline

We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.

Written scope and acceptance criteria
Fixed price and delivery date
Weekly build on a URL you can open
30 days of fixes after launch

Get in touch

Dedicated team

A product that keeps evolving

Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.

Senior engineers, not a rotating bench
Your tools, your repo, your process
Monthly, cancel with 30 days notice
A lead who answers for the team

Get in touch

Retainer

Something live that needs looking after

A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.

Agreed response times
Monitoring and dependency updates
A monthly report of what changed and why
Priority access to the same team that built it

Get in touch

Technology

What we build this with.

The stack is chosen around your catalogue size, how often it changes and who edits it. A small designer might be best served by WordPress; a large stone inventory may suit a headless CMS with a Next.js front end. We explain the trade offs before you commit. Either way, the code and content stay yours.

01Web

React
Next.js
TypeScript
Node.js
Laravel
WordPress

02Commerce

Shopify Plus
WooCommerce
BigCommerce
Headless storefronts

03Data and cloud

PostgreSQL
MySQL
MongoDB
AWS
Azure
Docker

04Marketing and tracking

GA4
Google Tag Manager
Search Console
Meta Pixel
Looker Studio

What London jewellers ask us before a rebuild.

What drives the cost of jewellery website development in London?

Catalogue size, integrations and how much content needs creating.

A designer portfolio with a few dozen pieces is a smaller job than a diamond house with thousands of stones fed from a supplier list. Connecting to a CRM, stock system or booking tool adds work, as does multilingual content. Photography and copywriting are often the hidden cost. We price after discovery, once these drivers are clear, and show which items could move to a later phase. Ongoing costs, such as hosting, licences and retainer support, are set out separately so you can see the full picture.

Can our website show stones from suppliers as well as our own stock?

How should we describe lab grown diamonds on the site?

Do we need a hallmarking page?

Should we hire a London agency or work with a remote team?

How do you handle cookies and customer data?

Can a custom jewellery website development London project reuse our current content?

What happens after launch?

Services that usually go with this one.

Next.js developersFast front ends for image heavy catalogues.Digital marketing and SEOSearch and campaign work that fills the viewing diary.Core Web VitalsSpeed fixes for pages built around large photos.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews

Jewellery websites that bring London buyers through your door prepared.

Features for buyers who research hard and spend carefully.

Private viewing requests

Diamond and gemstone education

Natural and lab grown labelling

Collections that load quickly

Showroom and press pages

Client enquiry routing to your CRM

Pages for overseas visitors

Security conscious content

Editable lookbooks and campaigns

Commission and redesign briefs

Four London jewellery businesses and what each site needs.

A Hatton Garden engagement ring house

A West End or Knightsbridge boutique

An antique and vintage dealer

A bridal gold jeweller in East or West London

How a London jewellery website comes together.

Working with Codeeo from a distance.

Fixed scope

Dedicated team

Retainer

What we build this with.

What London jewellers ask us before a rebuild.

Services that usually go with this one.

Tell us what the business needs. We will tell you what to build first.