Services · Website development · Jewellery websites
Codeeo handles jewellery website development Manchester brands and shops need when most new customers first see them on Instagram or TikTok and then search for them by name. We design and build websites that pick up that interest: collection pages that match what people saw in a post, appointment and WhatsApp routes for bridal and engraving enquiries, a gold rate notice your staff can change in seconds, and directions that make a trip to Rusholme, the Northern Quarter or King Street easy to plan.
We focus here on the website as your shop front and enquiry channel; taking payment online is a separate ecommerce project. Codeeo has no Manchester office. We work remotely with UK clients, running discovery, design reviews and staff training by video call.
200+ companies servedFrom a first store to an ADX listed developer
What goes into the site
Manchester shoppers are quick to follow a brand and quick to leave a slow website. A post about a new bridal set or a limited run of rings can send hundreds of people to your site in an evening, nearly all of them on a phone. If the page they land on does not show the piece they saw, they give up. Good jewellery website design Manchester customers stay on is built backwards from that moment.
So we start with mobile layouts, fast image delivery and landing pages your team can create for each campaign. Then we add the routes that suit how your business actually sells: appointments for bridal sets, WhatsApp for quick questions about engraving or sizing, and visit details for people coming in by Metrolink or by car from across Greater Manchester. Here is what we usually scope.
Reusable page blocks your marketing person can use to build a page for each drop, event or social campaign, with the exact pieces featured in the post and a clear next step. No developer needed, and each page carries its own tracking so you can see which posts brought visitors.
Social interest lands on a page that matches it.
A single CMS field for the day's gold rate notice or a note explaining that pricing follows weight and carat, shown on every relevant page. Staff update it once each morning and it changes everywhere, so customers never quote yesterday's figure back at the counter.
Pricing conversations start from current, consistent information.
Galleries that show necklaces, earrings, bangles and tikkas together as a set, with carat, approximate weight band and craftsmanship notes. Families can save favourites and share a link with relatives before deciding when to visit.
Families shortlist together before they travel.
Click to chat and click to call buttons placed where questions arise, with prefilled messages that tell your staff which piece or page the customer was looking at. Each route is tracked, so you can see whether WhatsApp or the phone brings more appointments.
Quick questions get quick answers, with context.
A form for name necklaces, engraved bands and personalised gifts that captures the wording, font choice and deadline, with a preview of character limits. Personalised pieces have different cancellation rules under the Consumer Contracts Regulations, and the page explains that plainly.
Fewer mistakes in engraving and fewer disputes later.
Requests for bridal consultations, ring sizing or valuations, with the option to note group size so you can plan staff and seating for a family visit. Requests go to your calendar tool or inbox with all details attached.
Busy weekend slots are planned rather than improvised.
Your Google reviews and tagged customer photos shown on relevant pages, pulled through official integrations and moderated by your team. Buyers who discovered you on social media want to see real customers before they make the trip.
Trust is built before the first visit.
A page for each shop with opening arrangements, parking, nearest Metrolink stop and accessibility information, plus matching structured data. Branches in Stockport, Bolton or Altrincham get their own pages instead of a single address list.
Local searches lead to the right branch.
A cookie banner that gives a fair choice to accept or reject, with analytics and advertising pixels waiting for consent as PECR requires. Reporting shows which campaigns and pages lead to appointments, not just page views.
You measure what matters and stay within the rules.
Designs tested to WCAG 2.2 AA and Core Web Vitals checked on mid range phones over mobile data. Product photos are compressed carefully so gold still looks warm and stones still sparkle.
Every visitor can use the site, quickly.
Who this is for
Manchester's jewellery trade is not concentrated in one quarter the way Birmingham's is. It runs from the South Asian gold jewellers along Wilmslow Road in Rusholme to independent makers in the Northern Quarter, established retailers around King Street and St Ann's Square, and family firms in the surrounding towns. A jewellery web development company Manchester owners trust should treat each of these as a separate brief.
Your customers plan wedding sets with their families and often visit on busy weekends. The site should present full sets, explain carat and the gold rate without quoting figures, support group appointments and offer content in the community languages your staff speak. Directions and parking matter, because many families travel from across the North West to shop on the road. Your Rusholme shop then gets enquiries from families who already know which sets they want to see.
The website prepares families for a long, important visit.
You make small batches and commissions, sell at markets and pop ups and grow through social media. You need a site that tells your story, shows your process, collects commission enquiries and lists upcoming market dates. Hallmarking matters too: with no assay office in Manchester, makers send work to one of the four UK offices, and buyers like to see whose sponsor's mark is on a piece. Commission enquiries arrive with ring size, metal preference and a rough deadline, so you can reply with a sensible first answer.
Your process is part of the product.
Most of your sales may happen on another platform, but customers still search your name to check you are real. The site gives the brand a home with campaign pages, care guides, sizing help, press and a stockist list. It also gives you a mailing list you own, so you are not dependent on one social network. Pop up and stockist pages tell followers where to see pieces in person around Manchester.
A site you own protects you from platform changes.
Customers want to know which branch has what, who repairs watches and which shop offers valuations. We build branch pages, a shared catalogue with branch notes and a single enquiry system that routes each request to the right shop. Staff at each branch can update their own opening arrangements and news without affecting the others. Customers who search for a repair or valuation see the nearest branch first.
One site, several shops, no confusion.
How we work together
Our team of 80+ works across Dubai, Riyadh and Karachi and has delivered 200+ projects across the UAE and the US; we are rated 4.7 from 23 Google reviews. Manchester clients work with us remotely through scheduled video calls, shared boards and recorded walkthroughs. Most start with a fixed scope project, then move to a monthly retainer for campaign pages, SEO and small improvements. Brands with a bigger programme can have a dedicated team. Whichever model you choose, ownership terms and review points are agreed in writing first.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
For many Manchester jewellers, a well built WordPress site is the right fit because staff already know it. Brands with heavy campaign traffic may need a faster headless setup. We recommend after discovery, based on who will edit the site and what it must connect to.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Yes, because the buying process is different.
Bridal gold customers buy sets rather than single pieces, decide as a family and often visit more than once. The site needs set galleries, group appointment requests, gold rate notes your staff control and content in the languages your customers prefer. A fashion jewellery brand needs almost none of that, so we scope each site from how your customers actually buy. It also changes the tone of the copy, which for bridal shoppers should reassure rather than rush, and the photography, which has to show detail on heavy pieces under honest light.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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