Services · Mobile app development · Customer loyalty apps
Codeeo provides loyalty app development in Birmingham for restaurant groups, takeaways, jewellers, salons, market traders and retailers. We build a member app your customers keep, a simple tool for staff at the counter and a dashboard for owners, all tied into the systems you already run. The aim is direct, repeat custom: people who order from you rather than through a delivery platform, and who return to your shop instead of the next one along the street.
We are not based in Birmingham. Codeeo's 80+ staff work from Dubai, Riyadh and Karachi, and Birmingham projects run remotely, with workshops, reviews and demos by video call. Codeeo is rated 4.7 from 23 Google reviews. Discovery always comes before any estimate, so you know what you are paying for.
200+ companies servedFrom a first store to an ADX listed developer
Inside the app
Birmingham's trade is spread across very different places. Shoppers move between the Bullring, Grand Central and the Mailbox. The Jewellery Quarter mixes workshops and showrooms with bars and cafés. Digbeth has its food halls and late venues, Ladypool Road and Stoney Lane carry the Balti Triangle restaurants, and the markets near the Bull Ring still run on cash habits and personal relationships.
Each of those needs something slightly different from a loyalty app. A takeaway wants more direct orders, a jeweller wants clients back for cleaning and repairs, and a stallholder wants something simpler than a till integration. We build the features that match your trade, in an order that delivers value early, and keep the rest for later releases.
Members order collection or delivery from your own app and earn points they cannot get through a delivery platform. Menus, opening hours and delivery zones are managed per branch, so a group with sites in Sparkbrook, Erdington and Solihull runs one app with local settings.
More orders come to you directly, with the customer relationship intact.
For jewellers and watch retailers, the app records what a client bought and prompts them when cleaning, resizing, battery changes or insurance valuations are due. Booking that appointment can earn a reward or a priority slot. Reminders stop automatically once the client books or tells you they no longer own the piece.
High-value clients return between purchases, not only for the next one.
Birmingham's customer base speaks many languages, and some customers are far more comfortable in Urdu, Punjabi, Bengali or Polish than in English. The app can switch language per user, including right to left layouts for Urdu, with offers written properly rather than machine translated. Staff screens can stay in English.
Customers read offers in the language they think in.
For market stalls and small shops without a modern till, staff credit members by scanning a code with any smartphone. No extra hardware, no integration project, and it works even when trade is mostly cash. If the signal drops, scans are stored on the phone and sync once the connection returns.
Small traders run a real loyalty scheme with the phone in their pocket.
Plan rewards around Ramadan and Eid, Diwali, Christmas, Vaisakhi and the summer, with offers scheduled in advance and limited by date, branch or product. Campaign reports show which seasons actually brought members back. Dates for moveable festivals are confirmed each year by your team, since they shift with the calendar.
Seasonal peaks repeat each year with less manual effort.
Birmingham has several business improvement districts, including Colmore, Southside, Westside and the Jewellery Quarter. A district app can let members earn at many independent businesses, with each one setting its own reward and the district running shared promotions. Each BID's own board decides whether a shared app suits its members.
Footfall shared across an area instead of competed for.
Visitors arriving for exhibitions at the NEC, concerts or matches can join through a wallet pass in under a minute and spend a welcome reward during their stay. If they come back, their history is waiting. Hotels and venues near the city centre can display the join code at reception.
One-off visitors get a reason to return.
Owners decide who can issue manual points, approve refunds or change rewards, and every action is logged by staff member and branch. Family businesses with relatives across several sites get clear, separate access. Former staff lose access the moment their account is closed, without changing anyone else's login.
Fewer disputes and an honest record of every reward.
Members can buy digital gift cards inside the app, send them to relatives and link family members to one household balance if you choose. For restaurants that host big family meals and celebrations, pooling points across a household often feels fairer than splitting them by who paid. Gift card balances are tracked separately from points for your accounts.
Gifting and shared meals feed the programme instead of bypassing it.
Repeat orders, average spend, redemptions and lapsed members by branch, in a dashboard that works on a phone as well as a laptop, because many owners check numbers between services rather than at a desk. Weekly summaries can also arrive by email for owners who prefer not to log in.
The figures that matter, wherever the owner is.
Who this is for
We meet two kinds of Birmingham owner. One already pays a platform for loyalty and wants their customers and data back. The other has never had a scheme and wants to start without a large project. Both can work. What matters is how often your customers buy, what your systems can share and whether you will run the programme after launch. These are the situations we see most often across the city, from Edgbaston to Erdington. If yours is different, tell us; the reward model adapts more easily than you might expect.
Delivery platforms bring orders but keep the customer. A branded ordering app with rewards gives regulars a reason to order direct, and gives you their contact details and history. We integrate with your kitchen and till where possible, set delivery zones per branch and design the first release around reordering favourites quickly, which is what regular takeaway customers do most. Promotions can favour quieter weeknights, so the app fills gaps rather than adding pressure to an already busy Saturday. It is usually the first thing to build.
Promote the app on every bag and receipt from day one.
A jewellery client may buy rarely but spend a lot, and the relationship matters more than points. The app becomes a private client record: purchases, ring sizes, anniversaries and aftercare. Members are invited back for cleaning and servicing, and to preview new pieces. Wedding and engagement clients can be remembered at anniversaries, with consent. We plan privacy carefully, as purchase records can reveal a lot about a person and their household. Gift purchases can be hidden from a shared account, so a surprise stays a surprise.
Aftercare reminders often bring more visits than discounts.
Traders in the Bull Ring markets or on a local high street need something that costs little effort to run. We build a light scheme, often a stamp card or a points balance credited by phone, possibly shared with neighbouring traders. The focus is on simple rules, multilingual sign up and a few well-timed messages, not a feature list. Sign up can happen at the stall by scanning a printed code, so nobody has to search an app store while others wait.
A shared scheme spreads both the cost and the benefit.
Your income depends on clients rebooking. The app rewards regular appointments and referrals, reminds clients when they are due and lets them book the stylist or therapist they prefer. Where your booking software allows it, attended appointments count automatically, so staff do not have to remember to add points at the end of a long day. Rewards can favour off-peak slots, which helps fill a quiet Tuesday morning. Clients can also leave a note about allergies or preferences, visible only to the staff who need it.
Reward the rebooking, not just the visit.
Ways to engage
The loyalty app developers Birmingham clients work with at Codeeo are based in Dubai, Riyadh and Karachi. Nobody will visit your restaurant or shop; instead, discovery and reviews run by video call, with screen shares of prototypes and recorded walk-throughs. Most clients choose a fixed scope first version and then a monthly retainer for updates and campaigns. Larger groups sometimes take a dedicated team that works on the app every month. Whichever model you pick, you get a named lead who answers your questions and keeps the written plan up to date.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We build with mainstream tools so you are never tied to us. Cross platform frameworks suit most loyalty apps; native code is used where a feature needs it. Hosting sits in a UK or EU region unless you prefer another. We document the setup so another developer could take it over without guesswork.
01Mobile
02Data and cloud
03Marketing and tracking
A great deal, because integrations are usually the biggest part of the work.
If your till, kitchen display or booking system has an open API, points and orders flow automatically and the build is straightforward. If it does not, we may add a scan step for staff, use an integration partner or suggest moving that part of your setup. We review everything in discovery so the scope and estimate reflect your real systems, not an ideal one. If a system change would save money over the life of the app, we explain why and leave the decision with you.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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