Services · Ecommerce development · Food ordering portals
Codeeo provides online food ordering website development in London for businesses that host many food sellers and want one place for customers to order and pay. Think of a delivery kitchen site with a dozen tenant brands, a workplace estate with cafés spread over several buildings, an arena concourse or a weekend market. Customers order from several sellers in one basket, your platform keeps its commission and each kitchen is paid automatically. London's thirty two boroughs, round the clock demand and the sheer number of competing apps decide how the portal must work.
The focus here is the commercial engine: seller accounts, listings, payment, payouts and disputes. It is a website customers open in any browser, not a phone app, and it sits alongside any delivery apps your sellers already use. We work with London clients remotely, by video call.
200+ companies servedFrom a first store to an ADX listed developer
What the portal can include
London customers are used to polished ordering, so a shared portal has to feel as quick as the big delivery apps while giving you control those apps never will. Most operators we speak to have the same three goals: keep the customer relationship, collect a fair commission without manual spreadsheets, and stop sellers drifting off to channels where your site earns nothing. The capabilities below are grouped around those goals. Seller tools come first because a portal with thin or stale menus never recovers. Payment and payout logic follows, then the pieces that matter at London volume: borough licensing, late trading, estate collection points and accessible ordering. We pick the set that fits your model and leave the rest for later releases rather than building everything at once. Every capability is configurable from the admin, so your operations team can change commission, opening hours or collection points without waiting on a developer.
Each seller, whether a kitchen tenant, a café or a market stall, gets its own account with menus, opening times, preparation times and staff logins. You approve new sellers, set their commission and can run several brands from one physical kitchen without mixing their orders or reports. Ingredients shared across tenant brands can be marked sold out once and disappear from every menu that uses them.
Many brands managed without many spreadsheets.
Alcohol is licensed by each London borough under the Licensing Act 2003, and hours differ between sites. The portal stores each seller's licence and permitted hours, hides drinks outside them and adds an age confirmation at checkout, with ID checks at handover when riders deliver.
Drinks only sell where and when a licence allows.
On a workplace estate or campus, customers choose a reception desk, locker bank or kiosk instead of a street address. Orders are batched by building and time, so one runner can serve a whole tower at lunchtime.
Lunch reaches desks without a fleet of riders.
Some sites serve breakfast to commuters, others trade into the small hours. Each seller sets its own windows, and the portal shows only what can actually be ordered now or scheduled for later today.
No orders accepted for kitchens that are closed.
A marketplace product from a regulated payment provider takes one payment, splits it between sellers and keeps your fee. Cards, Apple Pay and Google Pay pass Strong Customer Authentication, and pay by bank through Open Banking can be added for larger orders. Statements per seller show gross sales, commission, refunds and VAT on your fee.
Each seller sees its money arrive on schedule.
Where a portal arranges its own delivery, each order carries the handover point, a rider pickup code and the window promised to the customer. Vehicle records can note compliance with the London-wide Ultra Low Emission Zone, and couriers from a third party can be dispatched through their API instead of your own riders.
Clear handovers, fewer arguments at the kitchen door.
England requires calorie information on online menus for larger food businesses, and every seller must give allergen information. Dish fields hold calories, the fourteen regulated allergens and dietary tags, with a prompt to reconfirm when recipes change. Delivery and service charges are labelled in plain words, never hidden in a final step.
Information requirements met dish by dish.
Fees appear up front under the drip pricing rules now in force. If you sell a recurring delivery pass, it is built so renewal terms, reminders and cancellation can be adjusted when the DMCC Act's subscription rules arrive, which are expected in 2027.
Prices and passes that stay on the right side of the rules.
Screens are built to WCAG 2.2, with keyboard navigation, readable contrast and clear error messages. That helps disabled customers order independently and supports your duties under the Equality Act. Search and filters also work with screen readers and zoomed text.
More Londoners can order without help.
Missing items, late orders and wrong dishes are reported through a structured form. Your team allocates the cost between platform and seller, the provider refunds, and repeated issues lower a seller's ranking automatically.
Quality problems are handled fairly and fixed at the source.
Who this is for
A shared ordering website makes sense when you already bring sellers together physically and want a digital front door that you control. London has more of these sites than anywhere else in the UK, from converted railway arches to office campuses. The four situations below are the ones we see most, and each changes the order in which features are built. Some London operators fit two at once, and the admin is planned to handle that.
Your building houses many kitchens, often trading under several brand names each. You want customers to order across brands in one basket, collected by one rider, while every tenant keeps clean figures for its own business. Tenant onboarding, preparation timing so dishes from different kitchens are ready together, and commission rules per tenant come first. Reports per tenant let you settle rent or revenue share arrangements without manual reconciliation.
One rider, one bag, several kitchens.
Estates such as those around King's Cross or Canary Wharf, and large employer campuses, host many cafés and restaurants. An estate ordering site lets workers pre-order for collection, book team lunches and charge to a company account. Single sign-on for employers and building-based collection usually lead the scope. Employers can set allowances or subsidies so staff see their own price at checkout.
Pre-ordering before an event or at the interval cuts queues on the concourse. The portal opens and closes with each event, limits orders per collection point and handles the licensed bar alongside food outlets run by different operators. Accessible ordering matters here too, because concourse queues are hardest for disabled visitors.
Weekend and covered markets can sell ahead for collection, let regulars reorder from favourite traders and take orders on quiet weekdays. Simple onboarding for traders who are not technical, and payouts after each market day, matter most. Customers in surrounding London neighbourhoods can also order for local delivery on market days if traders want it.
Traders without tech staff can still sell online.
How we work with you
We have no London office. Codeeo's team of 80+ works from Dubai, Riyadh and Karachi and has delivered 200+ projects across the UAE and the US, with a 4.7 rating from 23 Google reviews. For London clients, every workshop, design review and demo runs by video call, and decisions are captured in a shared scope document. You see working software on a staging link after each release and can invite sellers to try it before it goes live. After launch we stay on to support new sellers, add features in planned releases and watch payment and checkout errors so problems are fixed before customers notice them.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Typical builds use React or Next.js on the front, a Laravel or Node back end and a marketplace payment product. Hosting is in your own cloud account in a UK region, and we pick tools your future team can maintain. Monitoring and backups are set up before launch.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Seller accounts, a shared checkout, split payouts and an admin portal.
Most projects start with seller onboarding, menus, a basket that spans several sellers, payment and payouts, then add collection points, delivery and reporting. The order changes with your model: an estate needs company accounts early, a venue needs event timing and a kitchen site needs preparation syncing. We agree the first release in discovery so you launch with what earns money soonest. Delivery can follow once collection works smoothly, which keeps the first release smaller and quicker to test with sellers.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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