Services · Ecommerce development · Payroll subscription sites

Subscription sites that turn London payroll software into recurring revenue.

Codeeo handles payroll subscription website development London software firms and payroll bureaux can sell from. We build the pricing pages, sign-up flow, recurring billing, VAT invoices and customer account area that let an employer pick a plan, pay by card or Direct Debit and change headcount without emailing your sales team. For a London product competing for buyers in Shoreditch start-ups, King's Cross scale-ups and City professional firms, the website becomes the place where revenue is collected, not just where demos are requested.

This page is about the selling and billing side: the public site, the checkout and the subscriber account. The payroll engine is a separate product, and we connect the two so a plan change made on the website updates the product without anyone rekeying it.

Built for
Payroll software companies, payroll bureaux and HR platforms in London selling plans to UK employers.
Typical timeline
Plan structure, billing rules and scope are agreed in discovery by video call, and dates are written down before design starts.
What you own
The website code, your billing provider account, subscriber and invoice data, and the content system, all held in your own name.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What the platform includes

Everything a London payroll buyer touches between pricing and renewal.

Payroll is bought differently from most software. The person signing up is often a finance director or office manager who wants three answers fast: what it costs for their headcount, whether the product files Real Time Information to HMRC, and what happens to the bill when they hire ten people in March. London adds pressure of its own. Buyers compare several providers in one afternoon, procurement teams at larger firms send security questionnaires before anyone signs, and agencies and hospitality groups add and remove staff every week. The capabilities below are the parts we build so a visitor can price, buy, pay for and manage a payroll subscription unaided, while your team keeps control of contracts, credits and exceptions. Which ones go into the first release depends on whether you sell self-serve, through a sales team, or both.

Explain your project
  • Headcount pricing and a live calculator

    Plans priced per employee, per pay run or per company, with a calculator that shows the monthly total for the visitor's headcount, VAT and any onboarding charge. Where you sell to households employing a nanny or carer, the drip pricing rules now in force require every mandatory charge to be shown up front, and we apply that standard to every plan.

    Buyers see their real cost before speaking to anyone.

  • Sign-up with Companies House checks

    Sign-up asks for the employer name, company number, PAYE reference and accounts office reference, then looks the company number up against Companies House data so typing errors are caught before onboarding. The form keeps the questions an office manager can answer without hunting through old letters from HMRC.

    Cleaner accounts reach your onboarding team.

  • Card and Direct Debit checkout

    Card payments run with Strong Customer Authentication, so the bank's own approval step appears inside checkout rather than breaking it. Direct Debit mandates follow Bacs scheme wording and the Direct Debit Guarantee, which many London finance teams prefer for supplier billing. Larger accounts can pay by invoice and bank transfer.

    Every type of customer has a payment route that suits them.

  • Proration when headcount moves

    When an employer adds staff mid-month, the billing system calculates the difference for the remaining days and either charges it now or adds it to the next invoice, following the rule you choose. Leavers reduce the count at the next cycle, so a busy hiring season never produces a surprise bill.

    Bills track the real payroll without manual adjustments.

  • Dunning that respects payday

    Failed payments trigger retries, reminder emails and a request to update the card. We design the rules so a customer's pay run is never blocked mid-process: access is restricted only after a grace period you set, and your team sees which accounts are at risk before payday arrives.

    Revenue is recovered without leaving employees unpaid.

  • VAT invoices and accounting export

    Each invoice carries the details a UK VAT invoice needs, plus the customer's VAT number and purchase order reference where given. Invoices and payments export to your accounting system so your returns under Making Tax Digital come from the same records your customers see.

    Finance closes the month from one set of figures.

  • Subscriber account area

    Customers change plan, add a second company, download invoices, update payment details and cancel from one account page. Every change is logged with who made it and when, which matters when an accountant and a client both hold logins to the same subscription.

    Routine account requests stop landing in your support inbox.

  • Quotes and order forms for larger firms

    For employers above your self-serve limit, sales staff build a quote from the same price book, send an order form for electronic signature and convert it into a live subscription on acceptance. Custom terms stay visible on the account so renewals do not reset them by mistake.

    Enterprise deals and self-serve sign-ups share one billing record.

  • Search pages built for payroll buyers

    Good payroll SaaS website development in London means pages that answer the searches buyers actually make: payroll for agencies, for restaurants, for charities, for companies with several PAYE schemes. Each page links to the plan that suits that employer, carries structured data for the product and pricing, and loads fast on a phone, because many London buyers first compare providers on the way to a meeting.

    Organic visitors land on a page that already matches their kind of business.

  • Trust page and provisioning link

    A security page covers UK GDPR, your data processing agreement, sub-processors and where data is hosted, answering procurement questions before they are asked. Behind it, billing events call your payroll product to create the tenant, set the employee limit and suspend or restore access.

    Buying and switching on the product happen in one flow.

Who this is for

Four London businesses that sell payroll by subscription.

The common thread is a payroll product or service that already works, sold through a website that does not yet take money properly. Some teams we speak with have a working engine and a contact form; others bill customers by hand from a spreadsheet each month and chase failed payments by phone. A few have tried a plug-in subscription tool and found it could not handle headcount pricing or several companies under one login. The starting point changes what we build first, so here are the four situations we see most often among London payroll businesses.

01

A payroll start-up around Old Street moving past demo-only sales

Early teams in Shoreditch often sell every account through a call, which caps growth at the founders' calendar. We build public pricing for smaller employers, a guided sign-up and automatic provisioning, while keeping a booked demo route for larger prospects. Your team spends time on the deals that need a conversation, and micro employers can start the same day they find you.

Self-serve for small accounts, sales for large ones.

02

A City payroll bureau turning managed payroll into monthly plans

Bureaux have traditionally quoted each client separately and invoiced by hand. We turn the service into clear tiers, with add-ons for pension administration or extra pay frequencies, billed by Direct Debit. Existing clients move across on their current terms, and new clients across London can sign up without a proposal document being drafted for each one.

03

An HR platform in King's Cross adding payroll as a paid module

When payroll is an add-on to an existing HR subscription, billing gets more complicated: two products, different pricing units and a single invoice the customer expects to understand. We design the add-on purchase inside your current account area, with proration from the day it is switched on and line items that read clearly.

04

An established provider whose billing has outgrown spreadsheets

Many London payroll firms still reconcile headcount, invoices and failed payments by hand each month. We map the current rules, move subscribers onto a proper billing system with their history intact and rebuild the website around it, so the monthly billing run becomes a report to review rather than a day of manual work.

Migration is planned customer by customer, not in one switch.

Six steps from first call to a subscription site that bills correctly.

  1. 01Discovery by video callWe map your plans, pricing units, payment methods, contract terms and the payroll product's account model, and agree which customer segments sell self-serve and which go through sales.
  2. 02Pricing and billing rulesProration, upgrades, downgrades, credits, failed payment handling and VAT treatment are written down as rules before design, because each one changes screens and emails later.
  3. 03Design of the buying pathPricing page, calculator, sign-up, checkout and account area are designed together and tested with people who resemble your buyers, such as office managers and practice accountants.
  4. 04Build and billing integrationThe site, billing provider, payroll product, CRM and accounting system are connected through their APIs, with webhooks handled so a missed event never leaves an account in the wrong state.
  5. 05Testing every money pathWe test card authentication, Direct Debit mandates, proration edge cases, failed payments, refunds and invoice wording against the agreed rules before any real customer is charged.
  6. 06Launch and subscriber migrationExisting customers move in planned groups with their dates and terms preserved, redirects protect search rankings, and we watch the first billing cycles closely with your finance team.

Technology

What we build this with.

The stack is chosen to suit your payroll product and finance team: a fast front end for the public site, a mainstream billing provider for subscriptions and invoices, and documented integrations your developers can maintain after handover.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions London payroll businesses ask about selling online.

It depends on how many plans, payment methods and integrations the first release needs.

A self-serve site with a few plans and card payments moves faster than one that also needs Direct Debit, enterprise quotes, migration of existing subscribers and a link into your payroll product. We agree the scope in discovery, split it into releases if that gets you selling sooner, and put the dates in writing before design starts. The largest variable is usually how ready your product's account API is. Payroll subscription platform development in London that also replaces an older billing tool takes longer again, because existing subscribers must move without a missed or doubled charge.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews