Services · Website development · Perfume websites
Codeeo delivers perfume website development Birmingham fragrance businesses can rely on for search visibility, trade enquiries and footfall. We build websites for attar and oud sellers on Soho Road, Ladypool Road and Alum Rock Road, city centre shops near the Bullring and the Mailbox, Midlands fragrance wholesalers and makers working from Digbeth or the Jewellery Quarter. Each site explains your scents clearly, shows people where to find you and gathers enquiries from shoppers, stockists and event organisers into one place your team can manage.
Here we cover the website: pages, content, local search and enquiries. Selling bottles online is a separate build we can connect later, so the brand site can start working for you now without waiting for a full online shop.
200+ companies servedFrom a first store to an ADX listed developer
What we build
Birmingham's perfume trade is unusually mixed. A family business on Soho Road might sell attar by the tola to regulars, supply smaller shops across the Midlands and see queues before Eid. A city centre retailer competes with the big stores at the Bullring. A maker in Digbeth sells through markets and workshops. All of them need people searching nearby to find them, and many need to speak to customers in more than one language. The features below are the ones we plan most often for Birmingham, and the order changes with your business: wholesale first for a distributor, language and local search first for a high street shop. Every page is edited in a CMS your staff can use, and consent, accessibility and speed are handled as part of the build.
Language versions for the communities that shop with you, with right to left layouts for Urdu and Arabic, translated page titles and hreflang tags. Staff can switch a fragrance description between languages in the CMS without a developer.
Customers read about each oil in the language they use at home.
A page for each shop, whether on Soho Road, Coventry Road or in Solihull, with parking and bus notes, a map, seasonal opening changes your team posts, and structured data that helps Google show the right branch for a nearby search.
Local searches for attar or perfume near a Birmingham area name lead to your door.
A trade section for shops and salons across the Midlands, with an application form, approval by your team and a password protected area for price lists, minimum orders and new arrivals. Applications land in your CRM tagged by town.
Trade buyers apply online instead of phoning the shop counter.
Clear pages on oils, bakhoor, oud grades and alcohol free blends, explaining how each is worn and how it differs from a spray perfume. Content like this answers the questions people type into search and gives your staff something to share with customers who ask the same questions every week. Each guide links to the matching fragrances and to the nearest branch.
Your knowledge brings in searches that generic stores never answer.
Landing pages for Eid, Diwali, Vaisakhi, Christmas and wedding season that your team can switch on and off, featuring gift sets and in store events. The URLs stay the same each year, so search value builds rather than resetting.
Seasonal interest finds a page ready for it every year.
A request form for wedding favours, mehndi gifts and corporate hampers that asks for numbers, dates and budget range in words, then routes the brief to the person who quotes. Customers get an automatic acknowledgement from your own address.
Large gifting orders start with a complete brief.
A simple events page listing trade shows, pop ups and launch days, with a short form for buyers who want a meeting at your stand. After the event it becomes a record of where your brand has appeared.
Trade show contacts are captured before they go cold.
Click to call and WhatsApp buttons on every shop page, tracked in analytics so you know which branch and which page started the conversation. Messages go to the branch phone rather than one overloaded number.
Customers reach the right shop the way they already prefer.
If other Midlands shops carry your own label, a searchable stockist map shows where each fragrance can be bought, from Edgbaston to Dudley. Your team adds or removes stockists in the CMS, and each listing can link to the shop's own page or phone number.
Shoppers who like your scent find a nearby place to buy it.
Many visitors browse on mid range Android phones and mobile data. We compress photography, limit scripts and test Core Web Vitals on real devices, and check pages against WCAG 2.2 AA so text size, contrast and forms work for everyone.
Pages load quickly and read clearly for the whole customer base.
Who this is for
No two perfume businesses in Birmingham need the same website. A wholesaler on the edge of the city centre cares about trade applications and price lists. A family attar shop cares about language, local search and the run up to Eid. A premium independent in Sutton Coldfield wants a quieter brand site, and a young maker wants workshop bookings. These four profiles show how we adjust the plan.
Your customers know you by word of mouth, and your best sellers may not have names a search engine recognises. We give each oil a page in the languages your customers use, add the shop to local search properly and create festival pages that fill before Eid. The website then supports the relationships you already have rather than trying to replace them. Older customers who prefer to phone still can, and younger family members can see the full range before they visit.
Most growth here comes from local search and repeat visitors.
Shops in Wolverhampton, Walsall, Coventry and Leicester need your latest lines and trade terms without ringing every week. A trade portal with approval, price lists by customer group and a reorder enquiry form takes the routine calls off your sales team and gives you a clear record of who is buying what. New trade applicants can be checked against Companies House details before your team approves them, and VAT inclusive or exclusive pricing is shown according to the customer group.
Boutiques in Solihull, Harborne or Sutton Coldfield sell on service and atmosphere. The site needs fine photography, careful scent descriptions and an easy route to book a fragrance consultation request. We keep it restrained and fast, with local pages that win searches from customers who would otherwise drive to the city centre. Consultation requests go straight to the shop manager with the customer's preferences attached.
If you blend your own perfumes, sell at markets and teach the occasional workshop, the website has to tell your story, list where your work is stocked and gather workshop and commission requests. We set it up so you can update everything yourself between batches. A short journal for new blends and market dates keeps the site fresh without needing a marketing team.
A small site done properly beats a large one left untouched.
How we work together
We do not have an office in Birmingham. Our 80+ people are based in Dubai, Riyadh and Karachi, and we work with UK clients remotely by video call, shared design files and a staging site you can open from the shop floor. Many fragrance businesses start with a fixed scope website, then move to a monthly retainer that covers festival pages, new languages and search work. Wholesalers with larger trade portals sometimes take a dedicated team for a longer stretch. In every case you get a written scope, a named project lead and a clear list of what you will own at the end, so there are no surprises when the site goes live or when you decide to change supplier later.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
WordPress suits most shops and wholesalers because staff already know it, while a headless setup with Next.js fits larger catalogues and several languages. The choice depends on your team, your languages and the systems the site must connect to.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Fragrance pages, branch pages, enquiry routes and local search set up properly.
A typical first release includes a homepage, a page for each fragrance or oil family, a page for every shop, a contact and enquiry flow with WhatsApp, and the technical SEO that helps local searches find you. Wholesalers add a trade area, and shops with a multilingual customer base add Urdu, Punjabi or Arabic. We decide the mix in discovery based on where your sales actually come from. Anything that does not make the first release goes on a written list for the next one, so nothing agreed is forgotten.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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