Services · Website development · Perfume websites
Codeeo provides perfume website development Manchester fragrance brands use to build trust before a customer ever sniffs a bottle. We create websites for small batch perfumers in the Northern Quarter and Ancoats, boutiques around King Street and Deansgate, retailers with units at the Arndale or the Trafford Centre, and scent brands growing through creators at MediaCityUK in Salford. The site shows who makes your fragrances, how they are made, where they are sold genuinely and how to get in touch, so doubt turns into an enquiry, a visit or a stockist application.
This is a website build focused on credibility, content and enquiries. Online checkout can be added through a separate shop build, but the brand site, its search presence and its enquiry routes are what we describe here.
200+ companies servedFrom a first store to an ADX listed developer
What goes into the site
Manchester shoppers are wary when a fragrance looks too good for its price or appears on a site they have never heard of. Counterfeit perfume has a reputation in the region, and genuine independent brands pay for it in hesitation. A good perfume website answers that doubt directly: who you are, where your fragrances are made, which shops are authorised to sell them and how to check a bottle. It then gives the visitor an easy way to act, whether that is booking a place at a scent making class, applying to stock you or simply asking a question. The features below are ordered the way we usually plan them for Manchester clients, and each is managed by your own team through the CMS. Accessibility, speed and cookie consent are part of every build.
Pages that introduce the perfumer, the studio and the way each fragrance is developed, with real photographs from the workbench rather than stock images. Organisation structured data links the brand to its social profiles and Companies House details so search engines see one consistent identity. A short timeline of launches gives returning visitors a sense of how the brand has grown.
Visitors can see a real business behind the bottle.
A searchable list of shops and sites allowed to sell your fragrances, from Northern Quarter boutiques to department stores, with a note explaining that bottles bought elsewhere may not be genuine. Your team updates it in the CMS when a stockist joins or leaves.
Buyers check a seller before they spend, and fakes lose credibility.
A simple page where a customer enters the batch code printed on the box and sees the fragrance name, production period and authorised channel. Codes come from your own production records, imported into the CMS or read from a spreadsheet you maintain.
Questions about authenticity get an answer in seconds.
Pages for perfume making workshops, hen parties and team socials with dates, group sizes and a request form. Requests land with the person who runs classes, and a confirmation email from your domain sets out what happens next.
Classes fill from the website, not only from social posts.
A reviews page that collects feedback only from real customers, shows negative reviews alongside positive ones and states your review policy, in line with the fake review rules in the Digital Markets, Competition and Consumers Act 2024. Incentivised reviews are labelled as such.
Reviews that persuade because shoppers can see they are fair.
A page for content creators and journalists with brand guidelines, product images, launch dates and a form to request samples. Creator partnerships are disclosed clearly on the site, which keeps you within the advertising rules the ASA enforces.
Creators get what they need, and partnerships stay transparent.
Each scent page explains notes, strength, longevity on skin and the occasions it suits, written for people who cannot smell it yet. Comparisons between your own fragrances help a visitor narrow choices before they visit a stockist. Pages also carry the allergen information printed on your packaging, taken from the details your Responsible Person keeps for each product.
People arrive at a shop already knowing which bottle to try.
Location pages for your own shops and counters in Spinningfields, the Arndale or Altrincham, each with travel notes, accessibility details and structured data, plus links to the matching Google Business Profile. Managers can post event days and temporary closures themselves.
Searches for perfume shops in a Manchester district surface your locations.
A trade application form for boutiques, salons and concept stores across the North West, asking for company number, location and the lines they want to carry. Applications go into your CRM for review before anyone receives trade terms.
Wholesale growth with a check on who represents your brand.
Pages built to WCAG 2.2 AA, with readable contrast over photography, captions on video and forms that work by keyboard. Images are sized for each screen and scripts are kept light so Core Web Vitals stay in good shape.
Everyone can read about your fragrances, on any device.
Who this is for
Manchester has a growing independent fragrance scene alongside large retail centres, and a student population that discovers brands online first. Each of the businesses below needs a website that earns trust, but they win that trust in different ways: craft, curation, scale or community. We shape the pages and the enquiry routes around which one fits you. Many businesses sit between two of these profiles, for example a maker who also runs a shop, and the site can grow to cover both without starting again.
Your strength is the making. The site needs to show the studio, the raw materials and the person behind them, offer scent making class requests and list the few places your work is sold. We keep the build simple enough that you can post a new blend between batches without asking anyone for help. Market and pop up dates can be added in a minute, so regulars always know where to find you next.
Craft content is your best answer to cheap imitations.
You sell other houses' fragrances, so the website has to explain why buying from you is better: expert advice, authorised supply and a calm space to test. Brand pages, a consultation request form and clear proof that you are an authorised stockist do that work, and each brand page helps you rank when people search for the house by name.
Units in the city centre, the Trafford Centre and towns such as Stockport or Bolton need consistent branding but local detail. We build a store template managers can update, a central fragrance library and enquiry routing by location, so head office sees every lead while each store owns its own customers. Seasonal campaigns can be published to every store page at once, then removed on a set date.
Your audience found you on social video, often students at the University of Manchester or Manchester Metropolitan University. The website must convert that attention into trust: founder story, ingredients, authorised sellers and honest reviews. It also gives you a home that does not depend on one platform's reach, with an email sign up that records consent properly under PECR.
Owning your audience matters when an algorithm changes overnight.
How we work together
Codeeo has no Manchester office. Our team of 80+ works from Dubai, Riyadh and Karachi and runs UK projects remotely, with discovery, design reviews and launch sign off held by video call. Most perfume brands begin with a fixed scope website and then keep a retainer for new launches, content and search work. Retail groups with many stores sometimes take a dedicated team to roll out templates and integrations over a longer period. You always see the scope, the plan and the people working on your project, and every decision is written down so nothing depends on memory.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We often use WordPress for smaller brands and a headless CMS with Next.js where content is heavy or several sites share one library. The decision follows your team's skills, your integrations and how often you publish.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on scope, content and integrations, so we price after discovery.
A small maker site with a few fragrances, a class request form and a stockist list is a very different job from a multi-store retailer with a batch checker, CRM routing and several location pages. Content effort also matters: if we write and photograph, the work grows. We agree a written scope first and price from it, so you can see exactly what each part involves. Running costs such as hosting, licences for any paid plugins and a support retainer are listed separately, so the cost of owning the site after launch is clear from the start.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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