Services · Website development · Perfume websites
Codeeo handles perfume website development UK fragrance companies need when they trade across England, Scotland, Wales and Northern Ireland. We build brand websites for perfume houses, retail chains, distributors and private label manufacturers that sell through their own shops and stockists nationwide. The site holds accurate product information, a national stockist finder, regional store pages, trade and press areas and enquiry routes that reach the right team, all managed centrally while local managers keep their own pages current.
The focus here is the website as a national presence: content, compliance, search and enquiries. Online selling is a separate build that can share the same CMS and design when you are ready for it.
200+ companies servedFrom a first store to an ADX listed developer
What a national site includes
A fragrance company selling nationally answers to more than one set of expectations. Product information has to match what the Responsible Person has notified to OPSS. Marketing has to follow the CAP Code and UK GDPR. Store pages must be right in Glasgow and Cardiff as well as in London, and Northern Ireland follows EU cosmetics rules under the Windsor Framework. Head office needs control, while regional teams need to update their own pages without waiting. We plan the website around that split: a central fragrance library and compliance content owned by one team, location and event pages owned locally, and enquiry routing that sends trade, press, private label and customer questions to the right people. The capabilities below are the ones national fragrance businesses ask us for most, each built so it scales as you add shops, brands or regions.
Ingredient lists, fragrance allergens, warnings and the Responsible Person's address held once in the CMS and shown on every page that mentions the product. When a formula changes, the update appears everywhere at the same time, matching the record notified through the Submit Cosmetic Product Notifications service.
No outdated ingredient list left on a forgotten page.
A postcode search across every authorised stockist in the UK, from department stores to independent pharmacies, with filters by brand and product line. Your trade team maintains the list, and each stockist can be flagged as carrying the full range or selected scents. Lookups are recorded anonymously, showing which towns search for you most.
Customers anywhere in the country find a genuine place to buy.
One template for every shop, filled by local managers with opening notes, events and travel details, plus LocalBusiness structured data. Adding a new branch in Leeds or Belfast takes a form, not a project. Closing a store redirects its page to the nearest open branch.
New openings get a search ready page on day one.
For manufacturers, a section that explains private label and contract filling services, minimum runs described in words and the information a brand owner should prepare, with a detailed enquiry form routed to the business development team.
Qualified manufacturing leads with the details needed to quote.
A login area where approved retailers download price lists shown excluding VAT, product training, marketing assets and safety data. Applications collect company number and VAT number, and your team approves each one before access opens.
Stockists help themselves, and sales staff stop emailing PDFs.
Where you trade in Wales, store pages and key brand content can be published in Welsh alongside English, with proper hreflang tags and a language switch that keeps the visitor on the same page.
Welsh speaking customers are served in their own language.
A consent platform that blocks analytics and advertising tags until a visitor agrees, as PECR requires, and forms that store marketing permission separately from the enquiry. Retention periods are set per form so personal data does not sit in the CRM indefinitely.
Privacy records you can show the ICO if asked.
Where the site shows prices for gift sets or workshops, the total including any mandatory fees appears up front, in line with the drip pricing rules now in force under the Digital Markets, Competition and Consumers Act 2024. Reviews are gathered only from genuine customers, with a published policy.
Content that meets consumer law without legal rewrites later.
Templates designed and tested to WCAG 2.2 AA, so every new page inherits accessible headings, contrast, focus states and form labels. This supports your duties under the Equality Act across all locations at once.
Every branch page is accessible because the template is.
Dashboards that show search visibility, enquiries and stockist lookups by region and brand, so head office can see where interest is growing and which areas need more stockists or a new shop.
Expansion decisions backed by real demand data from the site.
Who this is for
The national perfume trade is made up of very different companies: chains with shops in many cities, houses that sell mainly through stockists, distributors representing international brands and manufacturers who fill bottles for other labels. Each needs a website with a national reach, but the content, the enquiry routes and the people who maintain it vary widely. These are the four we work with most, and the plan for each starts from a different question: where do your customers actually buy, and who answers them when they get in touch?
You need one brand voice and one fragrance library, with store pages that local teams own. We give regional managers limited editing rights, build a store template that keeps branding consistent and route enquiries by location. Head office can push a campaign to every store page at once and remove it on a set date. Approval steps mean a regional edit can be reviewed before it goes live when the content is sensitive.
Local editing rights stop head office becoming a bottleneck.
Most of your sales happen in other people's shops, so the website's job is to build desire and send people to authorised sellers. A national stockist finder, rich scent pages and a press area for beauty editors matter more than checkout. We also build a trade portal so new stockists can apply and existing ones can find materials. Launch pages for new fragrances can go live at a set time across the country, matching your press embargo.
You represent several brands in the UK and need a site that presents each one properly to retailers, explains your service and handles account applications. Brand sections, a gated trade area and enquiry routing by account manager keep the site useful to buyers rather than shoppers, and it can sit alongside each brand's own consumer site.
Brand owners from across the country are looking for a reliable filler and formulator. The site needs to explain your process, regulatory support such as preparing information for a Responsible Person, packaging options and lead times in plain words, then capture a detailed brief. Case content stays general, because client relationships are confidential. Enquiries can be filtered by volume and timeline so the sales team answers the most realistic briefs first.
A clear brief form saves both sides a long first call.
How we work together
Codeeo has no UK office. Our 80+ people work from Dubai, Riyadh and Karachi, and we work with UK clients remotely through video calls, shared boards and staging sites that every stakeholder can open. National projects usually begin with a fixed scope build for the core site and first regions. After that, many clients keep a retainer for new stores, content and search, or take a dedicated team when several brand sites are planned. Redirects from old domains and regional microsites are planned as part of the first phase, so search equity is carried into the new national site. We have delivered 200+ projects across the UAE and the US and are rated 4.7 from 23 Google reviews.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
For national perfume businesses we usually recommend a headless CMS with a Next.js front end, or WordPress multisite where teams already know it. The choice depends on the number of brands, locations, languages and systems the website has to connect with.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Longer than a single shop site, and usually phased.
A national site has more templates, more content to migrate and more people to agree on decisions. Many clients launch the core brand site and the first set of regions together, then add further stores, a trade portal or Welsh pages in later releases. We set the phases and dates in writing after discovery, once we know how much content and data needs to move. The usual cause of delay is approval of product and compliance content across several departments, so we agree early who signs off each page type.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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