Services · Website development · Pet care websites
Codeeo provides pet care website development UK groups can run from one place: websites for multi-site vet groups, franchised grooming and walking brands, kennel and cattery operators, daycare chains and pet retailers with services in store. Each branch gets its own findable page, owners can send a booking request or enquiry in a few taps, and head office edits content once instead of chasing a different agency in every region. The structure also leaves room for the rules that differ between England, Scotland, Wales and Northern Ireland.
This page is about the public website and the enquiry and booking request paths on it. Our team works with UK clients remotely, with discovery, design reviews and sign off held by video call, and the build is planned so your own staff can keep the site current after launch.
200+ companies servedFrom a first store to an ADX listed developer
What the website includes
A national pet care brand rarely has one website problem. It has a dozen small ones: a branch page that still lists a vet who left, a franchisee who built a separate site, a licence number missing from a boarding page, a price list that head office cannot update quickly. We design the site around a single branch record that feeds every page, every map listing and every piece of structured data. Change opening details or a service list in one place and it changes everywhere. The national pages then carry the brand story, the service explanations and the guidance owners actually search for, while branch pages carry what is local: team, address, parking, licences and the services that branch really offers. The result is a site that ranks in many towns without duplicating copy, and that a small marketing team can keep honest. Where the group trades in Wales, we can plan Welsh language pages for the branches that want them.
Each site holds its address, contact routes, services, team and licence details in one structured record. Branch pages, the finder, Google Business Profile updates and LocalBusiness or VeterinaryCare schema all read from it, so nothing contradicts itself between pages or between your site and the map listing.
Owners see the same facts wherever they find you.
Owners type a postcode or allow location and see the nearest branches, with filters for the service they want, such as grooming, boarding, daycare or a vet consultation. Results link straight to the branch page and its enquiry form rather than to a generic contact page.
Fewer enquiries landing at the wrong branch.
Under the English animal activity licensing rules, a licence holder's name and licence number must be shown on any website used for that activity. We place them on each boarding, daycare or breeding page from the branch record, and leave room for the different regimes in Scotland, Wales and Northern Ireland.
A compliance detail that no longer depends on memory.
The CMA's final decision on veterinary services in March 2026 put price and ownership transparency at the centre of its remedies. We build price list templates and clear group ownership statements that your clinical and legal leads can update, following the final wording of the orders and undertakings that apply to you.
Required information published in a format staff can maintain.
Forms ask the questions each service needs, such as pet type, vaccination status for boarding or coat condition for grooming, then route to the right branch inbox or your booking system. Owners get a clear confirmation of what happens next and who will reply.
Branches receive complete requests, not half a message.
Head office controls brand pages, legal text and templates. Branch managers or franchisees edit their own team, photos, news and opening details within those templates. Approval steps can sit on anything that touches prices, clinical claims or licensing information.
Local teams contribute without breaking the brand.
Pet owners search for practical answers about microchipping, which became compulsory for cats in England in June 2024, vaccinations before a kennel stay, or preparing a nervous dog for a groom. We plan a guidance section reviewed by your own professionals and linked to the services that follow from each question.
Search traffic that arrives with a real need.
A cookie banner that meets PECR, with analytics and advertising tags held until consent is given, privacy notices written for UK GDPR, and templates built and tested against WCAG 2.2 AA so owners using screen readers or keyboards can find a branch and send a request.
A site that respects ICO guidance and the Equality Act.
Vet nurses, groomers, kennel staff and walkers are hard to hire. Role pages per branch, structured job data for search, and a simple application form that goes to the right manager help the website do recruiting work as well as customer work.
Vacancies found by local candidates, not only job boards.
Owners often search from a phone in a car park or at a kennel gate. Lightweight templates, compressed images, clean URLs per branch and service, XML sitemaps per nation and Core Web Vitals monitoring keep the site quick and easy for search engines to read, with hosting and backups held in your own account.
Fast pages in every town, measured rather than assumed.
Who this is for
A national website has to be planned around how the business actually grew. Some groups acquired practices that each came with a site of their own. Others grew by franchise, and the question is what a franchisee may change. Some cross a border into Scotland or Wales and meet different licensing rules. These are the starting points we see most often, and each leads to a different structure, permission model and launch order. Good pet care website design UK owners trust starts with knowing which of these you are.
You may have several domains, each with its own design, team page and phone numbers, and owners who still search for the old practice name. We bring them into one site with a page per practice, keep the local name where it carries trust, and redirect every old URL to its closest match so search rankings and bookmarks survive the move. Ownership statements and price information then sit in one consistent format.
Redirect maps are agreed page by page before any domain moves.
Franchisees want a presence in their own town; the brand wants consistency and control of the name. Territory pages carry the franchisee's photos, team and service area, while brand pages, legal text and service descriptions stay central. Leads go to the franchisee who owns that territory, and the franchisor sees a summary across the network.
Territory boundaries are set in the CMS, so a lead from a postcode reaches the franchisee who serves it.
Each site holds a licence from its own local authority, often with a star rating, and owners compare those details before they book. Location pages show the licence and the facilities, explain vaccination and assessment requirements, and take a stay request with dates and pet details so staff can confirm availability by reply.
Ratings are shown only as issued on the current licence.
Retailers often have a strong shop but services buried in a corner of the site. We give services their own structure: a page per service per store, request forms, and links between store pages and service pages, so an owner looking for a groom near them finds the store that offers it.
Service pages link back to the store page, so the shop and the salon support each other in search.
How we work together
Most UK groups start with a fixed scope project for the core site and first wave of branches, then keep a monthly retainer for new locations, content changes and improvements. Larger networks with ongoing acquisitions sometimes take a dedicated team who add each new practice or territory as it joins. Cost depends on the number of branches and nations, how many legacy sites must be migrated, the booking and CRM systems involved, and how much guidance content you want written and reviewed. As a pet care web development company UK groups can hand a whole network to, we write the scope so each phase can be signed off on its own.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Usually a headless or WordPress CMS chosen for how many editors you have, a Next.js or theme front end, and APIs to your practice management or booking system, CRM and Google Business Profile. Hosting sits in your account, with UK or EU data locations where you prefer them. Custom pet care website development UK groups need is reserved for the parts packaged themes cannot do, such as the branch finder and permissions.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
The branch data model matters more than the homepage.
A single practice can live with a handful of hand-edited pages. A group with branches in several nations needs structured branch records, permissions for local editors, templates that keep licence and ownership details accurate, and a URL plan that ranks in each town without copying text. We spend more time on that structure in discovery, because getting it wrong means rebuilding every branch page later.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
Get in touchPROVEN RESULTS
React
Next.js
TypeScript
Node.js
Laravel
WordPress
Shopify Plus
WooCommerce
BigCommerce
PostgreSQL
MySQL
MongoDB
AWS
Azure
Docker
GA4
Google Tag Manager
Search Console
Meta Pixel
Looker Studio