Pharmacy websites built for four NHS systems and one set of standards.

Each NHS service is stored with the nation it belongs to, so Pharmacy First in England and NHS Pharmacy First Scotland appear as distinct services with their own eligibility, and Welsh and Northern Ireland schemes are described in their own terms. A branch only lists the services its nation and contract allow.

A searchable directory by postcode, town or service, with each branch page generated from one record: address, hours, facilities, services and team. Bulk updates handle bank holidays, which differ between nations, and branch managers edit only their own record. Closed or relocated branches redirect automatically to the nearest open alternative.

Each branch page shows its registration with the GPhC or the PSNI, the pharmacy owner and the superintendent pharmacist, with a link to the relevant public register. Patients can check any branch quickly, and your compliance team can audit every page from one report.

Service and health information pages move through a workflow: drafted by marketing, reviewed by a pharmacist, approved by a named clinical lead and scheduled for periodic review. The CMS records who approved each version. Wording is kept within medicines advertising rules, so prescription only medicines are never promoted.

Travel health, vaccinations, weight management and other private clinics described once and switched on per branch, with booking request forms routed to the right location. Where prices appear, they include all unavoidable charges, as the Digital Markets, Competition and Consumers Act 2024 requires for headline prices.

Encrypted forms send questions to the right branch or central team, collecting only what is needed. Health data is special category data under UK GDPR, so we document retention, access and storage location, keep enquiry data out of marketing tools and support your data protection impact assessment. Central teams can see volumes and response times by branch without opening individual messages.

Pharmacy structured data, unique branch copy and consistent name, address and phone details across the site, Google Business Profiles and NHS listings in England through NHS Profile Manager. Templates are fast enough to pass Core Web Vitals on mid range phones, which matters when most visits come from mobile.

A consent manager that blocks analytics and advertising tags until a visitor agrees, as PECR and ICO guidance require, with rejecting as easy as accepting. Reporting is set up by branch, region and service, so head office sees what generates calls, directions requests and enquiries. Consent records are kept so you can show what each visitor agreed to.

Templates designed and tested to WCAG 2.2 AA to support your Equality Act duties. For branches in Wales, we can add Welsh versions of key pages with a proper language switcher, and community language pages elsewhere where your branches serve large non English speaking populations.

Connections to your CRM, booking platform, store data feeds and the ordering links your PMR supplier provides. We map the branch data source in discovery, often an internal system or spreadsheet, so the website pulls from it rather than keeping a second copy that drifts. Data syncs run on a schedule and alert your team if a feed fails.