Services · Website development · Point of sale websites
Codeeo delivers POS website development London till suppliers, EPOS resellers and point of sale software companies use to compete for merchants in the most contested market in the country. We build switching pages, sector content, procurement ready security information, engineer coverage across the boroughs and demo flows that route straight into your CRM, so a restaurant group in Soho or a retailer in Richmond chooses you after comparing half a dozen suppliers.
Codeeo has a team of 80+ across Dubai, Riyadh and Karachi, 200+ projects delivered across the UAE and the US, and a 4.7 rating from 23 Google reviews. We do not have a London office; we work with London clients remotely, running every workshop and review over video call.
200+ companies servedFrom a first store to an ADX listed developer
What we build into the site
London merchants are approached by POS suppliers constantly, and most of them already have a till they half dislike. They search for alternatives late at night, compare feature lists, ask other owners and then shortlist suppliers whose websites answer their worries quickly. The worries are practical: will my menus and stock move across, will the card terminals work in a basement, how fast will an engineer come out, and what does it really cost each month.
Group buyers work differently. A hospitality operator with sites in several boroughs sends a supplier questionnaire, asks about data protection and uptime, and wants to see how head office reporting works. We design the site for both: short, direct routes for independent owners, and a deeper set of pages that a group operations or finance team can forward around before a pitch meeting.
Pages for merchants leaving a specific type of system, explaining how menus, products, customers and gift card balances move across, how long the cutover takes and what happens to existing card contracts. If you name competitors, the comparisons must be accurate and verifiable under UK advertising rules, so we keep claims factual and dated, and easy for your team to revise.
Unhappy owners searching for a way out find a clear, low risk route to you.
A trust page that sets out where customer data is hosted, how card data is kept out of your systems under PCI DSS, your uptime and support arrangements, and any accreditation you genuinely hold, such as Cyber Essentials. Downloadable documents sit behind a short form so you know which groups are evaluating you.
Group buyers can answer their own questionnaire before the first meeting.
A coverage section showing which parts of Greater London your engineers install in and support, with honest response information for each zone. Because ULEZ applies across all London boroughs and the Congestion Charge covers the centre, callout terms for central addresses should be stated plainly rather than appearing on the invoice later.
Merchants know before signing whether someone can reach them when a printer fails.
Pages aimed at operators with several sites, showing estate reporting, central menu and price control, staff permissions and how new openings are set up. These pages use screenshots of your real back office, captioned so a finance director can understand them without a demo, and finish with a request for a group pitch rather than a single venue demo.
Larger accounts get their own path instead of the small venue sales flow.
One demo form that changes its questions by business type and size, then routes the lead by sector, borough and number of sites to the right salesperson in HubSpot, Salesforce, Zoho or Dynamics. Prospects choose a video demo slot from your team's calendar, and the CRM records which page and campaign brought them in.
Fast, correctly assigned follow up in a market where speed decides deals.
If you rent terminals for shows at ExCeL and Olympia, summer festivals or pop up retail, a hire section collects event dates, venue, expected transactions and connectivity needs on the first form. Product pages explain battery life, offline mode and mobile data options, which are the questions event organisers ask first.
Hire enquiries arrive with enough detail to quote the same day.
A filterable library of your own customer stories by sector and area, with photos and short quotes you have permission to publish. Each story links to the matching sector page. We build the template; your marketing team adds stories as they are approved, and each one gets review structured data where appropriate.
Proof from venues prospects recognise, organised so they find the relevant one.
Careers pages for installation engineers, support staff and field sales, with role pages your HR team can publish and close, an application form that keeps CVs out of shared inboxes, and a privacy notice covering applicant data under UK GDPR. Growing London suppliers often hire as fast as they sell.
Hiring and selling run from the same site without extra tools.
Technical SEO built in from the start: clean URLs, internal links between sector, product and integration pages, Organization and Product structured data, and a sitemap that updates itself. Pages are tuned for Core Web Vitals on mobile, because many owners browse suppliers on a phone between services.
A fast site that search engines can crawl and understand from launch day.
Advertising and analytics tags stay off until a visitor accepts them, in line with PECR, with a reject button as easy to use as accept. Forms, menus and comparison tables meet WCAG 2.2 AA, so the site works with screen readers and keyboards, which matters to the Equality Act and to public sector buyers such as councils and universities.
No consent or accessibility gaps for a competitor or buyer to point at.
Who this is for
The right site depends on how you sell. A dealer who wins most business by referral needs proof and coverage pages; a software vendor competing nationally from a London base needs product depth and integration content; an installer needs response information above everything else. We look at where your current customers came from, which deals you lose and why, then shape the site around the gaps. Here are the London businesses we most often build for.
You sell and support tills for restaurants, cafes, pubs and shops across a few boroughs, often with a small team that does sales, installs and support. Your site needs to look as credible as a national brand, prove you are local through real coverage and venue stories, and make it easy to request a callback. We keep the editing simple because the person updating it is usually also answering support calls.
Coverage and venue stories carry most of the weight.
You build software for restaurants, bars and hotels and sell into London groups as well as nationally. The site needs product pages for ordering, table management, kitchen screens and reporting, an integrations directory, a procurement pack and pages for group operators. Developer documentation can live on the same domain if you open an API to partners.
Group buyers and integration partners both need routes in.
Your merchants are fashion boutiques, convenience stores, delis and multi-branch retailers from Brixton to Hampstead. They need to see stock across branches, barcode printing, supplier ordering and an online shop link. The site shows retail screens, explains how existing product data is imported and compares hardware bundles for different shop sizes.
Data import is usually the deciding question.
You introduce merchants to an FCA authorised acquirer and supply terminals, sometimes alongside tills. The site must show rates, monthly fees and contract terms in a way your acquiring partner approves, explain settlement times and chargebacks in plain English, and keep regulated wording consistent across every page. We build those sections so updates happen in one place.
Approved wording is managed centrally in the CMS.
How we work together
Some London suppliers want a defined project with a fixed scope and a handover at the end. Others want a standing team that keeps adding switching pages, campaign landing pages and new integration content every month, because the market moves quickly. Software vendors with in house developers sometimes take only our design and front end work. Whichever you choose, you get one project lead, a shared board showing progress, and written sign off at each stage, all run remotely.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
For most point of sale suppliers we build on WordPress with a custom theme, or on Next.js with a headless CMS where speed and developer documentation matter more. Integrations cover the major CRMs, calendar tools and Google Analytics 4, and hosting is set up in your own account.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It is priced from the scope agreed in discovery rather than a fixed package.
The things that move the cost most are the number of distinct templates, how many sector, switching and integration pages we write, CRM routing rules, a gated procurement pack, multilingual content and the size of the migration from your current site. A dealer site with clear coverage pages costs far less than a software vendor site with developer documentation. We price line by line so you can see what each part adds.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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