Services · Website development · Property websites
We handle property website development Birmingham agents and landlords can run themselves: sites for sales and lettings agencies, student housing providers, build to rent operators and HMO managers across the city and its suburbs. Listings carry the information applicants and councils expect, enquiry forms route to the right office, and landlords find a clear explanation of how you manage licensing, deposits and repairs. The result is a site that brings in landlords and vendors, not only tenants who already found you on a portal.
Birmingham clients work with us remotely. We hold discovery and every review on video calls, share designs as clickable prototypes, and keep the agreed scope in one document your directors can check whenever they want to see what is next.
200+ companies servedFrom a first store to an ADX listed developer
What we build into the site
Birmingham's private rented sector is large and closely regulated. Selective licensing has applied in 25 wards since June 2023, and an additional licensing scheme covers small HMOs across the whole city. Three universities feed a steady student market around Selly Oak, Edgbaston, Aston and the city centre. Meanwhile apartment towers around Snow Hill, Digbeth and the planned HS2 terminus at Curzon Street keep new homes and build to rent teams busy.
A website for this market has to answer landlords' compliance questions, process volume enquiries from tenants without drowning your team, and present new schemes properly. These are the parts we usually put in place, in the order most Birmingham agencies need them.
The commuter belt matters too. Buyers often weigh Birmingham districts against Solihull, Sutton Coldfield or the Black Country towns, so pages that compare transport links honestly help them choose your listings over a portal's next result.
Pages that explain your fully managed, rent collection and let only services in plain terms, including how you handle licence applications in designated wards, gas and electrical certificates, deposit protection and inspections. Landlords considering a switch from another agent see exactly what changes.
Landlords instruct you with fewer questions left unanswered.
A structured field showing whether a property needs a selective or HMO licence and whether one is held, set by your lettings team in the CMS. Applicants and council officers alike see a consistent record, and listings missing the field are flagged before publishing.
Licensing handled visibly, listing by listing.
Search by university and campus distance, per person or whole house rent display, bills included flags and a group application form where housemates apply together. The academic letting cycle is reflected in availability dates, so applicants see what is free for the coming September rather than today.
Student houses fill earlier with fewer back and forth emails.
Separate routes for sales valuations and rental appraisals, each asking the questions your valuers actually need, then offering a slot from their diary or a call back. Requests from Sutton Coldfield go to the right office; requests from Moseley go to another.
Faster appointments and clearer source tracking for every instruction.
Guides for districts such as the Jewellery Quarter, Harborne, Kings Heath, Erdington and Hall Green, written by your staff, with live listings, transport by train, bus and West Midlands Metro, schools and the kind of homes found there. Each one targets the searches people make for that district.
Organic traffic in the neighbourhoods you most want to win.
Listing templates that follow the National Trading Standards material information guidance: price or rent, council tax band and tenure up front, then construction, utilities, parking and any flood or restriction details within one click. Older Victorian terraces in Aston or Handsworth and new apartments in Digbeth need different fields, and the CMS asks for the right ones.
Consistent disclosure whatever the age of the building.
Development pages with apartment types, floor plans, availability by floor, specification and a register of interest, ready for launches near Curzon Street, Digbeth or Paradise. For rental towers, the same template shows amenities and takes applications instead of reservations.
Each scheme has a proper home on your own domain.
A repair form that asks for photos, the type of fault and access details, then sends the job to your property management system or inbox with the address attached. Urgent issues such as gas or water leaks are routed differently from routine requests.
Clearer repair tickets and fewer calls chasing progress.
Listings managed once in your agency software and pushed to the website, Rightmove, Zoopla and OnTheMarket. Viewing requests and applications go back into the same records, so your lettings team works from one queue instead of four inboxes.
Status changes appear everywhere within minutes.
UK GDPR privacy notices, PECR compliant consent so analytics only run when visitors agree, retention rules for unsuccessful applicants and templates tested against WCAG 2.2. Applicants using assistive technology can search, book and apply without a phone call.
Fewer data and accessibility risks sitting in the background.
Who this is for
Property website design Birmingham firms need varies more than people expect. A Selly Oak student specialist and a Sutton Coldfield sales agent share a city but almost nothing else in how their websites earn money. Below are the four situations we see most, and what the site does in each.
Many agencies sit across two of these groups, for example a sales branch in Harborne alongside a lettings team in the city centre. The site structure handles that with separate sections that share one CRM, one brand and one set of reporting.
You manage hundreds of homes, many in licensed wards, and your phones ring with the same questions every day. We build landlord pages that sell your management service, rental listings with licence and material information fields, a tenant repair route and clear fee disclosures under the Consumer Rights Act. The aim is less admin per tenancy and a stronger pitch to landlords leaving other agents. Reporting then shows which pages bring landlord enquiries, so marketing spend follows results rather than habit.
Compliance shown clearly becomes a sales point.
Your year runs on the academic calendar and group bookings. The site needs house by house pages with room details, bills information, campus distance and a group application. We also add guarantor guidance and a clear process timeline so parents, who often pay, understand what happens and when.
Family homes, school catchments and chain management matter more than city centre amenities. We focus your site on vendor trust: sold history presented honestly, valuation booking, reviews, area guides for the streets you know best and a sales progression explanation that reassures first time sellers. School and station details are written by your team, who know which roads parents actually ask about.
Your scheme needs to look credible to buyers, investors and renters well before completion. We build development sections with plot or apartment availability, brochure downloads, appointment requests and, once residents move in, an amenity and community area. Content shifts with each phase, without a rebuild. Register of interest data flows straight to your sales or leasing CRM, ready for launch day invitations.
One template carries the scheme from launch to occupancy.
How we work together
For most firms a fixed scope project fits best: the site, listings, valuation and repair routes and the CRM connection, delivered against an agreed plan. Afterwards a monthly retainer covers new district guides, scheme pages and technical upkeep. Groups running several brands or a large student portfolio sometimes prefer a dedicated team. As a property web development company Birmingham clients work with remotely, we keep every option documented, with named owners and review dates.
Whichever route you choose, reviews happen on video calls at agreed stages, and nothing is marked complete until your team has tested it with real listings and real enquiry forms.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We pick the stack around your editors and your agency software: WordPress for teams that want familiar editing, or a headless CMS with Next.js where speed and complex search matter more. Hosting is agreed with you, including UK data location if your policies require it. Search runs on an index built for listings, so filtering by rent, bedrooms or campus stays quick even at the start of the student letting season.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Landlord pages, rental listings with licence fields, applications and repairs.
For a lettings focused firm we usually build landlord service pages, rental search and listings with material information and licence status, viewing and application routes, a tenant repair form, fee and redress disclosures, and a connection to your agency software and portals. Sales features such as valuation booking are added if you also sell. The order of build follows your income: if most revenue comes from management fees, landlord acquisition pages come first.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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