Services · Website development · Property websites
Property website development London, for estate agents, letting agents, new homes marketers and block managers who sell and let across the capital. We build sites that publish listings with their material information in order, give each branch and postcode a page worth ranking, capture valuation and viewing requests in your CRM, and stay quick on a phone at a crowded platform. Your negotiators edit it themselves, and the site keeps working when your portal subscriptions change.
As a property web development company London agencies reach remotely, we run discovery, design reviews and sign off by video call, with every decision written into a shared scope, so partners in Mayfair and branch managers in Walthamstow see the same plan at the same time.
200+ companies servedFrom a first store to an ADX listed developer
What the website covers
Portals send you applicants. Your own website is where a vendor in Clapham decides whether to invite you to value, where a landlord in Hackney compares your management service with the firm down the road, and where a buyer in Dubai or Hong Kong checks you are a real agency before wiring a reservation. Each of those people needs a different route through the site.
London adds its own weight: most stock is leasehold, many listings sit in higher-risk buildings with remediation history, council tax and licensing differ by borough, and applicants measure a home in minutes to their station rather than miles. The capabilities below are the ones we plan into a London property site, adjusted to whether you mainly sell, let, manage blocks or launch new schemes.
None of these pages replaces the judgement of your valuers or the advice of a conveyancer. Their job is to put accurate information in front of the right person early, and to route every serious enquiry to a named member of staff with the context already attached.
Listing pages built around the National Trading Standards guidance, with tenure, lease length, ground rent and service charge, council tax band and EPC rating in the first view, and building safety, restrictions and flood details one click away. Fields are required in the CMS, so a negotiator cannot publish a flat with the lease section left blank.
Every listing meets the same disclosure standard, branch by branch.
A vendor and landlord valuation route that starts with a postcode and property type, offers a desktop estimate where you want one, and then books a valuer against real diary slots. The request lands in your CRM with the source page attached, so you know which area guide or campaign produced it.
More instructions traced back to the page that earned them.
Area pages for the places you actually trade in, such as Islington, Wandsworth or Ealing, with schools, stations, typical stock and your current listings pulled in automatically. Each guide is written by your team in the CMS and marked up so search engines understand the place it covers.
Local search visibility in the postcodes where you want instructions.
Search that lets applicants filter by Underground, Overground and Elizabeth line stations or travel time to an office, alongside price, bedrooms and outside space. Results stay shareable as links, which matters when couples are house hunting from two different desks.
Applicants find homes on their terms and stay on your site longer.
Rental listings that show one asking rent and never invite offers above it, in line with the rental bidding ban that took effect on 1 May 2026, plus clear fee, redress scheme and client money protection statements the Consumer Rights Act requires agents to publish.
Lettings copy that compliance can sign off without rewriting.
Microsites inside your main domain for schemes in places such as Nine Elms, Stratford or the Royal Docks, with plot availability, floor plans, specification, completion stages and a register of interest. Sales teams update availability from the CMS instead of emailing a developer for every change.
Launches go live on your own site, not only on a portal.
For flats in taller blocks, a listing section for the building's safety position: whether it falls under the Building Safety Act regime for higher-risk buildings, the status of any cladding remediation, and which documents a buyer's solicitor can request. The wording is supplied by your team and the managing agent, not generated by us.
Fewer sales collapse when lenders ask about the building.
Pages written for buyers outside the UK, explaining the purchase process, the role of a solicitor, identity checks and what completing from abroad involves, with translated versions where your buyers need them. We avoid tax or legal advice and point readers to their own advisers.
International enquiries arrive better informed and ready to talk.
One source of truth for listings. The site reads from your agency CRM, for example Reapit, Alto or Street, and the same data reaches Rightmove, Zoopla and OnTheMarket, so a property marked under offer changes everywhere at once.
No more stale listings that annoy applicants and waste calls.
A cookie banner that meets PECR, privacy notices written for UK GDPR, data retention set for applicant records, and pages built and tested against WCAG 2.2 so visitors using screen readers or keyboards can book a viewing too.
A site that stands up to an ICO question or an accessibility complaint.
Who this is for
London agencies rarely share the same problem. A two branch independent in south east London wants valuation leads; a Kensington lettings firm wants landlords who stay; a developer's sales team wants a launch page live before the hoarding goes up. We start by finding which group you are in, because that decides the page types, the integrations and the order we build them.
The fit also depends on who edits the site. Some firms have a marketing manager who writes every guide; others rely on negotiators updating between viewings. Property website design London teams can maintain is less about visual polish and more about templates that make the right action obvious, whoever is logged in that afternoon.
You have local knowledge the national chains do not, but your website looks like a template and your valuations come from portals. We give you neighbourhood pages written by your own staff, a valuation route that books into real diaries, and reviews and sold history presented with care. The goal is that a vendor searching for an agent in your patch reaches your own site before a comparison page.
Local depth is the advantage; the site should show it.
Your income depends on landlords trusting you with tenants, compliance and money. The site needs landlord service pages, a clear explanation of how you handle deposits, licensing and safety certificates, a maintenance reporting route for tenants and a portal login. We plan these around the Renters' Rights Act changes so the copy is current from launch.
A scheme needs a place to live long before completion. We build development sites with plot level availability, brochures behind a short form, appointment booking for the marketing suite and, for build to rent, apartment types, amenity pages and an application route. Content moves from launch to sales to lettings without a rebuild.
Multi branch firms need each office to rank locally while the brand stays consistent. We give every branch its own page, team profiles, listings and reviews, with role based editing so a manager in Richmond can update their page without touching Shoreditch. Reporting shows enquiries by branch and by source.
Branch pages that compete locally and report centrally.
How we work together
Most agencies start with a fixed scope build: the core site, listings, valuation route and CRM link. After launch some keep us on a monthly retainer for new area guides, development microsites and search improvements. Larger groups with several brands sometimes take a dedicated team who also handle landlord portals and internal tools. In every case the team works remotely with you by video call, and the scope, owners and sign off points are written down.
A custom property website development London project does not have to start large. Many firms launch with listings, valuation and branch pages, then add development microsites or a landlord portal once enquiry data shows where the next gain lies.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We choose the CMS and frontend to suit your editors and your CRM. WordPress or a headless setup with Next.js are common, with hosting in UK or European data centres where your privacy policy calls for it.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Listings, valuation capture, local pages and a CRM connection, built for phones first.
A typical London build covers listing search and detail pages with material information, a valuation and viewing booking route, branch and borough guides, landlord and vendor service pages, and a live link to your agency CRM and portal feeds. Around that sit the CMS, analytics, consent and redirects from your current site. What goes into the first release depends on where your instructions come from today.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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