Services · Website development · Senior care websites
Senior care website development UK providers can run from one platform: Codeeo builds websites for care home groups, home care networks, live in care services and franchise brands operating across England, Scotland, Wales and Northern Ireland. Each home or branch gets its own page with the right inspection result, services, fees information and contact route, while head office keeps one brand, one content system and one view of every enquiry that arrives.
The site is where families, social workers and job applicants make their first judgement about you. We build it to answer their questions honestly, to keep personal information safe, and to pass each enquiry to the team that can act on it. It gives no medical advice and makes no promise about care outcomes.
200+ companies servedFrom a first store to an ADX listed developer
What the platform includes
A national care brand has a problem a single home does not. The person searching is almost always looking for care near one particular address, yet the organisation behind the website spans dozens of locations, each with its own manager, inspection history and vacancies. If the site treats the brand as one big brochure, families cannot find the local detail they need and regional teams start building their own pages on the side.
So we design the platform around locations. Every home and every branch becomes a structured record that feeds its page, its search listing, its regulator information and its enquiry routing. Head office controls the brand, the policies and the shared service descriptions; local managers update photographs, activities, news and vacancies within limits you set. When a new home opens or an acquisition joins the group, adding it means filling in a template rather than commissioning a new site. The capabilities below are the ones national providers ask about first.
Each care home and branch has a structured page: address and map, the type of care registered there, room types or service areas, the manager's introduction, photographs, local activities and the nearest transport. Fields are consistent, so the same information sits in the same place on every page and comparison is easy for families.
Families find the specific home or branch they need in a couple of clicks.
In England, Regulation 20A requires CQC rated providers to show the latest rating on every website they run, linked to the report. We place the CQC widget on each location page. Homes in Scotland, Wales and Northern Ireland show their Care Inspectorate, Care Inspectorate Wales or RQIA information in the correct format instead.
Ratings stay current and correctly labelled for each location.
The CMA's consumer law advice for care home providers expects key information, including how fees work and when they may change, before anyone commits. We give each home a clear place for that information. If you publish prices, the drip pricing rules in the Digital Markets, Competition and Consumers Act 2024 mean mandatory charges belong in the headline figure.
Fee information is transparent and consistent across the group.
A family enquiry for a home in Cardiff should not land in a shared inbox in Surrey. Forms, call tracking numbers and callback requests are tagged with the location and care type, then routed to the home manager or branch coordinator, with head office able to see response times across the network.
Every enquiry reaches a named person who can answer it.
Role based editing lets local managers update their own pages while brand, legal and clinical governance teams approve sensitive changes. Shared blocks, such as safeguarding statements or complaints procedures, are edited once and update everywhere, so an outdated policy does not linger on a forgotten page.
Local teams keep pages fresh without breaking brand or policy.
Care worker, nurse and manager vacancies feed from your applicant tracking system or an internal job board, filtered by location and shift pattern. Pages explain DBS checks in England and Wales and PVG membership in Scotland, training and progression, so applicants understand the process before they apply.
More complete applications for the homes that need staff most.
Plain English guides explain the routes families meet: council assessments, self funding, NHS Continuing Healthcare and the differences between the four nations. The guides describe processes and point to official sources; they do not give financial or legal advice, and they are reviewed whenever rules change.
Families arrive at a first call better informed and less anxious.
Technical SEO, location level structured data, internal links between regions and homes, and a consistent approach to Google Business Profiles for every site. National service pages target broad searches, while location pages compete for searches made near a specific town.
Homes appear when someone searches for care in their own area.
Enquiry forms ask only what is needed, because details about a relative's health are special category data under UK GDPR. Cookie consent follows PECR, so non essential tracking waits for a choice. Hosting, backups, access controls and admin login protection are documented for your Data Security and Protection Toolkit evidence.
Your data protection lead can explain exactly how the site handles personal data.
Who this is for
Most of the groups we speak to already have a website. The trouble is that it was built when they had five homes, or it is really three websites stitched together after acquisitions, or it was designed by a marketing team without anyone thinking about inspection rules, accessibility or data protection. Each of these starting points needs a different plan, and we shape discovery around the one you are in.
Acquired homes often arrive with their own domains, logos and content systems. We map every old URL, decide which brands stay visible and which merge into the group name, then bring every home onto one platform with redirects that keep their search history. Local identity can survive as a strapline or a house name on the location page, while the operations team gains one place to manage everything.
Redirect mapping happens before any old site is switched off.
Franchisees want their own local page and their own leads; the franchisor needs brand control and a fair view of performance. We build territory pages driven by postcode coverage, give each franchisee editing rights inside clear limits, and route enquiries by territory so no lead is shared by mistake. Reporting shows the franchisor volumes by territory without exposing personal details.
Scotland has its own legal system, its own regulator and different wording for many things families read about. Scottish homes need Care Inspectorate grades rather than CQC ratings, references to the Adults with Incapacity (Scotland) Act 2000 rather than the Mental Capacity Act 2005, and PVG language in recruitment. We build nation aware templates so the right version appears automatically.
Legal content is checked by your own advisers before launch.
Live in care is often arranged by a family member who lives far from the parent needing support. The website has to explain how matching works, what a carer's day looks like and how the service is regulated, then make a consultation easy to book. We design for that long distance decision, with clear service pages and an enquiry route that captures the right first details.
How we work together
Codeeo has no UK office. Our team of 80+ across Dubai, Riyadh and Karachi works with UK clients remotely, and discovery sessions, design reviews and acceptance testing all run by video call. For a national provider that usually suits the way you already work, because marketing, operations, quality and regional managers are rarely in one building. We agree a small steering group, a named product owner on your side and a written schedule for each launch wave. Across 200+ projects in the UAE and the US we have learned that clear decisions and a shared backlog matter more than being in the same room.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We choose the stack around your editors and scale: WordPress or a headless CMS with Next.js for groups with many locations, hosting in UK or EU regions where your data policy needs it, and integrations with your CRM, recruitment software and call tracking through documented APIs.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Location pages, regulator information, enquiry routing, recruitment, content management and the technical work underneath.
A national build covers the structure that holds every home and branch, the templates for each page type, the CMS with roles for central and local editors, inspection rating displays for each nation, fees and terms information, recruitment pages, funding guides, enquiry forms and routing, analytics with consent, accessibility testing, and the migration of old sites with redirects. Integrations with your CRM, applicant tracking or call tracking are scoped separately so you can see what each one adds to the work.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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