Services · Ecommerce development · Sports membership sites
Codeeo handles sports membership website development London clubs use to sell and renew places online. We build for tennis and padel clubs with waiting lists, rowing clubs along the Thames, climbing walls, boxing gyms and multi-site studios. Applicants join a waitlist or pick a tier, pay a joining fee and the first instalment, and then manage renewals, freezes and family add-ons from a member portal. Your staff see who holds an active membership before anyone walks onto court.
London clubs rarely struggle to find members. The work is in rationing scarce courts, boats and peak hours fairly, collecting money reliably, and keeping the committee or the owner in control of who gets in, on what terms and at what price.
200+ companies servedFrom a first store to an ADX listed developer
What the site handles
A London tennis club might have a waiting list longer than its membership, while a Shoreditch boxing gym loses members every January. Both need a website that takes payment properly, but the rules differ completely. We start by writing down how places are allocated, what each tier includes, how fees are collected and what happens when a member misses a payment. Then we build the public pages, the sign up flow and the member portal around those rules, rather than squeezing your club into a generic template.
Everything below is optional and scoped to your club. A small rowing club may need four of these features; a group running padel courts in several boroughs may need all of them, plus reporting for each site. We would rather launch a smaller set that works on renewal day than a long feature list that confuses members and staff in the first month.
Applicants join online, see their position or status, and confirm interest each season. When a place opens, the next eligible person gets an offer with a deadline to accept and pay. Proposer and seconder steps, playing assessments or committee approval can sit in the flow if your rules require them.
A fair, visible queue that ends the email chains about who was first.
Full, off-peak, junior, student, country, family and social tiers, each with its own price rules, joining fee and booking rights. A member on an off-peak plan simply cannot book a court at 7pm on a weekday, because the booking system reads the tier.
Members pay for exactly the access they get, and peak slots stay protected.
Annual fees by card, Apple Pay or Google Pay, monthly instalments by Direct Debit, and the option to spread a joining fee. This is where sports membership payment integration London clubs need most often goes wrong, so we set up mandates, failed payment retries and Strong Customer Authentication properly.
Fewer chased payments and fewer awkward conversations at the bar.
Members update details, add a partner or child, download receipts, change tier at renewal, request a freeze for injury or travel, and see their mandate status. Committee members get the same records with the permissions their role needs, nothing more.
Routine admin moves from the office to the member.
We connect the membership record to the court booking, boat booking or class timetable you already use, or build a simple one. Guest fees, booking windows and limits on peak bookings per week follow the member's tier automatically.
One login for paying and playing.
City and Canary Wharf employers sometimes buy places for staff. A company account can hold several named members, one invoice and one renewal date, with VAT shown correctly on the invoice for the business buyer.
Business sales without spreadsheets alongside the main system.
Reminders before renewal, a clear statement of the price and term, and a straightforward way to cancel online. We design these screens with the Consumer Contracts Regulations and the drip pricing rules of the Digital Markets, Competition and Consumers Act 2024 in mind.
Renewal terms nobody can say were hidden.
For gyms and climbing walls with staffed or automated entry, member status can feed a door system or a check-in screen. A lapsed or frozen membership stops working at the turnstile without staff needing to intervene.
Only paid members get in.
Active members by tier, lapsed and frozen accounts, waitlist length, failed payments and income by month. For groups running sites in more than one borough, the figures split by venue so each manager sees their own numbers.
Decisions about fees and capacity based on real records.
Parents create one account and add children, with consent for photos, medical notes and emergency contacts captured once and shown only to the coaches who need them. Junior members move to adult tiers automatically on the birthday or season date your rules set, and the parent is told before the price changes.
Fewer forms at the start of each term and fewer surprises at age changes.
Who this is for
London's sports clubs range from volunteer committees running a single grass court site to commercial operators with padel courts under railway arches in several boroughs. Members are often commuters who join near work, near home or both, and their expectations come from the apps they use every day. A Wimbledon club, a Hackney climbing wall and a Wandsworth padel site have little in common beyond that. These are the situations that most often lead a club to rebuild how it sells and renews membership.
The list lives in a spreadsheet, offers go out by email and nobody is certain who has been waiting longest. Fees are collected once a year by bank transfer, with a long tail of reminders. We move the list, the offer process and the annual renewal online, keep the committee's approval step, and give the treasurer a clear view of who has paid. Your existing members are imported, not asked to sign up again.
Committee rules are kept, not replaced.
Each new site arrived with its own booking tool and its own price list. Members who want to play at two venues hold two accounts. We bring memberships into one platform with site-specific tiers, a shared member record and one payment setup, so a member in Clapham can book in Battersea without starting again. Prices can still differ by venue, so a covered court under a railway arch can cost more than an outdoor one.
Built so a further site is a configuration change.
Monthly members join and leave often, and the business depends on recurring income. This is classic sports subscription website development London owners need: a quick sign up on mobile, Direct Debit or card billing, freezes, upgrades and door access linked to payment status, with no surprise charges.
Mobile sign up first, because most joins happen on a phone.
Supporters want to pay once, get member benefits and maybe a vote at the AGM. Volunteers want fewer cash tins. We build a simple paid membership with tiers, renewal reminders, a member card in the browser or wallet, and a record the secretary can export for the club's register. Matchday volunteers can check a supporter's status from a phone at the gate, and the club can send renewal reminders by email rather than by notices pinned in the clubhouse.
How we work together
Codeeo has delivered 200+ projects across the UAE and the US, with a team of 80+ in Dubai, Riyadh and Karachi. We work with London clubs remotely: discovery, design reviews and training all happen by video call. Most clubs start with a fixed scope build for the first release. Some then keep us on a monthly retainer for new features around each season, and larger operators sometimes take a dedicated team while they open new venues. In every case the scope, the priorities and the budget are agreed in writing before work starts, and you can see progress in a staging site throughout the build.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We choose between a managed membership platform with custom pages and a custom build on a modern framework, depending on how unusual your rules are and who will maintain the site. Hosting, domain and payment accounts sit in your name. Data is stored in UK or EU regions where you prefer that. We document the setup so another developer could take it over later.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on how many tiers, venues and integrations the first release includes.
A single club with a few tiers and card or Direct Debit billing is a much smaller job than a multi-venue operator connecting door access, court booking and accounting. We fix the scope in discovery, set the timeline against it, and often aim the launch at your next renewal date so members only move system once. Migrating existing mandates and member records can add time, so we plan it early. Clubs that want sports paid membership platform development London wide, across several venues, usually launch one site first and add the others once the first renewal cycle has run cleanly.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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