Services · Ecommerce development · Sports membership platforms
Codeeo delivers sports membership website development UK organisations can roll out across many clubs, venues and nations. We build paid membership platforms for governing bodies, county and regional associations, franchise and multi-site gym groups, and leisure operators. Individuals buy national or club membership online, pay by Direct Debit, card or wallet, and renew from one account, while each club, region and head office sees the members and income that belong to them.
National platforms carry different risks from a single club site. Vetting rules differ between England and Wales, Scotland and Northern Ireland, VAT treatment depends on who supplies the membership, and one weak payment flow can affect thousands of renewals on the same day.
200+ companies servedFrom a first store to an ADX listed developer
Platform capabilities
A governing body or a group of venues sells membership in layers. An individual may hold a national membership, belong to one or more affiliated clubs, and carry insurance or a competition licence that depends on both. Clubs pay affiliation fees upwards; members pay subscriptions sideways to clubs; head office needs to see all of it without taking over every club's administration.
We design the data model for those layers first, because it decides almost everything else: who can see which records, how money is split, what a renewal means and how reporting works. Then we build the public sales pages, the joining flows and the portals for members, clubs and staff. The capabilities below are typical of national work; your discovery decides the final list.
Members join the national body and choose one or more affiliated clubs during the same checkout, or join a club that registers them nationally on their behalf. The platform records both relationships and keeps renewal dates, eligibility and benefits consistent across them.
One member record, however many clubs a person belongs to.
Clubs affiliate online, pay their annual fee, nominate officers and manage their own members within limits head office sets. A club secretary in Swansea and one in Inverness use the same portal, each seeing only their own club.
Head office stops processing paper affiliation forms.
This is where sports membership payment integration UK bodies need becomes complex: a single payment may include national, regional and club elements. We configure the payment provider to split or reconcile those amounts, with Direct Debit, card, Apple Pay and Google Pay, and Strong Customer Authentication at checkout.
Every pound reaches the right organisation and can be traced.
Coaches and volunteers working with children need checks that differ by nation: DBS in England and Wales, the PVG scheme through Disclosure Scotland, and AccessNI in Northern Ireland. The platform stores check type, reference and expiry, never the certificate content, and blocks roles when a check lapses.
Safeguarding status visible to the right officers across all four nations.
Some memberships are supplied by eligible non-profit bodies and may be VAT exempt, while commercial venues charge VAT. Clubs may also be registered as Community Amateur Sports Clubs with HMRC. The platform records each supplier's status and prices and invoices accordingly, as your tax advisers direct.
Correct invoices whether the seller is a charity, a CASC or a company.
Bodies working in Wales often publish in Welsh as well as English. We design the content model for both from the start, so joining forms, renewal emails and receipts are available in either language, and members choose once in their profile.
Bilingual membership without maintaining two websites.
Where membership carries insurance cover or a licence to compete, the platform shows the member their current entitlement, issues a digital membership card, and lets event organisers confirm status by membership number at entry.
Event entry checks that take seconds, not phone calls.
Membership by nation, region, club, age band and tier, plus joiners, renewals and lapses over time. Reports export in the format your board, funders or home country sports council expect, with personal data removed where it is not needed.
Funding and board reports without manual spreadsheets.
Most national bodies already have a membership system, often several. We map and clean records, de-duplicate members who appear in more than one club, move Direct Debit mandates where providers allow it, and keep old URLs redirecting so search visibility is not lost.
A clean start without asking every member to sign up again.
When most members renew in the same month, the platform staggers reminders, warns members about price changes well ahead, shows the full price including any compulsory national or club element, and offers an online cancellation route as clear as the renewal button. Load is tested before the first run.
A renewal month that does not overwhelm support or the servers.
Who this is for
UK sport is organised through a dense network of national governing bodies, home country councils such as Sport England, sportscotland, Sport Wales and Sport Northern Ireland, county associations, and thousands of affiliated clubs. Alongside that sit commercial operators running gyms, climbing walls and racquet venues across many towns. These are the national situations we are asked to solve.
The current system cannot take Direct Debit, clubs still post forms, and the database has duplicate records for members who moved clubs. We plan a phased replacement: national membership and club affiliation first, then competition entries and coaching qualifications. Data is cleaned and migrated, and clubs are onboarded in groups so support is manageable. Old and new systems run in parallel for a defined period, with a single cut-over date agreed with the board.
Phased so renewal season is never put at risk.
Each site was opened with its own system and price list. Members cannot use another site, and head office cannot see churn by venue. As sports subscription website development UK groups need, we build one platform with national, regional and single-site plans, shared billing and site-level reports, so opening a new venue in Leeds or Bristol becomes a configuration task. Members can visit other sites under a multi-site plan, and the platform records which venue earns each visit for internal reporting.
New sites added without new systems.
Franchisees sell memberships locally under one brand, and the franchisor takes a share. The platform gives each franchisee their own pricing within agreed limits, their own members and payouts, while brand pages, terms and payment setup stay consistent nationally. Franchisor reports show sales and churn by territory, and a franchise that changes hands can be transferred to a new owner without disturbing its members' payments.
Small clubs cannot afford their own membership systems. The association offers a shared platform where each club has its own join page, tiers and member list, and the association collects affiliation automatically. Volunteers get a simple admin and training by video. Clubs that later want more independence can move to their own instance without losing their history, because the data model was built for it from the start.
Shared costs, separate club data.
How we work together
Codeeo has delivered 200+ projects across the UAE and the US, with a team of 80+ across Dubai, Riyadh and Karachi and a 4.7 rating from 23 Google reviews. We have no UK office and work with UK organisations remotely by video call. National platforms are usually delivered as a fixed scope first phase followed by further phases, or by a dedicated team working alongside your digital staff over a longer programme. A support retainer keeps the platform maintained after launch. Each phase has its own written scope and acceptance criteria, and your team sees progress on a staging environment throughout.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
National platforms tend to need a custom build on a framework such as Laravel or Next.js, connected to established payment and Direct Debit providers. Hosting sits in your cloud account in UK or EU regions, with documentation so your team or another supplier can maintain it. Security reviews and penetration testing are planned before launch.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
We design for the differences between nations and organisations from the start.
A national platform has to handle different vetting schemes, possible Welsh language needs, Scots law differences for contracts, and a mix of non-profit and commercial suppliers. We map those in discovery, build them as settings rather than special cases, and pilot with clubs or venues from more than one nation before rolling out widely. Rollout then moves city by city or club group by club group, so a problem found in Cardiff is fixed before clubs in Belfast or Glasgow come on board.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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