Services · Website development · Subscription billing websites
We handle subscription billing website development in Manchester for teams building billing APIs, paywall and membership billing tools, and recurring revenue platforms. The website has two jobs: let a developer in a Northern Quarter studio or a product team at MediaCityUK test whether your product fits within an afternoon, and give the finance director who signs the contract enough confidence to approve it. We design and build both sides on one platform, with documentation, product pages, sign up routes and search foundations planned together rather than bolted on.
Codeeo has no Manchester office. A team of 80+ in Dubai, Riyadh and Karachi works with Manchester clients remotely, and discovery, reviews and launch planning run by video call, with recordings and written decisions shared after each one. You get the same written scope, the same named lead and the same access to work in progress as any client.
200+ companies servedFrom a first store to an ADX listed developer
What goes into the site
Manchester's billing companies often grow the way developer tools grow. Someone on a product team finds you through a search or a recommendation in a community channel, reads the docs, tries the sandbox, and only then tells their manager. By the time finance gets involved, the decision is half made. That changes what the website needs to do. The documentation is part of the marketing. The changelog is evidence that the product is maintained. The sign up path matters as much as the demo form. At the same time, the commercial buyer still needs plain answers about pricing, data protection, VAT handling and support. Many of your customers will be digital publishers, media businesses and online brands, a strong part of the economy around Salford Quays, Spinningfields and the Oxford Road area, so the site should speak to their use cases directly: paywalls, memberships, metered access and bundles.
Quick start guides, API reference generated from your OpenAPI specification, code samples in the languages your users write, and copyable examples for common tasks such as creating a plan or handling a failed renewal webhook. Docs live on the same domain as the marketing site so they build search authority together.
Developers reach a working test faster, and search engines credit the whole site.
Clear calls to action that send developers into your product's own sign up or sandbox flow, with the plan and campaign carried across so product analytics and the CRM agree on where each account came from. The website links into your product; it does not rebuild it.
Attribution you can trust from first visit to active account.
Pages for news paywalls, streaming and podcast memberships, digital magazines, creator subscriptions and metered access, each showing how your product models the plans those businesses sell. Manchester has a deep media and digital sector, so these pages should read as if written by someone who understands it.
Media buyers see their own model described accurately.
A public changelog written from your release notes, with tags for API changes, new integrations and deprecations, plus an optional roadmap page with items your product lead chooses to share. Subscribers can follow changes by email or feed.
Active development is visible, which reassures both developers and buyers.
Pages comparing approaches, such as building billing in house versus using a platform, and guides to moving from common billing tools, written carefully and kept accurate. They target the searches people run when they are already unhappy with their current setup. Each guide is reviewed on a schedule so it stays accurate as other products change.
You meet buyers at the moment they are ready to switch.
A section aimed at the person who pays: how pricing scales, how VAT is handled on your own invoices, payment terms, data processing agreement, support levels and contract options. It answers the questions a finance director asks after the developers have already said yes.
Commercial approval stops being the slow step.
Hosting regions, subprocessors, encryption, access controls, incident handling and your approach to UK GDPR data requests, published in one place with a request form for deeper documents such as penetration test summaries. Larger customers moving onto your platform from self serve accounts will ask for all of it, usually at short notice.
Security reviews start from published answers.
Pages for meetups, talks and hackathons you run or sponsor around Greater Manchester, with registration, slide and recording archives, and links to your community forum or chat. Event content becomes a lasting library rather than a one day announcement. Greater Manchester has an active tech meetup culture, and this is how you show up in it.
Community activity turns into searchable, linkable content.
Analytics, product tracking and advertising tags configured through a consent platform so non essential cookies only load after agreement, as PECR and UK GDPR require. Server side measurement for core events keeps reporting useful without ignoring the visitors who decline.
Reliable numbers without cutting corners on privacy.
Static generation for docs and marketing pages, image handling, careful script loading and WCAG 2.2 checks across templates, including code blocks, tabbed examples and interactive API consoles, which are often the least accessible parts of a developer site.
Fast pages that keyboard and screen reader users can work through.
Who it fits
Greater Manchester supports billing companies at very different stages, from university spin outs near Oxford Road to established teams in Spinningfields and product studios around Ancoats and the Northern Quarter. Some sell mainly to developers, some to media groups, some to finance departments. The common problem is a website that was built for one audience and now has to serve three. The fits below describe where projects usually begin and what we focus on first. In each case we start by measuring what the current site does well, so nothing useful is lost in the rebuild.
Your product is strong and your docs sit on a separate tool with no connection to the marketing site. Developers love it, but nobody can see which docs pages lead to paying accounts. We bring docs and marketing onto one domain and one analytics setup, then design a clear route from quick start to production plan.
Start with the docs; they carry the most traffic.
Your customers are publishers and media businesses, some based at MediaCityUK in Salford, some across the country. They want to see their own revenue model and editorial needs reflected. We build sector pages, product tours with real screens, and a content hub on subscription strategy that your team can maintain.
Use case pages written with your customer success team.
Small teams adopted you through self serve sign up. Now larger companies are asking about security reviews, invoicing terms and service levels. We add a finance and procurement section, a trust area and an enterprise enquiry route without losing the simplicity that won your early users.
Self serve stays simple while enterprise gets its own route.
Several redesigns, two CMS platforms and a blog nobody owns. We audit traffic and conversions page by page, keep what works, rewrite what matters, retire the rest and redirect every changed address so the move does not cost you rankings.
Every URL decision documented before launch.
Working with us
A fixed scope project covers discovery, design, build and launch, which suits most new sites and rebuilds. A monthly retainer keeps a small team adding use case pages, guides and conversion improvements as your product grows. Companies with a long roadmap, such as a docs overhaul plus regional sites, can take a dedicated team that joins their sprint planning. All three are delivered remotely, and you own every account and file throughout. A named project lead keeps decisions, risks and next steps visible on a shared board.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We usually recommend Next.js with a headless CMS for teams with in house engineers, and a docs framework that builds from Markdown and your API specification. Marketing teams who prefer a classic editor can run on WordPress with the docs kept separate on the same domain. Hosting runs in your own cloud account, with preview builds for every change so reviewers in Manchester and elsewhere can check updates before they go live.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Strategy, content structure, design, development, docs, analytics and launch.
We plan and build the public site: product and use case pages, pricing, docs, changelog, community and finance sections. We connect forms and sign up links to your CRM and product analytics, set up consent management and move existing content with redirects. The billing product itself, its checkout and customer dashboard stay with your engineering team. We also set up the structured data, sitemaps and search console properties the site needs from the first day.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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