Services · Mobile app development · Tourism apps

Apps for London tours, river trips and attractions that sell direct.

Codeeo builds tourism apps for London sightseeing operators, attractions, river trip companies and walking and food tour businesses. Visitors buy timed tickets and passes, track a hop-on hop-off bus or boat on a live map, switch the commentary to their own language and get directions that use the Tube, the Elizabeth line and Thames piers. Behind the visitor app sit a crew app for guides, drivers and front of house staff, and an admin system that shows every sale, scan and refund across your products.

London visitors compare everything on their phone before they choose. An app of your own lets you sell to them directly, keep their details, and look after them during the visit instead of leaving that relationship to a reseller listing.

Built for
Sightseeing bus and river operators, attractions, walking and food tour companies and inbound group operators across London.
Typical timeline
We agree a first release in discovery and write its milestones into the scope, tied to your busiest trading periods rather than a generic template.
What you own
The code, the admin system, commentary audio and translations, ticket data, customer lists and app store accounts, all registered to your company.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

Features for London visitors and crews

What a London tourism app needs to do on a busy day.

London's visitors arrive from every continent, stay a few days, and try to fit the South Bank, Westminster, the Tower, a West End show and a market or two into tight schedules. They rely on contactless payment and their phone for everything, and they expect to change plans on the move. Operators here also sell through many channels at once: their own site, online travel agencies, hotel concierges and partners. The features below are the ones London operators ask for most. We choose the mix in discovery: a food tour company needs group check-in and dietary notes, an attraction needs timed entry and a visit guide, and a sightseeing bus company needs live vehicle tracking and multilingual commentary. All of it runs from one admin system, so prices, capacity and changes stay consistent across every channel you sell through.

Explain your project
  • Live vehicle and boat tracking

    For hop-on hop-off buses and river services, the app shows where each vehicle is, the next arrival at every stop and pier, and which stops are affected by a closure. GPS units on your fleet feed the map, and visitors stop guessing whether they have just missed the last departure.

    Fewer complaints at stops and fewer calls to your control room.

  • Commentary in many languages

    Location triggered commentary plays as the bus or boat passes landmarks, in the language the visitor chose at booking. Scripts are managed centrally, so a rerouted bus or a new landmark only needs new content, not a new release. Children's versions of the commentary can run on a separate channel.

    Every passenger hears the tour in a language they understand.

  • Timed tickets, passes and bundles

    Single entries, multi-day passes and combined tickets with partner attractions, with QR codes that work offline at the gate. Bundles are priced and split by partner in the admin system, so revenue sharing is clear at the end of each month. Staff at the gate scan from any phone running the crew app.

    Bundles sell without a spreadsheet to reconcile afterwards.

  • Getting there by Tube, rail, bus and river

    Directions to meeting points and attractions use Transport for London's open data, so visitors see nearby stations, step-free access and current line status. For tours starting at a pier or a station exit, the app shows the exact spot with a photo. Visitors arriving at Heathrow, Gatwick or a mainline terminus get a first route to their hotel area and their first booking.

    Visitors arrive at the right exit, not the wrong side of the road.

  • Contactless and wallet payments

    Apple Pay, Google Pay and card checkout with Strong Customer Authentication handled by your payment provider, plus tickets saved to Apple Wallet or Google Wallet. Refunds and partial refunds run from the admin system without logging into a separate payment portal. Overseas cards are handled without extra steps for the visitor.

    Faster checkout and fewer abandoned bookings.

  • Channel and reseller sync

    Capacity and prices sync with the online travel agencies and booking platforms you already sell through, where they offer an API or a channel manager. One departure has one pool of seats, so a tour sold on a reseller cannot also be sold in your app.

    No double sales across channels.

  • Crew app for guides and drivers

    Guides and drivers see their shifts, scan tickets, count boardings at each stop, log incidents and receive route changes from the control room. Food tour guides see dietary notes and allergies for every guest before the first tasting. Boarding counts per stop help you plan where to add vehicles.

    Crews act on the same information the office sees.

  • Group and school bookings

    Group leaders book once for a whole party, add names later, pay by invoice where you allow it and receive a single entry code. Teachers can see accessibility information and risk assessment details you publish for school visits. Coach drop-off times are held against the booking.

    Group business handled without email chains.

  • Accessibility built in

    Screens built to WCAG 2.2, with step-free routes, accessible toilets, quiet times and seating marked on maps. Under the Equality Act, service providers must make reasonable adjustments, and the app is a practical place to show what you already offer. Access details are kept current from the admin system.

    Disabled visitors can plan the visit with confidence.

  • Memberships and repeat visits

    Annual passes, member entry, priority booking for exhibitions and a digital membership card in the wallet. Londoners who visit several times a year get offers that suit them, while overseas visitors see the products that make sense for a short trip, from the same admin system.

    Local visitors return more often and renew without paper forms.

Who this is for

London tourism businesses that get the most from an app.

London has every kind of tourism business, from global sightseeing brands to a two-person street food tour in the East End. The ones that gain most from an app are those with repeat customers, several products to sell, or a visitor experience that continues after the ticket is scanned. Our tour booking app development in London is shaped around that: we find where visitors and staff lose time today, and build to fix those points first. Operators that only sell a single product through resellers may not need an app yet, and we will say so in discovery rather than build something that sits unused.

01

Hop-on hop-off bus and river operators

Your product is a network rather than a single tour. Visitors need to know where vehicles are, which stops serve which sights, and how long their ticket is valid. Your control room needs to reroute around marches, road closures and events. An app with live tracking, commentary and route alerts puts those answers in the visitor's hand and cuts crowding at the busiest stops by the Thames and in the West End. Tickets valid for a day or more live in the visitor's wallet, and expiry reminders prompt an upgrade before the ticket lapses.

Live data matters more than visual polish here.

02

Attractions and experiences

For an attraction, the app's value starts at the entrance. Timed entry, a floor plan, narration by room or zone, exhibition updates, membership cards and a shop or café offer at the end. We connect to your ticketing system where possible, and give your learning and curatorial teams a content editor so they can update stories without waiting for a developer. Free entry museums can still use the app for exhibition bookings, donations at the end of a visit and trails for families, so the visit is planned rather than improvised.

Members and annual pass holders are the users to design for.

03

Walking, food and themed tour companies

Tours through Borough Market, Shoreditch, Covent Garden or along the river rely on a guide meeting a group at a precise spot, at a precise time, with the right dietary notes. A focused app handles booking, meeting points, check-in, allergies, tips and reviews, and gives you a direct channel for the repeat Londoners who now make up a share of many food tour businesses. Guides can see at a glance who has arrived, who is running late from the Tube and who has paid a deposit for a private tour.

A small, sharp first release suits these operators best.

04

Inbound group and itinerary operators

Operators bringing coach groups, student trips and incentive groups to London need itineraries, rooming lists, entry times, coach schedules and emergency contacts in one place. A group app keeps each traveller's day in their pocket, and a coordinator view shows where every group is. Coach timings are planned around the Ultra Low Emission Zone and central London parking and drop-off rules your drivers already follow. Group leaders can message their travellers through the app instead of a personal phone number.

Itinerary changes reach everyone at once.

Six stages to a London tourism app your visitors keep using.

  1. 01Remote discoveryVideo sessions with your operations, sales and front of house leads to map channels, ticket types, stops, staff roles and the visitor complaints you hear most often. Every session ends with written notes.
  2. 02Product scopeA written list of features for the first release, with what waits for later, integrations confirmed, content owners named and milestones agreed against your trading calendar. You sign off before design starts.
  3. 03Design and prototypeClickable prototypes tested with real visitors where possible, focused on buying, finding the start point and following the tour on a small screen in bright daylight. Feedback shapes the next round of screens.
  4. 04EngineeringVisitor app, crew app and admin built in short cycles, with live tracking, ticketing, payments and channel sync connected and tested against your real data. Demos follow every cycle so nothing arrives as a surprise.
  5. 05Launch readinessLoad testing for peak days, gate scanning trials, store submission, staff training by video and a support plan for the first weeks after release. Rollback plans are agreed in advance.
  6. 06Measured improvementWe review sales by channel, drop-off in checkout, scan data and visitor feedback with you each quarter, and plan releases from those findings. Small fixes ship between the larger releases.

Technology

What we build this with.

Native or cross platform builds chosen per product, with offline ticket validation, real-time location services and a content system your team edits. As tourism mobile app developers for London operators, we keep the architecture simple enough for your own staff or another supplier to maintain. Hosting scales for summer weekends and big events.

01Mobile

  • Swift
  • Kotlin
  • Flutter
  • React Native

02Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

03Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

What London tourism businesses ask before they build.

Scope, integrations, languages and content, more than screens.

A simple booking app for one walking tour costs far less than a sightseeing network with live tracking, multilingual commentary and reseller sync. The heaviest items are usually integrations with ticketing systems and travel agencies, live vehicle data, recorded audio in several languages, and offline validation at gates. We price after discovery, once the first release is written down, so you are paying for agreed features rather than estimates. Ongoing hosting and support are scoped separately so you can see both.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews