Services · Website development · Tourism websites
Codeeo handles tourism website development in Edinburgh for walking and ghost tour companies, Highland day trip operators, whisky and food experiences, guest houses, self-catering hosts and visitor attractions. We build sites that rank for what visitors search before they arrive, explain each product clearly, carry your licence and levy details where the law expects them, and turn interest into an enquiry, a group request or a click through to your booking system. Your own team edits it all, from August schedules to winter opening hours.
A tour company in the Old Town competes with resellers that outspend it on advertising. A well built site of your own is how you win the direct visitor: the person who searched your name, read your reviews and wants to deal with you rather than a marketplace.
200+ companies servedFrom a first store to an ADX listed developer
What the site includes
Most people who end up on an Edinburgh tour or in a city guest house started months earlier on a phone, comparing options against the Fringe dates or a Hogmanay trip. Some are first timers who need the basics: where the Royal Mile is, how far Leith sits from Waverley, whether a tour suits children, what happens if it rains. Others are returning visitors looking for something new. A good tourism site answers both quickly and then asks for the enquiry.
We build information architecture around your products and the questions your office answers every day, then wire each page to a clear next step. Live payment and seat inventory stay in your chosen booking platform, which the site links to cleanly. If you need the site itself to take bookings and deposits, that is a separate ecommerce build we scope on its own.
The result is a site that does three jobs well: it earns visibility in search, it answers the practical questions that stop people booking, and it captures the higher value enquiries that marketplaces rarely send your way. Below is what that usually includes for an Edinburgh operator.
Each tour, attraction ticket type or room gets its own page with duration, meeting point, accessibility notes, what is included, cancellation terms and photography that shows the real thing. Structured sections mean your team can add a new ghost walk or a seasonal tasting without asking a developer.
Visitors understand what they are buying before they ask a question.
August and the winter festival period change everything in Edinburgh: extra departures, different start points, venue partnerships. We build seasonal landing pages and banners your staff can schedule in advance, then retire when the city quietens down.
Your site reflects the city's calendar without a rebuild each year.
Old Town closes and wynds confuse even locals. We add static maps, photos of the exact start point and walking directions from Waverley, the tram stops and major hotels, written in plain English and optimised so they load quickly on a roaming connection.
Fewer late arrivals and fewer calls asking where to stand.
Short forms for private tours, school groups, corporate events and wedding parties, with fields that capture date, group size and language. Requests land in your inbox or CRM with the source page attached, so you know which content produced the lead.
Higher value group work arrives complete and traceable.
Buttons and embedded widgets connect to the booking platform you already use, with tracking that survives the hand-off so you can see which pages lead to sales. We test the hand-off on mobile, where most Edinburgh tour sales start.
Direct sales measured properly, without replacing a system that works.
Short-term let hosts in Scotland must show their licence number, guest limit and, where required, the energy rating on listings and adverts. Accommodation sites also need to explain the Edinburgh visitor levy clearly. We build fields for these so they appear consistently on every relevant page.
Compliance details shown everywhere they belong, from one source.
Technical SEO, clean URLs, schema for tourist attractions, events, local businesses and FAQs, and content planned around how visitors actually search, such as tours near the castle or day trips from the city. Your Google Business Profile and site tell the same story.
More of your traffic comes from search rather than paid resellers.
Edinburgh draws visitors from across Europe, North America and Asia. We plan language versions with proper hreflang tags and translated, not machine dumped, product copy, starting with the languages your guides already offer.
International visitors read your pages in the language they plan in.
Visitors compare you with several Old Town competitors in the same evening. We pull verified reviews from the platforms you already use, show guide profiles with real photos, and set out cancellation and weather policies plainly, so the reasons to book direct are visible on every product page rather than buried in the footer.
Visitors trust your site enough to book with you rather than a reseller.
Built to WCAG 2.2 AA, with good contrast, captions on video and honest step-free access information for a city of steep streets and stairs. Images are compressed and pages pass Core Web Vitals on a mid range phone.
Every visitor can plan, and Google rewards the speed.
Who this is for
The city's visitor economy is unusually compact. Within a short walk of the castle you find historic attractions, independent tour guides, festival venues, whisky bars offering tastings and hundreds of holiday flats. Each needs a different kind of site. Here is how we approach the four we see most often, as a tourism web development company Edinburgh businesses can work with remotely.
You run several departures a day from the Royal Mile or the Grassmarket and compete with larger brands on third party marketplaces. Your site needs strong product pages, clear meeting points, reviews pulled in from the platforms you use and a hand-off to your booking tool that works on a phone in the street. We focus on search content for the tours people already look for and on group and private enquiries, where margins are better.
Direct bookings protect your margin, and your site is where they start.
Your listings must carry your short-term let licence number, and from late July 2026 guests also expect the visitor levy explained before they commit. A site of your own lets you present rooms or flats properly, show the neighbourhood, whether Marchmont, Stockbridge or Leith, and link to your channel manager or booking engine for availability. Guests who book direct save you commission, and the site is where you can explain house rules, parking and festival period minimum stays before they arrive.
Licence details stay consistent everywhere.
Museums, galleries, historic houses and visitor experiences need opening times, accessibility guides, education and group pages, venue hire and events, often with a trust or board approving content. We set up roles and approval steps in the CMS so curators, marketing and front of house each edit their own sections. Venue hire pages for weddings and dinners get their own enquiry route, because those leads are handled by different people and follow a slower sales cycle than ticket buyers.
Clear roles keep content accurate.
Coach and minibus operators selling trips to Loch Ness, the Highlands or the Borders need itinerary pages, pickup point information across the city, and a clear explanation of what happens in bad weather. We structure itineraries so they rank individually and feed your booking system without duplicate content. Multi-day tours that include accommodation can fall under package travel rules, so we leave room for the information your adviser says you must show.
Each itinerary becomes its own search entry point.
How we work together
Codeeo is a team of 80+ across Dubai, Riyadh and Karachi with 200+ projects delivered across the UAE and the US, and a 4.7 rating from 23 Google reviews. We have no Edinburgh office: discovery, design reviews and training all run by video call, with shared documents and recorded walkthroughs. Most operators start with a fixed scope build, then keep a small retainer for seasonal updates and SEO. Cost depends on the number of page templates, language versions, integrations and how much copy and photography we help produce.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We usually recommend WordPress or a headless CMS with a Next.js front end, chosen by how many people edit the site and how much content you publish. Hosting sits on a UK or European region with a CDN, so pages stay quick through the August surge. Everything is documented and handed over, so you are never tied to us for routine changes.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on page count, languages and integrations, and the date is fixed in the scope.
A focused site for a single tour brand is quicker than a multilingual attraction site with venue hire, education pages and several approvers. We agree the launch date during discovery and work backwards from your season. Most clients want to go live in spring, before the Fringe, so the new site has time to settle in search. Content readiness is the usual bottleneck, so we flag missing copy and photography early.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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