Services · Website development · Tourism websites
Codeeo delivers tourism website development in London for attractions, sightseeing and river operators, food and walking tour companies, inbound tour operators and serviced apartment brands. London visitors search hard and compare harder, so we build sites that load fast on a roaming phone, rank for specific experiences rather than generic city terms, speak to overseas and domestic visitors in their own words, and route each person to the right next step: a ticket link, a group quote, a trade enquiry or a call.
Your site is the one channel in London tourism you fully control. Search engines, resellers and review platforms all sit between you and the visitor; a fast, credible site of your own is how you keep the relationship and the margin.
200+ companies servedFrom a first store to an ADX listed developer
What we build
London tourism is crowded at every level. A family planning a half term trip, a coach operator from the Netherlands, a conference organiser booking a team evening and a solo traveller on a three day stopover all land on the same kind of site with very different needs. Generic templates treat them identically and lose most of them. Add the visitor already in the city, searching on a phone outside a station for something to do this afternoon, and the site has to be quick, clear and specific about where you are.
Our approach is to separate audiences early, give each a short path to what they came for, and make sure the content beneath is specific enough to rank against Visit London listings, aggregator pages and the large attraction groups. Ticket inventory and payment stay with your booking or ticketing platform, which the site connects to; a site that takes payment itself is a separate commerce project.
Here is what a typical London build covers.
Distinct entry points for individual visitors, families, schools, travel trade and corporate groups, each with its own landing page, content and enquiry form. A coach operator never has to wade through family ticket copy to find group rates and coach parking advice, and a teacher finds risk assessment documents and curriculum links in one place.
Each audience reaches its own next step in a couple of taps.
Pages for each tour, cruise, exhibition or experience, structured around the specific searches visitors make, such as Thames evening cruises or Borough Market food tours, with schema for events, tourist attractions, reviews and FAQs.
You rank for the experiences you sell, not just your brand name.
Directions from the nearest Underground, Overground, Elizabeth line and National Rail stations, river piers and bus routes, plus step-free routes where they exist. Written for people who do not yet know the difference between Bank and Monument.
Visitors arrive on time and in the right place.
A password protected area for tour operators, DMCs and school travel companies with fact sheets, image packs, itineraries and terms, plus a request form that feeds your sales team. Trade partners stop emailing for the same documents each season.
Trade and group revenue gets the attention it deserves.
Links and embeds into your ticketing or tour booking platform with the right product and date preselected, and analytics that follow the visitor across the hand-off so marketing can see which pages actually sell.
Clear attribution for every direct sale.
Language versions with hreflang, translated navigation and product copy reviewed by a native speaker, starting with the markets that already buy from you. We keep translation workflows inside the CMS so new products do not wait months for every language.
Overseas visitors trust a page written for them.
WCAG 2.2 AA design and build, plus structured access information: step-free entry, quiet hours, seating, assistance dogs and sensory guides. The Equality Act expects reasonable adjustments, and many visitors decide on these details alone.
Disabled visitors can plan with confidence.
Attractions and riverboats often earn as much from private hire as from tickets. We build capacity tables, floor plans, sample menus and an enquiry flow that captures date, headcount and budget range text from the organiser.
Event leads arrive qualified and routed to the right manager.
A PECR compliant consent banner, a UK GDPR privacy notice structured for your actual data flows, and price displays that show mandatory charges up front, in line with the drip pricing rules of the Digital Markets, Competition and Consumers Act 2024.
Marketing runs on clean consent and honest prices.
Image pipelines, caching and a CDN so pages stay fast when a campaign or a news story sends thousands of visitors at once. We measure Core Web Vitals from real UK and overseas devices, not just a developer's laptop.
Traffic spikes become enquiries, not timeouts.
Who this is for
We are a useful partner when your site has outgrown a template, when several teams need to edit it, or when trade and group business matters as much as walk-up visitors. We are not the right choice if you only need a single page brochure. Nor do we replace a ticketing system that already works well; we make the site in front of it far better at bringing the right visitors to it and at capturing the enquiries it was never designed to handle. These are the four briefs we see most from London operators looking for a tourism web development company in London that will work with them remotely.
Exhibitions change, opening hours shift for private events and members want early access. Your site must handle many content types, several editors and approval steps, and still be fast. We model exhibitions, events and visitor information as separate content types so each team updates its own section, and the homepage assembles itself from what is current.
Content models that match how your teams already work.
Routes, stops, piers and timetables are the core content, and they change by season. We build route pages with structured stop data, service alerts that the operations team can post in seconds, and a clean link into ticketing. Group and charter enquiries get their own path, because a private boat hire is a different sale from a day ticket. When the river is closed or a road is shut for a state occasion, a single alert can appear on every affected route page at once, then disappear when service returns.
Operations can post alerts without calling a developer.
Smaller teams competing with bigger brands in Borough, Shoreditch, Soho or Greenwich need sharp product pages, strong reviews, guide profiles and search content that targets niche interests. We keep the stack simple enough that the founder can publish a new tour on a Sunday evening without help. Guide biographies, sample stops and honest notes about walking distance and dietary options answer the questions that otherwise arrive by email, and they give search engines the detail they need to rank you for specific interests.
Small team, simple tools, strong content.
Inbound specialists need itinerary builders and trade resources; apartment brands need location pages, house rules and clear stay information. Entire home short lets in Greater London are generally limited to 90 nights a year without planning permission, so content and booking links should reflect how your properties are actually permitted to trade. For inbound operators, sample itineraries across London and onward to Bath, Oxford or Edinburgh become strong search pages and useful sales tools for agents abroad.
Content that reflects the rules you operate under.
How we work together
Our team of 80+ works from Dubai, Riyadh and Karachi; we have delivered 200+ projects across the UAE and the US and hold a 4.7 rating from 23 Google reviews. We have no London office and work with clients there remotely, with every review and training session by video call. Most start with a fixed scope project, then keep a monthly retainer for content and SEO. Larger venues sometimes take a dedicated team. Cost rises with audiences, templates, languages, integrations and editorial roles. A retainer typically covers new experience pages, seasonal campaigns, technical SEO fixes, accessibility checks after content changes and small feature requests, planned each month against your trading calendar.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
For content heavy attractions we usually pair a headless CMS with a Next.js front end; for smaller tour companies a well built WordPress site is often the better fit. Hosting runs in a UK or European region with a CDN in front. The stack is documented and handed over, so another developer can take it on later if you choose.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Audiences, page templates, languages, integrations and how much content we help create.
A food tour company with six products and one language needs far less than an attraction with exhibitions, venue hire, a trade portal and five languages. Integrations with ticketing, CRM and membership systems add work, as do editorial roles and approval steps. We price after discovery, once these are clear, and list exactly what is included so there are no surprises later in the project. Photography, video and copywriting are optional extras that also move the figure, so we quote them separately.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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