Services · Website development · Tourism websites
Codeeo provides tourism website development in Manchester for stadium and football heritage experiences, music and food tour companies, attractions, hotels and serviced apartments, and operators running day trips into the Peak District and the Lakes. Visitors come for a match, a concert, a conference or a weekend away, often at short notice. We build sites that rank for those reasons to visit, answer practical questions about getting around the city, and capture enquiries from groups, schools, corporate planners and fans travelling together.
Manchester demand moves with the fixture list and the events diary rather than a single summer peak. Your website has to keep up with that calendar, and your team has to be able to update it the same day a date changes. A site that still advertises last month's fixture costs you trust and wastes the search traffic that event earned.
200+ companies servedFrom a first store to an ADX listed developer
Website features
A football fan from Scandinavia, a hen party from Glasgow, a couple on a city break from London and a conference delegate with a free evening all search differently. The fan wants the stadium tour times on a non-match day, the group wants a private food tour around the Northern Quarter, the couple wants a weekend plan, and the delegate wants something within walking distance of Manchester Central.
We design the site around those intents and the questions your team already answers by phone and email. The aim is a site that brings in organic traffic, keeps visitors on the page long enough to trust you, and asks for the right action at the right moment. Live inventory and payment stay with your booking engine or channel manager; we connect to it rather than rebuild it. If you want the website itself to take payment, we scope that separately as a commerce project.
Many Manchester visitors also arrive through Manchester Airport for a wider trip around the North, so the site often needs to sell the city as a base: what can be done in a day, what is worth staying an extra night for, and how your product fits into that plan. The features below are the ones that most often earn their place on a Manchester build.
Templates your team can clone for a fixture weekend, a stadium concert, a festival or a major conference, each with timings, travel advice and the products that fit. Pages go live in minutes and expire automatically once the event has passed.
You capture demand from every big date in the city.
Tours and attractions presented with route, duration, accessibility, what to bring, group sizes and cancellation terms, plus authentic photography of Castlefield canals, Ancoats mills or the stadium tunnel rather than generic stock.
Fewer pre-booking questions and better qualified visitors.
Dedicated forms for stag and hen groups, school trips, supporters' clubs, university open day families and corporate teams, capturing dates, numbers and preferences, then sending each type to the person who handles it.
Group business, which is often worth more per booking, arrives organised.
Directions from Piccadilly, Victoria and Oxford Road stations, Metrolink stops and Manchester Airport, with notes on match day crowds and road closures. We keep the advice in reusable blocks so one change updates every page.
Visitors find you without ringing the office.
For hotels and serviced apartments inside the Accommodation BID area, the City Visitor Charge should be explained before a guest commits, consistent with the drip pricing rules now in force. We build a managed notice that matches what your booking engine adds.
Guests see the full stay cost early, with no surprises at checkout.
Location pages, Google Business Profile alignment, LocalBusiness and TouristAttraction schema and internal linking that helps search engines understand where you sit in the city, from Spinningfields to Salford Quays.
You appear when visitors search nearby, on the day.
Review feeds from the platforms you already use, short guide and host profiles, and press mentions you can verify, laid out so they support the decision rather than cluttering the page.
Visitors trust you enough to contact you directly.
Sign-up forms with clear, separate consent for marketing, a PECR compliant cookie banner, and connection to your email platform, so you can bring back visitors for the next season or the next fixture.
A growing list of past visitors you are allowed to contact.
Analytics and conversion tracking configured so a visit that starts on a match weekend page and ends in your booking engine is counted as one sale, with the source intact. Reports show which events, neighbourhoods and languages actually produce revenue, not just traffic.
Marketing spend goes where the bookings come from.
WCAG 2.2 AA throughout, with honest access information for venues in converted mills and warehouses, where lifts and level entry vary. Good accessibility also helps older visitors and anyone browsing on a cracked screen in the rain.
More people can plan with you, and you meet Equality Act expectations.
Who this is for
Greater Manchester's visitor economy mixes big international draws with a dense independent scene. As a tourism web development company Manchester operators can work with remotely, we tend to fit businesses that have outgrown a template site, rely on events, or sell to groups. If you are opening something new, we can also help plan the content before the site is designed. What these businesses share is a calendar that changes quickly and audiences that range from local residents on a day out to international fans who have never visited the North of England before. The four briefs below are the ones we see most often, and each leads to a different site structure.
Stadium tours, museum visits and football heritage walks depend on fixture schedules that move with TV picks and cup runs. Your website needs date-aware messaging, clear advice on match and non-match days, and multilingual pages for overseas supporters. We build structured content so a fixture change updates every affected page, and group forms that suit supporters' clubs travelling from abroad. Hospitality packages and corporate days get their own enquiry route, because they are sold by a different team on a longer cycle.
Fixture changes handled in one place.
Small teams in the Northern Quarter, Ancoats or the Village need strong product pages, guide personality and good search content about the city's music history, industrial past and food scene. We keep the CMS simple and give you landing page templates for private tours, team socials and celebrations, which tend to be your most profitable bookings. A short blog or guide section, written by your guides rather than an agency, builds the kind of specific, first hand content that ranks for niche searches about the city.
Content that reflects real local knowledge.
Direct bookings save commission, but only if your own site is as clear as the online travel agents. We present rooms and locations properly, explain the City Visitor Charge where it applies, show what is nearby for business and leisure guests, and hand off cleanly to your booking engine with tracking intact. Conference and graduation weekends get their own landing pages, because those guests book differently from leisure visitors and often need invoices for an employer or a family member.
Direct bookings measured and explained.
Museums, galleries and visitor venues need opening times, events, school and group pages and venue hire. Day trip operators heading for the Peak District, Chester or the Lake District need itinerary pages and pickup points. We model each as structured content so it ranks, stays accurate and is easy to update. Education pages for schools and colleges, with risk assessment documents and learning resources, often bring steady weekday demand outside the holiday peaks.
One CMS for many content types.
How we work together
We are 80+ people across Dubai, Riyadh and Karachi, with 200+ projects delivered across the UAE and the US and a 4.7 rating from 23 Google reviews. We work with Manchester clients remotely: discovery, reviews and training run by video call, with decisions recorded in shared documents. Most clients take a fixed scope build and then a monthly retainer for events content and SEO. Cost depends on templates, integrations, languages and the content we produce with you. Retainers usually cover new event pages ahead of each season, technical SEO, accessibility checks after content changes, and small improvements suggested by the analytics.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We pick the platform by how your team works. WordPress suits most tour companies and smaller hotels; a headless CMS with Next.js suits attractions and groups with many editors. Hosting is in a UK or European region behind a CDN, sized to handle event peaks without paying for that capacity all year.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
With your audiences, your events calendar and the questions your team answers every day.
We start by looking at where enquiries and bookings come from now, which events drive demand, and what visitors ask before they commit. That shapes the sitemap, the content plan and the integrations. From there we write a scope with pages, features and dates, agreed before design starts, so the build is measured against a clear brief rather than shifting ideas. If you already have analytics and booking reports, sharing them early lets us base the plan on evidence rather than guesswork.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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