Services · Website development · Tourism websites
Codeeo carries out tourism website development across the UK for tour operators, attraction groups, heritage organisations, holiday accommodation brands and destination partnerships. We build multi-destination sites that present products in several cities and regions, rank for what domestic and overseas visitors search, satisfy UK rules on consumer information, data, cookies and accessibility, and route every visitor to the right next step, whether that is a booking platform, a trade enquiry, a group quote or a brochure request.
A national tourism brand faces problems a single city operator never meets: four nations with different public bodies and, in places, different law; regional content that must not read as duplicates; several editors in different offices; and a brand that must feel consistent from Cornwall to the Cairngorms.
200+ companies servedFrom a first store to an ADX listed developer
Platform capabilities
A visitor planning a fortnight in Britain thinks in regions, not in your product codes. They want to know what is near Bath, how to get from London to the Highlands, whether a castle has step-free access, and what happens to their booking if a train strike changes plans. Domestic visitors, meanwhile, search for short breaks, school holiday ideas and things to do near home, and many of them decide within a single evening of browsing on a phone.
We build a content model where destinations, products, itineraries and visitor information are separate, connected objects. One update to a product flows to every destination page that features it, regional teams edit their own areas, and head office keeps control of brand and legal content. Booking and payment stay in your existing platforms, which the site connects to; if the website itself needs to take money, that is a separate commerce project we scope on its own.
National visitor bodies such as VisitBritain, VisitEngland, VisitScotland, Visit Wales and Tourism Northern Ireland shape how people discover the UK, and many operators list with them. Your own website is where that interest becomes a relationship, so it has to be at least as clear, fast and trustworthy as the official sources that sent the visitor to you. These are the capabilities we usually plan for.
Hub pages for nations, regions and cities, each with genuinely local content written or reviewed by people who know the area. Filters let visitors browse by place, theme, duration and accessibility, and internal links connect products to the places they serve.
Search engines and visitors both understand your geographic reach.
Multi-day itineraries assembled from reusable stops, transfers and products, with maps, day by day text and onward links. Agents and visitors can download a printable version, and each itinerary becomes a strong search page in its own right.
Long trips sold with clear, persuasive structure.
Where you combine travel services, the Package Travel and Linked Travel Arrangements Regulations require specific pre-contract information, and flight-inclusive packages bring ATOL into scope. We build structured fields so the required information appears consistently, approved by your adviser.
Required information shown the same way on every product.
The Digital Markets, Competition and Consumers Act 2024 drip pricing rules are now in force, so mandatory fees and visitor levies must be visible with the headline price. Consumer prices are shown including VAT. We configure templates so partial prices cannot appear by accident.
Prices that meet the rules and reduce abandoned enquiries.
Language versions for your main overseas markets, plus Welsh for operators in Wales who want to serve Welsh speakers properly. Hreflang, translated URLs and translation workflows sit inside the CMS, so new products are queued for every language automatically.
Each audience reads you in the language it plans in.
Permissions that let regional managers edit their destinations, product teams update tours and legal approve terms, with drafts, scheduled publishing and revision history. Head office sees what changed, where and by whom.
Many editors, one consistent brand.
A gated section for overseas tour operators, travel agents and DMCs with rates documents, image libraries, fact sheets and itineraries, plus an enquiry route into your sales CRM. Access can be granted and withdrawn by your team.
International trade partners serve themselves.
WCAG 2.2 AA design and build, with structured access information for every product and venue. In Great Britain the Equality Act expects reasonable adjustments; Northern Ireland has its own disability legislation, and we design to meet both. Access information follows a consistent format, so visitors can compare properties easily.
Disabled visitors across all four nations can plan with you.
UK GDPR compliant forms and privacy notices, a PECR consent platform that blocks non-essential tracking until the visitor agrees, hardened hosting, backups and monitoring. Security reviews cover the CMS, plugins and integrations.
Data handled in a way the ICO would recognise.
Links and embeds into the reservation, ticketing or channel management systems you already use, with tracking across the hand-off. Card payments on those platforms follow Strong Customer Authentication; the site simply gets visitors there with the right product and date chosen.
Your existing systems stay, and the site feeds them.
Who this is for
We are a good match when a site has to serve several places, several audiences and several editors at once, and when search, accessibility and consumer law all matter. As a tourism web development company UK operators can work with remotely, we bring structured content, careful migration and clear documentation rather than a template with your logo on it. We also plan for growth: the platform you launch with should take a new region, a new language or a new product line without a rebuild. These are the four briefs we see most often.
You sell walking tours in York, Edinburgh and London, or coach tours that cross England and Scotland. The site needs a shared catalogue with local pages that rank independently, consistent policies, and departure information that operations can update without touching the design. We model products once and present them by place, so expansion to a new city is a content task, not a rebuild. Guides and drivers can also be featured by region, which adds the human detail visitors look for.
A new city becomes a content task, not a new site.
Several properties under one brand, each with its own opening times, events, access guides and venue hire. Members, schools, trade and individual visitors all need routes in. We build shared templates with property-level control, so each site manager runs their own pages while the group keeps a single design, search strategy and analytics view.
Property-level control within one brand.
Cottages, lodges, apartments or hotels spread across the UK face different local rules: short-let licensing in Scotland, the London 90-night limit, and visitor levies emerging in Scotland and Wales. Your site needs location pages that sell the area and property information that reflects those rules accurately, then hands off to your booking engine. Licence numbers, guest limits and levy notices sit in structured fields, so a change in one council's rules can be applied to every affected property at once.
Local rules reflected in each listing.
Partnerships that promote a region or city need business listings, event calendars, itineraries and campaign pages, with members updating their own entries. We build listing workflows with moderation, structured event data and campaign templates, and keep the site fast enough for the traffic a national campaign brings. Members get a simple dashboard for their listing and events, and your team approves changes before they go public.
Member content with proper moderation.
How we work together
Codeeo has delivered 200+ projects across the UAE and the US, with 80+ people across Dubai, Riyadh and Karachi and a 4.7 rating from 23 Google reviews. We have no UK office; we work with clients across the UK remotely, by video call and shared workspaces. National builds usually start as a fixed scope first phase, followed by a retainer or a dedicated team for regional rollout. Cost depends on regions, templates, languages, integrations, editorial workflow and content production. A phased plan spreads that investment, with the destinations that drive most demand going first and smaller regions following once the platform has proved itself.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Large multi-destination sites usually suit a headless CMS with a Next.js front end; smaller national operators can do well on WordPress. Hosting runs in a UK or European region with a CDN, staging environments and automated backups. We choose mainstream, well supported tools so the platform can be maintained by any competent team in future.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It is mostly about structure, governance and the differences between the four nations.
A national site needs a content model that scales to new places without duplicate pages, editorial roles for teams in different locations, and awareness that Scotland and Northern Ireland have their own legal systems while visitor levies and licensing vary by nation and council. Search strategy also changes: you compete regionally as well as nationally, so each destination hub needs its own genuine local content. Governance matters too: someone must own each region's pages, or they quietly go out of date.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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