Services · Ecommerce development · Warehouse management subscription sites

Self-serve sign up and billing for London warehouse software companies.

Codeeo delivers warehouse management subscription website development London software companies need when buyers expect to choose a plan, pay and start onboarding in one sitting. We build the marketing site, the plan picker, a checkout that handles UK and international business buyers, recurring billing in several currencies, and an account area where customers change plans themselves. For a London vendor selling to fulfilment operators, online brands and importers here and abroad, the website becomes the main sales channel rather than a brochure that ends in a contact form.

We focus on the site and billing platform, not the warehouse product. Codeeo has no London office; our team of 80+ works with London clients remotely, and discovery, design reviews and acceptance testing all run by video call. We have delivered 200+ projects across the UAE and the US.

Built for
London based warehouse and fulfilment software companies that sell online to small brands, mid market operators and overseas customers.
Typical timeline
Set after discovery, when the plans, currencies and integrations are written into a scope with milestones you approve.
What you own
Source code, billing and payment provider accounts, subscriber data, analytics and the domain, all registered to your business.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

Platform capabilities

Built for buyers who never want to book a demo.

Many warehouse software companies in London were founded around Old Street, Shoreditch or King's Cross with a product led model in mind: an operator finds the product, reads the pricing, signs up and connects a shop or a carrier before anyone from sales gets involved. Their customers range from a two person fashion label packing orders in Hackney to a fulfilment house with clients in Germany and the United States.

A platform for that model has to make self-serve work properly. Plans must be easy to compare, the checkout must cope with a VAT number from Dublin as easily as one from Croydon, and the account area must handle upgrades at midnight during a sales spike. Warehouse management SaaS website development London founders ask us for tends to start here: a site that sells, and billing that never needs a developer to raise an invoice. Below are the capabilities we usually scope for London vendors, ordered roughly by how early they appear in the buyer's path.

Explain your project
  • Plan picker with a volume estimator

    Buyers enter their monthly orders, SKUs or number of client accounts and see which plan fits, what overages would look like and when an annual plan becomes better value. The estimator uses the same rules as the billing engine, so the advice matches the invoice. The estimator also captures the inputs as lead data, so sales can follow up with buyers who looked at the largest plans but did not complete checkout.

    Fewer buyers choose the wrong tier and churn in the first quarter.

  • Multi-currency pricing and invoicing

    Sterling for UK accounts, euros and dollars for overseas buyers if you sell abroad, with price lists you set per currency rather than live conversion that changes the bill every month. Invoices, receipts and the account area show the customer's own currency throughout.

    International customers see stable prices in the currency they budget in.

  • Tax by buyer location and status

    The checkout asks where the business is established and validates VAT numbers where it can. UK business buyers get UK VAT invoices; overseas businesses are usually invoiced without UK VAT under place of supply rules your accountant confirms. The evidence for each decision is stored against the account. If you later sell to consumers abroad, different rules apply, and we leave room for that in the data model.

    Correct invoices from day one, and an audit trail if HMRC asks.

  • Trial and freemium controls

    Where your commercial plan includes a limited free tier or a time boxed evaluation, the platform enforces the limits, reminds users before anything becomes chargeable and requires an explicit step to start paying. No card is charged silently at the end of an evaluation.

    Conversions you can defend, and fewer chargebacks.

  • Connected onboarding after payment

    Once payment clears, the platform provisions the tenant in your WMS, sends the welcome sequence and opens setup steps such as connecting a shop, a carrier or an accounting tool. Billing and product access stay in sync through webhooks.

    A new London fulfilment client can start receiving stock the same day they pay.

  • Annual contracts and quote acceptance

    Larger London operators often want an annual commitment, a negotiated discount and a contract they can sign online. Sales builds the quote from the same price book, the buyer accepts it with an electronic signature, and the accepted quote becomes a live subscription with the agreed terms, start date and invoicing schedule.

    Sales led deals land in billing without anyone retyping them.

  • Seat, client and add-on management

    Fulfilment houses add their own client brands as sub accounts, add warehouse users and switch on modules such as returns or customs documents. Each change shows its price before confirmation and is prorated on the next invoice.

    Accounts grow without a sales call for every change.

  • Failed payment recovery

    Smart retries timed to common payday patterns, in-app banners, email reminders and a secure page to complete Strong Customer Authentication when a bank demands it. Access is limited in stages you choose, never cut mid shift without notice. Every chart links back to the underlying billing events, so a number questioned in a board meeting can be traced in minutes.

    Involuntary churn falls without upsetting good customers.

  • Subscription metrics for the board

    Recurring revenue, expansion, contraction, churn and cohort retention calculated from billing events rather than estimated in a spreadsheet, with exports your investors or finance team can rely on.

    Numbers for board packs come straight from the source.

  • Marketing site that ranks

    Feature pages, integration pages and comparison content built on fast templates with structured data, so buyers searching for warehouse software for Shopify brands or for a 3PL in London find you before they find a directory listing.

    More of your sign ups arrive from search rather than paid ads.

Who this is for

Where London vendors usually start.

London has a dense cluster of logistics technology firms, venture backed and bootstrapped, and the city's own warehouses are a demanding test market: small footprints, late cut-offs and customers who expect next day delivery across the capital. Vendors here often sell to that local market first, from operators near the Park Royal industrial area to stores serving importers along the Thames, and then abroad. That mix of very small and very demanding customers shapes how the pricing and checkout must work. The four starting points below cover most of the London companies that talk to us about their commercial platform.

01

A seed stage product moving off manual invoicing

You have early customers paying by bank transfer against invoices you raise by hand. We put the pricing online, add card and Direct Debit sign up and move those first accounts onto proper subscriptions with renewal dates, so founders stop spending month end chasing payments and can show investors clean recurring revenue figures.

The first release is usually small: pricing, checkout, invoices and an account page.

02

A vendor expanding into Europe or North America

Selling from London to warehouses in Rotterdam or New Jersey raises questions about currency, tax evidence, invoice wording and payment methods. We add currency price lists, location aware tax handling and localised checkout copy, while your adviser confirms the tax position for each market you enter.

Each new market is a configuration change, not a rebuild.

03

A 3PL software company billing its users' clients

Some London platforms let fulfilment operators bill their own brand clients for storage, picks and packaging. That is two layers of billing in one product. We separate your subscription billing from the operator's client billing, so each runs on its own rules, ledgers and invoices without one corrupting the other. Reporting stays separate too, so your revenue figures never include your customers' own client income.

Getting this separation right early avoids a painful rebuild later.

04

A vendor whose site no longer matches the product

The product has grown modules, integrations and a client portal, but the website still describes the first version and pricing lives in a PDF. We rebuild the site around the current product, publish plans that reflect it and connect sign up directly to provisioning.

Old pricing PDFs are retired once the live plans are published.

Six stages from first call to a platform that bills itself.

  1. 01Pricing and packaging workshopOn video calls with founders, sales and finance we list every plan, metric, currency and add-on, and decide what the first release must charge for.
  2. 02Buyer path designFrom search result to first shipped order, we design each screen a London buyer sees, including what happens when they hesitate or leave.
  3. 03Billing engine setupPlans, price lists, tax rules, proration and dunning are configured in the subscription engine and tested against awkward cases such as mid month downgrades.
  4. 04Product provisioningWebhooks and APIs connect payment to tenant creation, limits and access in your WMS, so the product always reflects what the customer pays for.
  5. 05Compliance and accessibility checksCookie consent under PECR, privacy notices for UK GDPR, consumer rules where relevant and WCAG 2.2 AA testing are completed before launch.
  6. 06Launch and iterationConversion, upgrade and churn data guide the following releases, from pricing page tests to new add-ons.

Technology

What we build this with.

We pick tools that your own engineers will be comfortable maintaining, often a React or Next.js front end, a proven subscription billing engine, and a payment provider that supports cards, wallets and Direct Debit in the markets you sell to. Analytics and consent tools are configured together, so tracking only starts once a visitor agrees.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions London warehouse software companies ask.

It depends on pricing complexity and integrations, and we fix the timing after discovery.

A vendor with a few card paid plans and no migration needs far less time than one with usage metering, several currencies and hundreds of existing subscribers to move. Discovery runs by video call and produces a written scope with milestones. You approve those milestones before design starts, and progress is shown in regular recorded demos so your team can review at its own pace.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews