Services · Mobile app development · Watch apps
Codeeo provides watch shopping app development in London for Mayfair boutiques, vintage specialists in the arcades off Piccadilly, pre-owned traders in Hatton Garden and watch retailers in the City. We build private client apps with boutique appointments, provenance records, consignment, discreet delivery and payment flows suited to high value sales, plus the staff tools and admin system that keep every serial number, document and client conversation in one place.
A London watch client may be a collector in Hampstead, a banker near the Royal Exchange or a visitor staying in Knightsbridge for a week. The app has to serve all three with the same care your sales associates give in person.
200+ companies servedFrom a first store to an ADX listed developer
Features for London watch retail
London watch selling is relationship selling, and clients expect the same attention whether they walk in or open an app. On Old and New Bond Street a sale often starts with an appointment request weeks before the client visits, and in Burlington Arcade or Hatton Garden it may start with a question about a reference produced decades ago. An app that only offers a basket and a checkout misses most of that. We start with the conversations your associates already have, then decide which of them belong on a phone screen. The list below is drawn from what London watch businesses ask for most, and the first release usually takes five or six of these items. Everything sits on one client record and one watch record, so the context is never lost between the boutique, the app and the person who answers the phone.
Clients choose a boutique, an associate if they have one, and the pieces they want to see. Requests for a private room or an out of hours viewing go to a manager for approval. Associates get a briefing card before the client arrives, with the pieces requested and any notes from previous visits.
Appointments arrive prepared, with the right watches ready in the tray.
Each vintage piece carries a file: original papers, extracts from manufacturer archives where you hold them, service records, replaced parts and your own notes on originality. Buyers see a clear summary and can request the full file before committing.
Collectors can judge originality before they travel to see the watch.
Owners submit watches for sale on consignment with photos, papers and their reserve expectations. Your team accepts, inspects and lists the piece, and the owner follows enquiries and the sale status in the app, with settlement recorded once the watch sells.
A steady flow of consigned stock without long email threads.
Delivery by insured courier in plain packaging, with signature and identity check on arrival, or collection from a private room by appointment. The app never shows what a client bought on lock screen notifications, and the courier label carries no reference to watches.
Clients feel safe buying high value pieces through a phone.
Clients register interest in specific references, and associates see who asked, when, and what they have bought before. How you allocate scarce pieces stays your decision; the app records the interest fairly and lets you reply personally.
A clear, auditable record of who asked for what.
Apple Pay, Google Pay and cards for straps, accessories and smaller pieces, and pay by bank or a staff approved transfer route for higher values. Deposits can hold a watch while a client arranges funds.
Large purchases complete without forcing them through a card limit.
Since tax-free shopping for visitors ended in Great Britain, many international buyers ask about export shipping instead. The app can quote overseas delivery, collect the details your shipper needs and make clear that duties are payable on arrival in their own country.
Fewer surprises for overseas buyers at their own border.
Associates see purchase history, wish lists, wrist size, service dates and preferences, and can send a private message or a short video of a watch to a client who cannot come in to the boutique that week.
Personal service continues between visits.
Servicing booked through the app is logged with intake photos and an estimate the client approves. Clients receive service reminders based on the date of their last service, not a generic schedule, and can see the history of every service you have carried out.
Service work returns to you rather than going elsewhere.
Two factor sign in, device management and alerts on new logins, because a client's watch list is itself sensitive information. Staff access is limited by role and every view of a client record is logged.
Client collections stay private, even from most of your own staff.
Who it is for
A brand boutique in Mayfair and a vintage dealer in an arcade share very little beyond the product. One sells new pieces under a brand's retail rules; the other hunts for originality and tells the story behind each watch. Pre-owned traders in EC1 buy as much as they sell, and multi-brand retailers balance several brand agreements at once. Before scoping, we check what your brand agreements allow online, because some limit how certain references can be shown or sold. Then we scope the first release around your own model.
Appointments, client books and aftercare matter more than open checkout, because many pieces are sold in person. The first release focuses on booking, associate tools and secure messaging, styled to sit comfortably beside the brand's own channels. Online sales can be added later for the categories your agreements permit, such as straps or selected collections. Many boutique clients work in the City or Canary Wharf and book around meetings, so short notice slots and easy rescheduling matter.
Appointments first, checkout second.
Your buyers are collectors who read every detail. The app leads with provenance files, close-up photography and a way to ask a question about a specific piece. Many of these clients live outside London or abroad, so remote viewing by video and insured international shipping are planned from the start. A watch can be held for a named collector while they arrange travel or a video viewing.
Stock arrives daily from private sellers and the trade. You need fast intake on a phone at the counter, serial checks recorded against each watch, identity checks on sellers and live listing the moment a piece is cleaned and photographed. Buying flows matter as much as selling, so the seller side of the app is built with the same care. Trade buyers from other dealers can have their own login with trade terms, kept apart from retail clients.
Stock moves between the City, the West End and shopping centres such as Westfield. The app shows which store holds a watch, lets clients book there, and hands each enquiry to the right team. We connect it to your retail system so stock and client records stay in step across every branch. Transfers between stores are logged so a client is never promised a watch that is in transit.
Engagement
We do not have a London office. Our 80+ people are based in Dubai, Riyadh and Karachi, and we work remotely with clients in London and across the UK, holding discovery, reviews and demos by video call. Because your clients expect polish, we share designs and test builds early and often. A fixed scope first release is the usual starting point, followed by a retainer for ongoing improvement. Retail groups planning a larger platform sometimes take a dedicated team. With 200+ projects delivered across the UAE and the US and a 4.7 rating from 23 Google reviews, we are used to working with owners who check every detail.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
iOS and Android apps, native or cross platform, with a secure admin and integrations to your retail system, payment provider and courier accounts. We choose the stack with your team, because they will run the app long after the launch.
01Mobile
02Data and cloud
03Marketing and tracking
Appointments, provenance, secure messaging and a careful payment route.
Most London projects start with boutique booking, a client book for associates and listings that explain condition and documents clearly. Pre-owned and vintage dealers add consignment and seller intake. Checkout is included where your brand agreements allow it, often with deposits and bank payments for larger sums. Servicing, interest lists and overseas shipping follow in the first or second release, depending on where most of your sales come from. We map this with you in the first discovery calls and put it in writing.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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