Services · Mobile app development · Watch apps
Codeeo delivers watch shopping app development in the UK for watch retail groups, national jewellery chains, online pre-owned specialists and independent dealers who sell well beyond their own town. We build customer apps, branch and warehouse tools and the admin systems behind them, designed around UK consumer law, anti money laundering duties for high value dealers, hallmarking, accessibility and the payment methods British buyers actually use.
Selling a watch to someone in Inverness, Belfast or Truro is a different job from selling over a counter. Trust, authenticity and delivery have to be proven on a phone screen before anyone pays, and the same standard has to hold in every branch.
200+ companies servedFrom a first store to an ADX listed developer
National capabilities
A national watch business carries obligations a single shop rarely thinks about. Distance selling rules give buyers a cancellation period. Every precious metal case described as gold or platinum must match its hallmark. Cash heavy branches bring money laundering duties. Stock sits in several cities and a warehouse, and customers expect to see it all in one place. The features below are those that matter most when an app serves buyers from Cornwall to the Shetlands, and they are listed roughly in the order national retailers tend to prioritise them. We agree with you which ones form the first release and plan the rest as later phases, so the first version reaches customers without waiting for every feature.
Pre-owned listings show what has been checked: serial recorded, movement inspected, papers seen, service history and any stolen watch database result. New watches show authorised retailer status where you hold it. The evidence sits in a standard layout so buyers can compare pieces quickly and spot gaps.
Buyers far from a branch can trust what they see.
One catalogue drawing on every branch and the warehouse, with rules for which stock can ship, which needs a branch visit and which can transfer for collection. Orders route to the location best placed to fulfil them.
More stock visible to more buyers, without overselling.
The checkout, confirmation and returns screens give the information the Consumer Contracts Regulations require, track the cancellation period from delivery and handle returns, inspection on arrival and refunds in order, with the inspection notes kept on file.
Fewer disputes and a clear record if one arises.
Sellers anywhere in the UK request a quote, receive an insured prepaid pack if you offer one, and follow inspection and payment in the app. Identity checks and serial checks are recorded before money moves, and sellers see each step.
A nationwide supply of pre-owned stock.
Card payments with strong customer authentication, Apple Pay, Google Pay and pay by bank through Open Banking for larger orders, which avoids card limits. Regulated finance, if offered, hands over to your authorised provider, which handles the credit checks.
High value orders complete without payment friction.
Screens are built against WCAG 2.2 with readable text sizes, screen reader labels, sufficient contrast and touch targets that suit older buyers. That supports your duties under the Equality Act and widens the audience for the app.
An app more of your customers can actually use.
Buyers choose a branch near them, from Glasgow to Bristol, and book a viewing, sizing or service slot. Branch managers control their own diaries, while head office sees demand across the network and where extra staff are needed.
Online interest converts into visits at the nearest branch.
Push notifications, emails and texts follow PECR consent rules, with separate choices for new arrivals, events and service reminders. Preferences sync with your email platform so nobody is messaged after opting out.
Marketing that stays on the right side of the ICO.
Dashboards show sales, trade-ins, bookings and returns by branch and region, plus which references buyers search for but cannot find. Merchandising and buying teams use the same figures, refreshed daily.
Decisions on stock and staffing based on real demand.
Customers far from a branch can send a watch for servicing in an insured pack. The app records condition photos on arrival, sends the estimate for approval, shows each stage at the bench and arranges return delivery. Service history then attaches to the watch record, which helps if the owner later trades it in.
Aftercare reaches customers who live nowhere near a workshop.
Who it is for
Watch retail in Britain ranges from groups with dozens of branches to online specialists who never meet most buyers. Their apps differ less in features than in emphasis: a branch network wants visits, an online seller wants trust at distance, and a chain that sells jewellery too wants one customer record across categories. We start with how revenue actually arrives today and design the rollout to match, often launching in a few cities before the whole network. A rollout plan also covers staff training, customer launch messages and support during the first weeks.
Branches in London, Manchester, Birmingham, Leeds, Glasgow and Edinburgh each have their own clients and diaries. The app gives head office one catalogue while letting branches keep relationships personal. We usually pilot in two or three branches, adjust, then roll out region by region with training for each team by video. Regional managers get their own views of bookings and stock, so they can act without waiting for head office.
Pilot first, then roll out by region.
Your whole business depends on buyers trusting you without visiting. The app leads with authentication evidence, condition grading, warranty terms and easy returns, and the trade-in by post flow is as polished as checkout. Reviews and service records build confidence over time, and the admin keeps every watch's history in one place. Video calls from the app let a buyer see a watch on the wrist before paying, which removes a common reason for returns.
In a chain, watches share customers with rings, earrings and repairs. We build one customer record across categories, so a watch buyer's anniversary or service date is visible to any branch. Watch content gets its own depth, with references, movements and service plans, rather than being treated as another piece of jewellery. Staff in a branch without a watch specialist can still answer questions using the product notes in the admin.
You have built a reputation locally and now sell to buyers across the country. The app helps you look as trustworthy as a national brand: clear evidence, insured delivery, proper returns and finance through an authorised partner. It also keeps your workload under control as orders arrive from places you have never visited. Automated order updates and a simple returns flow reduce the time you spend answering emails.
Engagement models
Codeeo has no UK office. Our 80+ person team is based in Dubai, Riyadh and Karachi and works remotely with clients across the UK, running discovery, design reviews and demos by video call. National retailers often start with a fixed scope pilot, then move to a retainer as the rollout continues, or take a dedicated team for a multi-year programme. Governance can include a monthly steering call with head office and named owners on both sides. We have delivered 200+ projects across the UAE and the US and are rated 4.7 from 23 Google reviews.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Native or cross platform iOS and Android apps, a secure web admin, and integrations with your retail system, ERP, ecommerce platform, payment providers, couriers and email tools. We select technology your internal team can support once the rollout is finished, and we document every integration so nothing depends on us alone.
01Mobile
02Data and cloud
03Marketing and tracking
Consumer law, data protection, marketing consent, hallmarking and, for some retailers, money laundering rules.
The Consumer Contracts Regulations and the Consumer Rights Act govern what buyers must be told and how cancellations and faulty goods are handled. UK GDPR and the ICO cover customer data, and PECR covers marketing messages. The Hallmarking Act affects how precious metal cases are described. Businesses taking high value cash payments must register with HMRC under the Money Laundering Regulations. We design for these, and your legal advisers confirm the final position. Accessibility duties under the Equality Act also apply, which is why we test against WCAG 2.2.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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