Services · Website development · Yacht charter websites
Codeeo offers yacht charter website development London brokerages, yacht management houses and private travel firms can rely on to present their fleet and win better enquiries. We build the yacht pages, destination guides, broker profiles and enquiry routes a discerning client expects, on a CMS your charter team updates without a developer. Clients in Mayfair, Chelsea or the City compare yachts in minutes, then reach the broker who knows that boat, with dates and party size already captured.
The site does not take payment or sign contracts. Its job is presence, search visibility and enquiries: it shows the yachts well, ranks for the destinations clients actually search for, and passes every serious lead to the right person in your London office with its context intact, whether the client found you through Google, a referral or a post on social media.
200+ companies servedFrom a first store to an ADX listed developer
What the website covers
A London charter client rarely books on impulse. They read about a yacht, look at the deck plan, ask a colleague, check the cruising area and come back days later. The website has to hold that attention across several visits and make the eventual enquiry easy. We plan the information architecture around three questions clients ask: which yacht, which waters and which broker. Every page answers one of them and links to the other two.
Behind the public site sits an editing area designed for brokers rather than web specialists. New yachts, revised specifications, seasonal notes and team changes go live through structured forms, so the site stays accurate through a busy season. Yacht charter website design London clients notice is quiet and confident: generous photography, clear specifications and no clutter between a client and the enquiry button. These are the parts we usually build, ordered roughly by how often London brokers ask for them first.
Each yacht gets a page with a gallery, layout and cabin plan, guest and crew numbers, toys and tenders, cruising areas and the broker responsible. Specifications live in structured fields, so a change to one yacht updates its card on listings, comparison views and destination pages at the same time.
Clients see consistent, current detail on every yacht they shortlist.
Long form pages for the cruising grounds your clients ask about, such as the Côte d'Azur, the Balearics, the Amalfi coast or the Caribbean in winter, each written by your team and linked to the yachts that cruise there in that season.
The site ranks for destination searches and feeds them into yacht pages.
Short, staged forms that ask for dates, region, guest numbers and preferred style before contact details. Discreet clients can choose call, email or WhatsApp, and every form records which yacht or guide prompted it.
Brokers receive enquiries they can answer properly on the first reply.
Profiles for each broker with languages, regions and yachts they handle. Enquiries route to the named broker or to a desk rota you control in the CMS, with a fallback so nothing waits over a holiday or while a broker is at a show in Monaco or Cannes.
Each lead lands with the person best placed to win it.
Clients save yachts to a shortlist without creating an account and compare two or three side by side. A shortlist can be sent to the broker with the enquiry, or shared by link with a partner or personal assistant.
Group decisions happen on your site, not in a forwarded PDF.
Some London clients want a corporate evening on the Thames or a weekend on the Solent rather than a week abroad. We give these shorter trips their own landing pages with departure points, typical durations, group sizes and what is included, kept separate from the Mediterranean fleet so neither audience wades through the other's options.
Corporate and short break enquiries find a page written for them.
Where your fleet data already lives in a central listing tool or a spreadsheet maintained by your team, we connect it through an API or a scheduled import, so yacht details and photos are entered once.
No double entry between your fleet records and the website.
Enquiries create records in the CRM you use, such as HubSpot, Salesforce or Dynamics 365, with source page, yacht interest and campaign tags attached, so a broker can see the full context before calling.
Marketing spend can be traced to real charter conversations.
Clean URLs, fast templates, internal links between yachts and destinations, and schema markup for your organisation, brokers and FAQs, with a Google Business Profile setup that matches your London address. Destination and yacht pages target the phrases clients really type, such as crewed catamaran charter in Croatia, rather than generic luxury wording.
Search engines understand the fleet and the firm behind it.
A cookie banner that meets PECR, with analytics and advertising tags held back until a visitor agrees, plus privacy notices and retention rules written to UK GDPR and the guidance the ICO publishes.
Tracking that respects clients and stands up to scrutiny.
Who this suits
London concentrates a particular kind of charter trade: brokers close to private clients, family offices and corporate buyers, with the yachts themselves hundreds or thousands of miles away. The website is often the first thing a referred client checks before replying to an introduction. A yacht charter web development company London firms hire therefore has to understand discretion as much as design. These are the four situations we see most, and each one leads to a slightly different first release.
Many London brokerages run a site built years ago that still works but looks dated, loads slowly on a phone and is hard for brokers to update. We rebuild it around the current fleet and team, carry over the pages that rank and redirect every old address, so referral traffic and search positions are kept while the presentation catches up with the clients you serve.
Old URLs are mapped one by one before launch.
A management company with a few yachts available for charter needs a site that serves owners and charter guests at once without confusing either. We separate the two audiences in the navigation, give each yacht a charter page with its availability notes, and keep management services visible for owners comparing firms.
Two audiences, one coherent brand.
Travel firms in Mayfair and Knightsbridge often sell yacht weeks alongside villas, jets and events. We build a charter section that sits inside the main site, shares its design and enquiry system, and gives yachts the depth of detail clients expect from a specialist broker. Enquiries can be tagged as yacht only or as part of a wider trip, so your planners pick them up with the right brief.
A broker leaving a larger house needs credibility fast. We start with a lean site: a strong home page, a curated selection of yachts, destination pages for their specialities and a clear profile, built so it can grow into a full fleet site without a rebuild. Their personal network is the first audience, so the site is designed to read well when opened from a WhatsApp link or an email signature.
Start small, keep the foundations.
Working together
We have no London office. Our team of 80+ works across Dubai, Riyadh and Karachi and runs UK projects remotely, with discovery, design reviews and sign off on video calls and shared documents. Most London brokerages take a fixed scope build, then keep a small monthly retainer for new yachts, seasonal content and search work. Firms with a larger programme, such as a group site across several brands, sometimes take a dedicated team for a period. Across the UAE and the US we have delivered 200+ projects, and clients rate us 4.7 from 23 Google reviews.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We usually build on a headless CMS with a Next.js front end, or on WordPress where your team already knows it. The choice follows your editors, your fleet data and how much you expect the site to grow. Hosting sits in UK or European data centres behind a CDN, so pages load quickly for a client in Belgravia and for one opening the link on a yacht in Antibes.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends mostly on fleet size, content readiness and integrations.
A brokerage with a curated selection of yachts and its copy largely written moves faster than one importing a large fleet from another system and commissioning new destination guides. We agree the timetable in discovery, once we know what content exists, which CRM and fleet sources are involved and how many old pages need redirects. The dates are written into the scope, and we plan launch away from the weeks your brokers are busiest with summer bookings.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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