Services · Ecommerce development · Fashion online stores
Codeeo offers fashion ecommerce website development for New York designers, Garment District manufacturers, SoHo and Nolita boutiques, Brooklyn labels and luxury houses with personal shopping teams. We build the online store that carries your collections between runway seasons: a catalog that shows craft and fit in detail, a checkout that handles New York's per-item clothing tax rules, delivery that works for walk-up apartments and doorman buildings alike, and data security that meets the state's SHIELD Act. Your store should feel as considered as your clothes.
We cover the website that takes orders and payment, and the admin your merchandisers and customer service team use. Mobile apps are a separate service. Our attention here is on product presentation, checkout, tax, delivery, returns and the systems behind them. Shoppers in Queens, the Bronx, Staten Island, Westchester and New Jersey all see delivery promises that are true for their address.
200+ companies across the US and the UAEFrom a first store to a listed developer
Store capabilities
New York shoppers are experienced and impatient. They compare your product page with the best stores in the world, they buy between meetings, and they expect delivery that understands buzzers, lobbies and package rooms. Brands here also live by a calendar: Fashion Week in February and September, market appointments, sample sales and holiday gifting. Several legal points shape the build too. Clothing and footwear tax depends on the item price and on the county the order ships to. The SHIELD Act sets data security duties for anyone holding New Yorkers' personal information, and New York has an algorithmic pricing disclosure law that a federal court upheld in 2025. Sample sales, which many labels now run online, need their own private collections with separate stock and time limits. The features below are the ones that most often earn their place.
Large zoomable imagery, short video, fabric mill and composition, construction details, care instructions and a styling module that suggests pieces from the same collection. Your team builds lookbook and collection stories from content blocks without touching code.
The product page explains the price before the shopper asks.
New York exempts clothing and footwear under a per-item threshold from state tax, and whether local tax also drops depends on the county. Shipments to the five boroughs follow New York City's rules. We configure product tax codes and a tax engine that applies this item by item and address by address.
The correct tax on mixed baskets, every time.
Address fields for apartment, floor and buzzer, delivery notes for doormen or package rooms, signature options for high-value orders and a same day courier option for Manhattan and nearby Brooklyn ZIP codes if you run one.
Fewer failed deliveries and lost packages.
Customers book fittings, alterations or showroom visits at your SoHo or Upper East Side space from the website, and stylists can send a curated cart link that the client completes online.
Your in-person service extends into online revenue.
A self-serve returns page where customers choose an exchange, store credit or refund, then either book a courier pickup from their building, drop the parcel at a carrier location near the office, or bring it to your shop. Your team sets windows and final sale rules per collection, and refunds trigger only once the item is checked.
Returns stop clogging the customer service inbox.
Role-based admin access, two-factor login for staff, least-privilege app permissions, logging and a written process for what happens if a breach is suspected. Payment card data never touches your servers, which keeps PCI DSS scope narrow.
Reasonable safeguards you can document if anyone asks.
If any price on the store is personalized using customer data, the store can show the disclosure New York's algorithmic pricing law calls for. Most fashion brands do not personalize prices, and we record that decision with you so it stays deliberate.
Personalization choices made knowingly, not by an app setting.
A gated trade portal for the boutique and department store buyers you meet during market, with line sheets, delivery windows, order minimums and prebooks for next season, kept apart from the consumer store.
Market week appointments turn into orders faster.
New York federal courts see a large share of website accessibility suits, many against retailers. We build to WCAG 2.2 AA: labeled size selectors, keyboard-friendly filters, readable contrast, captions on video and a checkout tested with screen readers.
A store more customers can use and fewer demand letters.
Take orders for pieces before they are produced, with clear delivery estimates on the product page, a choice between charging at order or at shipping, and automatic updates if a production date moves. Preorder stock is tracked separately so it never mixes with items ready to ship.
You see demand before committing to fabric and factory time.
Who this is for
The city's fashion business runs from tiny studios in Bushwick to flagship stores on Madison Avenue, with showrooms and production houses in the Garment District between them. The right store depends on where your revenue comes from and how much of the customer relationship happens in person. As a fashion ecommerce development company New York teams brief by video call, we start from your sales mix and your calendar. From there we decide what the first release must include and what can follow once the store is earning, so budget goes first to the pages and flows that bring in orders.
You have a small, considered collection, strong imagery and a following from shows or press, but no proper store. We build a clean, fast Shopify store that presents the work properly, takes preorders for pieces made to order, and gives you clear reports on what sells. It is sized to your stage, with room to add wholesale and appointments later. Press and showroom requests can come through a simple form that routes to the right person.
Preorders let you sell before you commit to production quantities.
Shops in the West Village, Williamsburg or Park Slope often have loyal local customers who would happily buy online if the experience matched the shop. We connect the store to your point of sale, offer local pickup and courier delivery, and make it easy for staff to tell regulars when new pieces arrive.
Pickup at the shop is often the first online habit regulars adopt.
High-value customers expect service, not just a cart. We add appointment booking, stylist-built carts, signature delivery and private collections, and connect order history to your clienteling tools so your team knows what each client already owns before they recommend anything new.
Client data access is limited by role and logged.
Production and wholesale businesses in Midtown increasingly sell direct. We build the consumer store and a trade portal on one platform, with separate assortments and pricing, prebooks and delivery windows for buyers, and consumer stock pulled from the same inventory. Reporting shows sell-through by channel, so production planning reflects both buyers and direct customers.
Wholesale pricing is never visible to public visitors.
How we work together
We serve New York clients remotely, with every workshop, review and training session held by video call and decisions recorded on a shared board. A defined project launches the store. Most brands then move to a retainer covering seasonal collection pages, Fashion Week moments, gifting campaigns and platform updates. Larger houses with their own digital team sometimes take dedicated developers instead. Any change to scope is estimated and agreed in writing first. Holiday gifting work is planned early, since November and December leave little room for change.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Shopify suits most New York designers and boutiques. Labels with rich editorial content or a large catalog often add a headless Next.js front end. Tax runs through a dedicated engine, payments through a PCI DSS compliant gateway with Apple Pay, Google Pay and PayPal, and we connect to the POS and ERP you already use.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Catalog, checkout, tax, delivery and the systems behind them, designed around your brand.
We plan the catalog structure, design the product and collection pages, set up payments and New York tax rules, configure delivery and returns, connect inventory and order systems, and build any trade portal or appointment booking you need. Everything is tested with real orders before launch. The work starts with discovery by video call so the scope reflects how your business sells, not a template.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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