Services · Website development · Fashion websites
Codeeo offers fashion website development New York designers, ready-to-wear houses, accessories brands and showrooms can rely on through a full season. We build the site editors check before a show, buyers use to book a Garment District appointment, and visitors use to find a SoHo or Brooklyn store. Fashion in New York moves on a fixed calendar, with Fashion Week every February and September, and the website has to be ready for the moment attention peaks rather than catching up a week later.
We focus here on the brand site: collections, runway and presentation pages, press, showroom booking and store information. Selling online is a separate scope we can add, sharing the same design and domain.
200+ companies across the US and the UAEFrom a first store to a listed developer
Site capabilities
A New York label's website is read by a demanding crowd: editors on deadline, buyers comparing dozens of collections, stylists hunting for a look and tourists who saw a window on Spring Street. Good fashion website design in New York answers each of them in a few seconds. That means the newest collection on top, a press area that works without an email, a showroom booking route for trade, and store details that are correct on the day someone walks over. It also means the site holds up on show day, when traffic arrives all at once from social posts and press coverage. Below are the capabilities we plan most often for brands here, with the mix and order set in discovery.
A page for each show or presentation with the full look list, backstage images, credits and an embedded livestream on the day. After the show, the stream becomes a replay and the looks link to the collection page, so the page keeps working as a reference for the rest of the season.
Show day traffic lands on a page built for it.
Accredited editors and stylists log in to download high-resolution look images, show notes and credits, and request samples for shoots. Your PR team approves accounts and sees who downloaded what, which replaces a crowded shared drive and endless request emails. Embargoed images stay hidden until the time you set, then release automatically to approved accounts.
Faster coverage with less admin for the PR team.
Buyers request a market appointment at your Garment District showroom or through your agent, choosing date ranges and the categories they want to review. Requests come into one queue with store details attached, and confirmations go out from your own email address.
A tidy appointment book for each market period.
Individual pages for a SoHo flagship, a Madison Avenue boutique or a Williamsburg studio shop, each with hours, directions by subway, services such as alterations or private appointments, and holiday hours that the store manager can update directly.
Visitors arrive at the right door at the right time.
Many people who find a New York label are visiting from abroad. We plan key pages in additional languages where your customer data supports it, with correct language tags, clear store information and a simple way to ask a question before a visit. Store pages can also note services visitors care about, such as shipping purchases home, gift wrapping or same-day alterations, written by your store team and kept current.
International visitors can plan a store visit with confidence.
New York's SHIELD Act expects reasonable safeguards for private information of New York residents and sets breach notice duties. We harden the CMS, enforce strong logins and roles, keep plugins and dependencies current, encrypt forms in transit and limit what personal data the site stores in the first place.
Less data held, better protected, easier to account for.
Fashion houses hire constantly for studios, stores and showrooms. We build a careers section fed by your applicant system. If you use automated tools to screen candidates for New York City roles, Local Law 144 requires a bias audit and notices, and the page can carry those notices clearly.
Hiring pages that support your HR obligations.
A magazine-style journal for designer notes, collaborations, process pieces and city guides, with flexible layouts your team can assemble from blocks. Articles connect to products and collections, which helps both readers and search engines understand the brand.
Content that builds the brand between shows.
A request form for private shopping, bridal or eveningwear fittings and alterations at your store, with preferred dates, sizes and the pieces a client wants to try. Store teams see requests by location and reply from the CMS, and repeat clients can be recognized in your CRM before they arrive.
High-value visits booked properly instead of by chance.
Pages are cached at the edge, images served in modern formats and heavy scripts kept off key templates. We load-test the runway and collection pages before a show so a burst of visitors from press coverage does not slow the site to a crawl.
The site stays quick when everyone looks at once.
Who it suits
We work as a fashion web development company for New York clients remotely, and the brands we hear from range from first-collection designers to houses with several stores. What changes most between them is who the site must serve first: press, buyers or shoppers. These four cases shape very different site plans, and discovery tells us which one you are closest to. Some brands move between them as they grow, starting as an emerging label and adding a store or a showroom, so we build in a way that lets the site change shape without a full rebuild each time.
Your season revolves around one show or presentation. The site needs runway pages, a press office, credits and a clear route for buyers, all ready before the date. After the show, it becomes the archive editors and stylists return to when pulling looks for stories and shoots.
Everything works toward one fixed date.
You present collections from many designers to buyers through the market periods, often from a Seventh Avenue address that buyers already know. The site lists the brands you represent, each with its own gated line sheets, and handles appointment requests per label. Brand pages are easy for your team to add or retire as the roster changes from season to season.
One site, many brands, clear permissions.
You run a flagship and perhaps a second shop in another borough. The site supports visits: store pages, events, private shopping appointments and alterations services. Local search setup for each address matters, because many visitors search on a phone while already walking nearby.
Built to bring people through the door.
You are pitching stores, applying to showcases and hoping for editorial coverage. A tight site with a strong collection page, an about page that explains your approach, a press kit and one clear contact route does more than a large, half-finished one, and it can grow later without a rebuild. We help you write the first version of the about page too, because that is often the hardest page for a young label to get right.
Small, sharp and ready to expand.
Engagement
We are a team of 80+ based in Dubai, Riyadh and Karachi, with 200+ projects delivered across the UAE and the US. New York clients work with us remotely, with discovery, design reviews and training held by video call and progress tracked on a shared board. A single project lead keeps the plan tied to your calendar. When a show date is fixed, we agree in discovery which parts must be live for it and which can follow, so the essential pages are never at risk. Everything else is scheduled openly, with dates you can plan press and buyer outreach around.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
A headless CMS with Next.js suits image-heavy sites that must stay fast under show-day traffic. WordPress suits editorial brands with small teams. Shopify fits when a store will follow. Custom fashion website development in New York should still use tools your next developer recognizes, and we explain the choice before building.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Press, buyer and store routes, plus security and accessibility work.
The homepage is a small part of it. A working site for a New York label includes collection and runway pages, a press office, a buyer appointment route, store pages, a CMS your team can run, security that suits New York's data rules, accessibility testing and proper redirects from the old site. We scope each piece in discovery and agree what launches first. Many New York brands also need the site to work as a credible reference when pitching stores, showcases and investors, so the about, press and collection pages get as much care as the homepage.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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