Services · Ecommerce development · Fitness membership sites
Codeeo builds fitness membership website development New York gyms, boutique studios and training clubs rely on to sell memberships, class credits and all access passes online. Prospects compare tiers by borough, sign a health club agreement that follows New York's General Business Law, pay by card or wallet, and manage renewals and cancellation in their own account. Local tax treatment, contract rights and data security are configured per location, because a studio in Manhattan and one in Westchester are not billed the same way.
This is the website and recurring billing platform, separate from any member app. It is where the sale, the agreement and the payment record live, and it is what your accountant and attorney will look at first. If you add an app later, it signs in against the same member accounts.
200+ companies across the US and the UAEFrom a first store to a listed developer
Core features
New Yorkers buy fitness around a commute. Someone might train near the office in Midtown on weekdays, near home in Astoria on weekends, and book a class in Williamsburg with a friend. Groups respond with all access tiers, class credits and home club memberships, and each of those has to be billed, taxed and documented correctly. New York's health club services law sets contract terms that apply whether a member signs at the desk or on a phone, New York City applies its own sales tax to fitness facility charges, and the SHIELD Act sets data security expectations for anyone holding New Yorkers' personal information. These features are how we handle that in one platform your staff can run, with a single admin where managers see members, payments, credits and requests for their own location, and owners see the whole group at once.
Prospects filter by borough, neighborhood or subway line and see the studios and tiers that fit their routine. Home club, multi studio and all access options are compared on one page, with the booking rights and guest privileges of each tier spelled out.
People pick a tier that matches how they actually move around the city.
New York City applies its local sales tax to dues and most charges at health and fitness facilities, while locations elsewhere in the state are treated differently. Each studio carries its own tax profile, so receipts and reports reflect where the member's home club sits.
Correct tax on every invoice across mixed locations.
Article 30 of the General Business Law gives buyers three business days to cancel a health club contract after receiving a copy. The online agreement carries the required notices, is signed before payment, and is emailed straight away, which starts that window cleanly.
Statutory notices delivered and recorded with every sale.
New York law lets members cancel in defined situations, such as moving more than twenty five miles from your clubs or a significant disability. The portal provides a request form with document upload, and staff process it against the rules your attorney sets.
Statutory cancellations handled consistently, not case by case.
Automatic renewal terms appear clearly before purchase and in the confirmation email, as New York's renewal provisions require. Members who joined online can end the renewal online, and receive written confirmation of the final billing date.
A cancellation path that holds up to scrutiny.
Credits, packs and limited tiers sit alongside unlimited memberships, with expiry rules, rollover limits and peak hour pricing you control. Members see their remaining credits in the portal and can top up without speaking to staff.
Flexible buying without a mess of manual credit adjustments.
Members going away for a summer share, a long work trip or an injury can freeze from the portal under limits you set, with an optional freeze fee shown before they confirm. Off peak tiers restrict booking to quieter hours, which helps studios that fill at 7am and sit half empty mid afternoon.
Pauses replace cancellations, and quiet hours earn their keep.
Law firms, banks and agencies in Midtown and Lower Manhattan can sponsor memberships for staff through an employer portal, with eligibility codes, subsidy rules and consolidated invoices. Employees still own their member account if they leave the company.
Corporate deals sold and billed without spreadsheets.
The SHIELD Act expects reasonable administrative, technical and physical safeguards for New Yorkers' private information. We apply role based access, encryption, hosted card fields for PCI DSS, logging and a written breach response so you can show what protects member data.
A documented security baseline for your member records.
Neighborhood studios in Washington Heights, Flushing or Brighton Beach often serve members more comfortable in Spanish, Chinese or Russian. We translate tier pages, checkout prompts and agreement summaries with native speakers, and record which language each member signed in.
Neighborhood members join in the language they read best.
Who this is for
Rent is high, space is tight and members are spoiled for choice, so New York operators need every sale and every renewal to work. The platform we propose depends on whether you run one studio or several, whether your revenue comes from unlimited plans or credits, and whether employers or commuters make up a large share of your members. These are the four starting points we plan for most often, and many clubs combine two of them in a single brief.
Class based studios in Flatiron, SoHo or Park Slope often run intro offers, packs and unlimited tiers together. We bring them onto one sales site with clear comparisons, renewal consent and a portal, connected to your existing class schedule so booking does not change for members. Intro offers can be limited to genuinely new customers by email and card checks, so regulars cannot recycle them, and the admin shows which offers turn into paying members after the first month.
Most studios keep their scheduling tool.
When one location is in Brooklyn and another is in Westchester, Long Island or across the river in New Jersey, tax, contract and privacy treatment can differ by site. We give each location its own settings while keeping one member account, so transfers and multi club tiers still work. Reports split revenue, tax and active members by site, which is what lenders, landlords and partners tend to ask for.
Older billing setups often hide renewal terms and make cancellation hard, which now creates real legal risk. We migrate members, agreement records and payment tokens where your processors allow, then rebuild the renewal and cancellation flow so it matches current law and your counsel's advice. Members get a short notice before the switch explaining what changes on their statement, which keeps chargebacks down during the move.
If a large share of your members come through company wellness programs, the employer is your real customer. We build employer accounts, eligibility checks and invoicing, plus reports that show each sponsor how many staff joined and used their memberships, without exposing personal detail. When an employee leaves the company, their membership can move to personal billing in a few steps rather than lapsing.
How we work together
Scope, assumptions and exclusions are written down before the build begins, so you know what each release includes. We work with New York clients remotely, and all workshops, design reviews and acceptance testing happen by video call. Clubs usually start with a fixed scope first release covering the sales site, billing and portal, then keep a monthly retainer for new locations, offers and reporting. Groups planning a larger fitness paid membership platform development New York rollout, across several brands or with employer sales at scale, can work with a dedicated team. Whichever model you choose, a named project lead runs the calls, keeps the decision log and tells you early when a change to scope will move a date. Codeeo has delivered 200+ projects across the UAE and the US, with 80+ people across Dubai, Riyadh and Karachi.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We use a CMS your marketing team can edit and a payment processor with recurring billing, card updating, Apple Pay and Google Pay. Integrations are built against the scheduling, access control and accounting software you already run. Pages are tuned for Core Web Vitals so tier comparisons load fast on patchy mobile signal.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Sales pages, agreement, billing, portal and location specific rules.
At minimum you need tier and credit comparisons, a checkout that captures renewal consent, a signed health club agreement with the statutory notices, recurring billing and a portal for pauses, upgrades and cancellation. In New York you also need per location tax setup and security controls that match the SHIELD Act. Integrations with scheduling, CRM and accounting usually belong in the first release. Gated content, referral tools and employer portals can follow once the core sales and billing flow is proven with real members.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
Get in touchPROVEN RESULTS
React
Next.js
TypeScript
Node.js
Laravel
WordPress
Shopify Plus
WooCommerce
BigCommerce
PostgreSQL
MySQL
MongoDB
AWS
Azure
Docker
GA4
Google Tag Manager
Search Console
Meta Pixel
Looker Studio