Services · Ecommerce development · Fitness membership sites
Codeeo offers fitness membership website development USA gym chains, franchise systems, studio groups and online fitness brands use to sell and bill memberships in every state they operate. Tiers, agreements, recurring billing, a member portal and gated content run on one platform, with rules that change by state: contract cancellation rights, automatic renewal disclosures, sales tax on dues and consumer privacy. Building that variation in from the start is far cheaper than discovering it after the first complaint from a state attorney general's office.
This is the commercial website and billing system, not a training app. It records what each member agreed to, what they pay and how they can leave, and it can feed any app or club software you already use.
200+ companies across the US and the UAEFrom a first store to a listed developer
Platform capabilities
Selling memberships in one state is a product problem. Selling them in ten is a rules problem. Many states have their own health club or health spa statutes setting cancellation windows, contract length limits or bonding duties; Texas, California and New York are three well known examples with different requirements. State automatic renewal laws vary in what must be disclosed and how cancellation must work, and whether dues are taxable differs from one state, and sometimes one city, to the next. Privacy duties now depend on where members live as much as where clubs sit. The capabilities below treat the state as a setting on each location and offer, so expansion means configuring a new market rather than rebuilding the checkout. Members also bill on dates set in their own time zone, so a draft scheduled for the first of the month does not land on the last day of the previous one in Hawaii.
Each location and each online offer carries a state profile: agreement template, cancellation window, renewal notices, freeze limits and required disclosures. When you open in a new state, counsel approves its profile once and every club there inherits it.
Expansion becomes configuration instead of custom development.
Franchisors set brand standards, national tiers and pricing guardrails, while franchisees manage local offers within those limits. Revenue, members and failed payments are reported per franchisee, and payouts can run through separate processor accounts where your franchise agreement requires it.
Brand control at the center, local flexibility at each club.
Programs, on demand classes and coaching tiers sold to members anywhere in the country, gated by login. Because online buyers can live in any state, tax and privacy settings follow the member's address, not your headquarters.
A revenue line that does not depend on floor space.
Since the 2018 South Dakota v. Wayfair decision, states can require remote sellers to collect sales tax once economic nexus thresholds are met. The platform connects to a tax calculation service and applies the treatment your advisers confirm for dues, training and digital content.
Consistent tax handling as you cross state lines.
Card, ACH bank draft, Apple Pay and Google Pay, with Nacha compliant authorization wording for recurring debits, account updater support and hosted payment fields that keep your PCI DSS scope narrow under version 4.0.1 of the standard.
Fewer declines and a smaller compliance footprint.
The federal Restore Online Shoppers' Confidence Act requires clear terms, express consent and a simple cancellation method. The checkout records consent, and the portal offers online cancellation with confirmation emails, adjusted per state where local law adds requirements.
A cancellation flow that suits federal and state expectations.
A growing list of state privacy laws, from California's CCPA to the Texas TDPSA and Washington's My Health My Data Act for consumer health data, give members rights over their information. Consent records, opt out signals and request handling are applied according to the member's state.
Member rights honored correctly wherever members live.
Parents create and pay for youth memberships, students verify eligibility and seniors choose their own tiers. For anything directed at children under 13, we follow COPPA, including the amended FTC rule, and collect only what coaches need.
Household memberships sold without collecting children's data.
ADA website claims are filed across the country, and inaccessible checkouts are a frequent subject. We build to WCAG 2.2 AA, test with screen readers and keyboard only, and give your content team guidance so new pages stay compliant.
Every prospect can join, and your legal exposure shrinks.
Joins, upgrades, freezes, cancellations and failed drafts reported by state, region, brand and club, with exports to your data warehouse or BI tool. Finance sees revenue and deferred income clearly; operations see where churn starts.
National decisions based on clean, comparable numbers.
Who this is for
Nationwide fitness operators share one problem: the more states they enter, the more their sign up and billing process has to vary without becoming unmanageable. A regional chain, a franchise system, an online brand and a group buying clubs all meet that problem differently. These are the four situations we plan for most often across the US. Many national operators sit in two of these at once, for example a franchise system that is also buying clubs, and the plan sequences both.
A chain that grew in one state usually has billing rules written for that state alone. Before you open in the next one, we separate those rules into state profiles, so new clubs launch with the right agreement, notices and tax setup on the first day of presales rather than after the first complaint. Presale pages for a new club can collect founding member sign ups with deposits or deferred first drafts, under terms reviewed for that state, so the club opens with paying members already on the books.
Presale pages are often the first release.
When every franchisee runs its own site or billing tool, the brand cannot see churn or enforce standards. We build one national platform with franchisee level access, local offers inside brand rules, and consolidated reporting, so the franchisor sees the whole network and each owner sees their own clubs. Moving franchisees across happens in planned groups, with training for each owner and their desk staff by video call before their club switches over.
Coaching programs and on demand libraries sell to members in all fifty states from day one. That means tax, privacy and renewal rules apply wherever buyers live. We build the membership site, billing and gated content around those rules so growth does not quietly create obligations you have not met. We also plan how buyers find you, with technical SEO and structured data on program pages, because most online members arrive from search or social rather than a club tour.
Buying clubs means inheriting their billing systems, agreements and member data, often in different states. We plan a staged migration: map each club's contracts and payment tokens, move members in waves, reconcile each wave, and retire old systems only when drafts match. Members of acquired clubs receive clear notice about the new brand on their statement and their unchanged rights, which reduces chargebacks and complaints during the transition.
Token portability depends on each processor.
How we work together
Our team works with US clients remotely, and discovery, reviews and acceptance testing all run by video call. National platforms usually start with a fixed scope pilot covering one or two states, followed by a dedicated team or a retainer for the wave rollout and ongoing rule changes. A fitness paid membership platform development USA program is never finished at launch, because states keep passing new renewal, privacy and pricing laws, so we plan a regular review of each state profile with your counsel. Each phase has a written scope, acceptance criteria and a named lead on our side who keeps the decision log. Codeeo has delivered 200+ projects across the UAE and the US, and our team of 80+ works from Dubai, Riyadh and Karachi.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We build on a headless or traditional CMS depending on how many brands and sites you run, with payment processors that support recurring card and ACH billing, a tax calculation service and integrations into your club and finance systems. Single sign on can link the website portal with any member app or club software, so members keep one login.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
The checkout stays the same; the rules behind it change by state.
Members everywhere expect clear tiers, quick payment and a simple portal. What changes is the agreement wording, cancellation windows, renewal disclosures, tax on dues and privacy duties. We design one platform with state profiles so those differences are configured, reviewed by your counsel and applied automatically to every club and online offer in that state. Marketing pages, tier names and design stay consistent nationally, which keeps the brand recognizable from Miami to Seattle.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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